Final Aim Announced a Partnership with BionicM – Tokyo, Japan

2020.06.16

Tokyo, Japan, June 16th, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has partnered with BionicM (Bunkyo-ku, Tokyo, CEO Sun Xiaojun).

Our company mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following to it.
Since our foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia and to Africa in autonomous mobilities, robotics and digital manufacturing where we enable a zero-to-one for startups, new business development departments in large corporations and research labs in universities.

BionicM has been bringing new innovation to mobility by using technology that blends robotic technology with the human body.
As a startup from the University of Tokyo, the company has been applying cutting-edge technology based on robotics engineering research to solve the problems of conventional prosthetic legs and create small, lightweight, high-performance prosthetic legs that realize natural movement.
Furthermore, BionicM aims not only to develop artificial legs, but also to create technologies and devices that bring power to the mobility of healthy people.

BionicM has selected Final Aim as a business alliance partner from the viewpoint of global business development and marketing with a view to designing, prototyping, and mass production in the manufacturing industry from the perspective of global expansion.

The partnership aims to develop the BionicM’s business growth stage to a global scale, by blending Final Aim’s proven hands-on capability of zero-to-one startup support in the hardware design and manufacturing industry.

– Comments –

Sun Xiaojun, Founder & CEO of BionicM Inc.
Since starting our business in 2018, we have been engaged in research and development aiming at the practical application of powered prostheses.
We are confident that this alliance will further strengthen our business foundation and global expansion as we move into the mass production and domestic and overseas sales phases. In order to support Zero to one, we would like to further accelerate our business in order to achieve the mission of “Powering Mobility for All” by collaborating with Final Aim, which has a global track record and knowledge in the hardware field.

Masafumi Asakura, Co-founder and Chief Executive Officer of Final Aim, Inc.
I’m proud of working with BionicM. In addition to its approach to solving social issues by powered prosthetic legs, we were drawn to the high aspirations and attractive personality of CEO Sun, and we would like to support them globally.
I am convinced that we can expect synergies between the business development that combines design, hardware, and software and Final Aim’s capability from the medium- to long-term perspective.

Yasuhide Yokoi, Co-founder and Chief Design Officer of Final Aim, Inc.
I am fascinated and inspired by the challenge that BionicM is solving, its leading-edge technology, and above all, the passion towards the vision.
With our industrial know-how and mindset, Final Aim will extend the utmost cooperation in realizing the vision and business goal to a global scale.

About BionicM
BionicM has been conducting research on innovative technologies since 2015 at the University of Tokyo’s Information Systems Engineering Laboratory (JSK) under the guidance of Professor Inaba and utilizing the world’s most advanced robotics research.
In 2016, we were adopted by the Japan Science and Technology Agency as part of “Program for Creating STart-ups from Advanced Research and Technology” (START), and in 2018, the company was established as a joint-stock company.
With the support of the University of Tokyo, we have established an office at the Entrepreneurship Laboratory of the University of Tokyo, which is an incubation facility, and are advancing research and development with the aim of delivering products to the market.
http://www.bionicm.com/en/top/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Partners: OTSAW, Yasunli, BionicM
Contact E-mail: m-asakura@final-aim.com

Announcing a Business and Design Partnership with Yasunli – Jakarta, Indonesia

2020.02.13

Jakarta Indonesia, February. 12, 2020 – Final Aim, Inc. (Final Aim) is proud to announce a business and design partnership with PT. Yasunli Abadi Utama Plastik (Yasunli), one of the largest plastic manufacturers in Indonesia.
Final Aim will support PT. Yasunli Abadi Utama Plastic in launching a new business line in the Indonesian market.
The 1st output by the partnership – the lighting design series – is scheduled to be launched in July 2020 when Yasunli celebrates its 40th year anniversary.

From left, Erwin Jouw, Executive Director of Yasunli and Yasuhide Yokoi, Chief Design Officer of Final Aim

PT. Yasunli Abadi Utama Plastik is one of the largest industrial plastic manufacturers in Indonesia. Established in 1980, Yasunli has 306 units of injection machines that are spread among 6 factories located in Jakarta and are being operated by more than 5,000 employees. Yasunli has served high-quality plastics to multi-national companies such as Astra Honda Motor, Epson, Sharp, Gojek and Grab.

In 2020, Yasunli will celebrate its 40th Anniversary, and in alignment with the theme, Yasunli has decided to partner with Final Aim to challenge new endeavour to the B to C business with a target of lighting and lifestyle category. Final Aim will support Yasunli’s new B to C business line from business strategy, brand and category strategy, product design development, and mass-production.

By combining Indonesian manufacturing technology and craftsmanship with Japanese design touch, the partnership aims to become the leading pioneer in the Indonesian market.

The initial public release and the press conference of the partnership and the new business line concept was held on the 12th of February, 2020, at Ocha & Bella, in Jakarta, Indonesia.

More than 70 media gathered at the press conference

Exclusive interviews

Presentation by Yasuhide Yokoi, Chief Design Officer of Final Aim

The Presentation Slides and Scripts:


“Hello, my name is Yasuhide Yokoi, an industrial designer and a Chief Design Officer of Final Aim from JapanWe are a design partner company of Yasunli. For this last part, I would like to explain about Yasunli’s new business line that will be launched this 2020.
In this presentation, I will be explaining the overview and the concept. The final design and the actual products will be released in the next press conference in July.”


“Firstly, before getting down to the main agenda, I would like to briefly introduce about myself. After the introduction, I would like to explain the overview of the new business line. Then, I will go through the background and aim. After that, I will hand over to Adeline and she will talk about the product concept. Lastly, I would like to mention about the schedule for the upcoming launch.”


