Final Aim Chief Design Officer Yasuhide Yokoi Appointed as a Mentor at an Acceleration Program “HIGO CANVAS” – Kumamoto & Tokyo, Japan

2021.08.23

Kumamoto & Tokyo, Japan, August 20th, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is pleased to announce the company’s Co-Founder and Chief Design Officer Yasuhide Yokoi has been appointed as a mentor at a startup acceleration program by Kumamoto City – “HIGO CANVAS.”

Program Website:
https://higo-canvas.com/

“HIGO CANVAS” is an acceleration program by Kumamoto City, that aims to discover, mentor, and promote future entrepreneurs that would create new industries.
The program also focuses on community development that supports entrepreneurship and new business creation.
By putting emphasis on entrepreneurs and startup companies as a community, and bringing in supporters and mentors from both in and outside Kumamoto City, the activity ultimately aims to build an environment where new industries continuously evolve.
The acceleration program will organize supports and events that align with the City’s cultural context, such as “Creative” and “Leading-edge Technology.”

Final Aim is a startup with a mission in creating new businesses in a global market through our zero-to-one support with innovative design and technology. Our efforts have been seen in those great collaborations, for example with Sony, OTSAW, a Singapore-based robotics startup, and Tier VI, a leading autonomous mobility startup.

Inspired by the ambition of Kumamoto City and the accelerator program “HIGO CANVAS,” Final Aim joined forces to provide our knowledge and know-how in startup development. With our support and mentor, we will push forward the entrepreneurship, innovation, and industry creation from Kumamoto City local to global.

About Kumamoto City Acceleration Program “HIGO CANVAS”
Host: Kumamoto City (Economic Tourist Bureau, Industrial Part, Industry Promotion Section, New Industry Support Room)
Supporters: Kumamoto Shintoshin Plaza / Kumamotonichinichi Shimbun
Operations: Deloitte Touche Tohmatsu LLC
Website: https://higo-canvas.com/
Contact: higo.canvas@gmail.com

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Designing Plastic Waste into Memorable Model Kit: “RePLAMO” Project Launch

2021.08.19

Tokyo, Japan, August 19th, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is proud to launch a new collaborative project “RePLAMO.”
In collaboration with Specified Nonprofit Corporation, Green Bird (Shibuya-ku, Tokyo, Representative Director: Keisuke Fukuda), an organization that has been organizing cleanup activities all over Japan and worldwide, we are revealing a new project and its first design: a brand new model kit made from collected plastic waste.
Alongside the launch, Green Bird is now inviting participants to new beach cleanup events combined with the experience of making this memorable model kit from collected plastic waste.

A special website is now available for details and purchase:
https://replamo.jp

In recent years, the awareness of environmental measures is becoming higher from global policies like ESG criteria to local activities such as banning plastic straws and extra charging on shopping bags. However, the improvement of the global environment and ecosystem is yet limited.
Since its establishment, Green Bird has been challenging the issue of plastic waste for more than 19 years by collecting litter from cities, rivers, and oceans. To further push forward its vision of “Creating the opportunity for kids who will build a future to think about plastic waste in a positive and fun way,” Green Bird stood up to launch a new project “RePLAMO,” in collaboration with supporting organizations and members.

Green Bird website:
https://www.greenbird.jp/

Final Aim is a startup with a mission in creating new businesses in a global market through our zero-to-one support with innovative design and technology. Our efforts have been seen in those great collaborations, for example with Sony, OTSAW, a Singapore-based robotics startup, and Tier VI, a leading autonomous mobility startup.

Inspired by Green Bird’s strong ambition towards the new environmental and sustainable challenge, Final Aim joined forces to provide our industrial design support and turned project ideas into reality – a plastic model kit made from collected plastic waste.

Downloadable image materials for press and media:
URL: https://bit.ly/3hBEmkM
PASS: RePLAMO

“RePLAMO” Product Description

The first model kit is “Sea Turtle.”
Currently, plastic waste is causing harm and death to sea turtles. It is being said that 8 million tons of plastic are dumped into the ocean, and approximately 50% of the sea turtles are mistakenly eating plastic for food.
The product color comes in three themes: green, blue, and random. Since the material is made from collected waste, every turtle is unique as no single texture and pattern are the same as others.
Part of the sales will be donated to the Green Bird activity.

How “RePLAMO” is Made – Innovative and Sustainable Process

The material of “RePLAMO” is waste plastic collected through litter collection activity in cities and beaches. The model is carefully crafted and manufactured through litter washing, milling, molding, and post-processing.

Project Background


Specified Nonprofit Corporation, Green Bird
Representative Director: Keisuke Fukuda

Green Bird has been organizing activities under the concept, “A clean town makes for a good society.” The circle of activities has widened to 80 locations in Japan and worldwide, and the total participants per year are now up to 30,000 members. In terms of specific ocean environmental issues, Green Bird has been holding many family events, and further launched a new project this March – “RETTER” that transforms waste into attractive products such as coasters.
Aligned with this context, together with the project members below, we launched “RePLAMO” to create simple and enjoyable experience opportunities for kids to think about environmental issues.