“Let me make a quick introduction about myself. Once again, my name is Yasuhide Yokoi, an industrial designer and a Chief Design Officer of Final Aim.The company is located in Tokyo, Japan, and we cooperate with large companies and startups, accelerating ambitious ideas & technologies to great business & design. As an industrial designer, I involve in not just the aesthetics of products but wide areas from business strategy, concept making, hardware development to final mass production.”


“Previously, I have collaborated with numerous clients from global Japanese companies to leading-edge startups, such as Toyota, Honda, Nikon, Olympus, Kokuyo, Dentsu and Hakuhodo. The industry covers a wide range such as mobilities, electrical appliances and stationeries. As my principal, I put emphasis on designing sweet spots between business, technologies and user insights, sculpting them to the maximum of its potential. I am very proud and honoured to be chosen by Yasunli, as a long term design partner company for this new project.”


“Now, I would like to get down to our main agenda – the introduction of Yasunli’s new business line. This new business line activity was established in alignment with the Yasunli’s 40th Anniversary Theme – “Growing Together”. The new business line will make use of Yasunli’s 40 years of industrial and professional experience, as a one-stop plastic production solution, which the company has been increasing, the quality of life of Indonesian people.”


“Specifically, Yasunli will be entering into a new domain – B to C. Yasunli will launch a new series of products into the lighting and lifestyle category. As Adeline will describe later, we will be launching many different types of lighting, with a whole unified story and product design. Furthermore, not just for 2020, but we have the roadmap of expanding this series in the next 3 years. Yasunli will be releasing new products every year, and will become a comprehensive lighting company.”


“Let me explain the background and aim of this new business line. As a corporate vision, Yasunli holds: “Shaping Life Together”. And, not just B to B – which has been and will be the core strength of Yasunli – but also entering into B to C domain and providing high-quality products to all general consumers, will empower the advancement of achieving this corporate vision. We will create one-of-a-kind products by combining Indonesian manufacturing technology and the power of Japanese design.”


“ Let me also explain why we have chosen lighting and lifestyle category for our target.
Formerly, Yasunli had launched lighting products in the past, and it has been the DNA of the company ever since. Also, needless to say, Yasunli possesses deep know-how and experience in the plastic technology that has been evolved and inherited over the long years. The plastic functional property and emotional characteristic have high synergy with the lighting products. By integrating the Japanese design touch, we wanted all people to enjoy and obtain the benefit of Yasunli’s craftsmanship to the maximum in daily life.“

About Yasuhide Yokoi | Chief Design Officer of Final Aim:

Yasuhide Yokoi – “Yasu”, born in Japan, grew up in Australia – is an industrial designer highly oriented to designing sweet spots between business, technologies and user insights, sculpting them to the maximum of its potential.
He possesses deep know-how on creating meaningful user experience by form, colors, materials, finishes, and manufacturing processes. He has collaborated with various types of clients⁠ – from early startups to MNCs – and a wide range of industries such as automotive, digital appliances, furniture and industrial equipments.
MNC clients that have worked with include Toyota, Honda, Nikon, Olympus, Microsoft, Autodesk, Kokuyo, Dentsu and Hakuhodo.
Received multiple design awards: iF, Red Dot, GOOD DESIGN AWARD, etc.

Full portfolio is as below.
https://www.yasuhideyokoi.com/

About Final Aim

Final Aim, Inc. is a firm provides hands-on design & technology.
The company cooperates with startups, labs, and MNCs, accelerating ambitious ideas & technologies to realize great design & business.

Headquarter Location: Tokyo, Japan
Founders: Masafumi Asakura, Yasuhide Yokoi
Founded Date: December 2019
Services: Business Design / Industrial Design / UI & Software Design / Technology Strategy / Financial Strategy / IP Strategy
URL: https://final-aim.com
Contact: Masafumi Asakura (m-asakura@final-aim.com)

Announcing a Business Partnership with OTSAW – Singapore

2020.01.27

Singapore, 27th January 2020 – Final Aim, Inc. – a hands-on design & technology firm – reached to form a business partnership with OTSAW Digital PTE LTD.
Final Aim will provide industrial design service for OTSAW, that will be engineered and launched as to its robotics solutions for security, delivery, and mobility applications, implementing its self-driving and artificial intelligence technologies into OTSAW’s cutting edge machines.
The 1st collaboration project is expected to be launched in 2020.

“We are very excited and it is the greatest honor to become the design and business partner of OTSAW. We hope to accelerate the design and business by maximizing our design experience in the startup industry.”
Masafumi Asakura, Chief Executive Officer of Final Aim

“We are proud to support the industrial design for OTSAW – a technology innovator that builds groundbreaking solutions to improve environments, business processes, and everyday lives. We are looking forward to releasing an impressive and competitive design that would be loved by the Singaporian people.”
Yasuhide Yokoi, Chief Design Officer of Final Aim

About OTSAW
OTSAW Digital PTE LTD was founded to improve business processes, safety, and everyday lives.
With a global team that spreads from Singapore to Silicon Valley, the company builds robotics solutions for security, delivery, and mobility applications, implementing our self-driving and artificial intelligence technologies into OTSAW’s cutting edge machines.
URL: http://www.otsaw.com/

About Final Aim

Final Aim, Inc. is a firm provides hands-on design & technology.
The company cooperates with startups, labs, and MNCs, accelerating ambitious ideas & technologies to realize great design & business.

Headquarter Location: Tokyo, Japan
Founders: Masafumi Asakura, Yasuhide Yokoi
Founded Date: December 2019
Services: Business Design / Industrial Design / UI & Software Design / Technology Strategy / Financial Strategy / IP Strategy
URL: https://final-aim.com
Contact: Masafumi Asakura (m-asakura@final-aim.com)