Project Members

“RePLAMO” is a project that produces new value by combining environmental protection with creativity. Green Bird partnered with RABBIT (Setagaya-ku, Tokyo, CEO Fusanari Masuda), CHERRY (Minato-ku, Tokyo, CEO Akinori Suzuki), and Final Aim (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) to start off the project.


With the concept of “A clean town makes for a good society,” a specified nonprofit corporation that organizes cleanup activities. It was established in Harajuku Omotesando and has spread across the nation and worldwide.
https://www.greenbird.jp/


Focusing on art direction as the key area, the company realizes essential and timeless branding and communication design by production and framework design.
https://rabbitinc.info/


Grow connections, not just expressions. The company realizes optimal connections between brands and the world through ideas from borderless thinking and frameworks.
https://chrry.jp/


A startup with a mission in creating new businesses in a global market through its zero-to-one support with innovative industrial design and technology.
https://final-aim.com/

Supporter

Project RePLAMO is open to welcome new supporters and sponsors. For more information on the product and project, please contact below.
replamo@greenbird.jp

Contact Information
Specified Nonprofit Corporation, Green Bird
Tel: +81-3-5469-5318
Mail: replamo@greenbird.jp


About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Final Aim and Sony Design Consulting Launch “hdw4” to Promote Joint Research on Design Support for Startups

2021.07.01

Tokyo, Japan, July 1st, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) and Sony Design Consulting Inc. (Minato-ku, Tokyo, CEO Yutaka Hasegawa) today announced the launch of “hdw4 (How Design Works For)” to publish and promote joint research for creative and design support for startups.

In recent years, there has been strong growth in startups worldwide and it is becoming more critical for startups today to design, develop and manage with a comprehensive approach. However, there remains a gap in startup business management and its design development caused by missing consolidated understanding or knowledge in every phase from theory to practice.

Having this as a challenge we share, since November 24th, 2020, Sony Design Consulting and Final Aim have formed joint research to explore creative and design development methodology and practices that ensure rapid growth of startups business and equity financing.

News Release: Final Aim and Sony Design Consulting Partner to Conduct Joint Research

We proudly announce the launch of “hdw4 (How Design Works For)” to publish and promote joint research for creative and design support for startups.

To share proper design understanding and fill any lacking in their current awareness of design for startups, we will be publishing our latest research insight on theories and practices on a regular basis. We commit ourselves to being a valuable resource for entrepreneurs, business owners, investors who support startup finance, and designers who engage in product or service design development.

Through this joint research and “hdw4”, the partnership aims to promote aggressive investment to design, and contribute to a resilient and sustainable ecosystem for startups.

“hdw4” Website URL
https://www.hdw4.com

Major Research and Publication Agenda
1. Explore and clarify the impact and effectiveness of design development in startups.
2. Propose effective design approaches and practices for startup growth.
3. Establish an industrial standard of contracts and fees optimal to design in startups.

hdw4 logo“hdw4” Logo

hdw4_websiteimage_en“hdw4” Website

About Sony Design Consulting
Company Name: Sony Design Consulting Inc.
Location: Minato-ku, Tokyo, Japan
Director: Representative Chief Executive Officer, Yutaka Hasegawa
Business Description: Design consulting / Design management / Design service / Other related services
Website: https://www.sonydesignconsulting.com/

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

How Final Aim Leveraged 3D Printing Technology – Customer Success Story by Ultimaker

2021.06.24

June 24th, 2021 – Final Aim, Inc. is proud to announce that our design development story that applies 3D printing technology has been presented in a customer success story of Ultimaker BV (https://ultimaker.com/), a global leader in the professional 3D printing industry.

In collaboration with a Singaporean robotics startup, OTSAW Digital PTE LTD, Singapore’s first-ever autonomous delivery robot Camello was launched (https://final-aim.com/making-of-design-with-otsaw).
Yasuhide “Yasu” Yokoi, co-founder and Chief Design Officer of Final Aim, utilized the Ultimaker S3 to enable rapid design iterations during the prototyping phase.

[News Release]
https://press.ultimaker.com/last-mile-autonomous-delivery-robot-developed-with-ultimaker-s3/

[Customer Success Story]
https://ultimaker.com/learn/yasuhide-yokoi-and-final-aim-inc

Ultimaker Customer Success Story website

OSTAW Camello, an autonomous package delivery robot, designed by Final Aim

Rapid visualization and verification using hand-drawn sketches and 3D CAD

3D printed iterations of the robot, ready to be tested and compared

Finished 3D printed prototype in the Ultimaker S3

About Ultimaker
Established in 2011, Ultimaker is on a mission to accelerate the world’s transformation to flexible, empowering and sustainable solutions. 380 employees deliver a platform that enables customers to take full advantage of the unique Ultimaker Ecosystem that offers the largest diversity of 3D printing products and services in the industry. Ultimaker provides a seamless integration of hardware, software and materials that simply works.
URL: https://ultimaker.com/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Contact E-mail: contact@final-aim.com

Final Aim Appoints Prof. Shinpei Kato at the University of Tokyo as a Technology Advisor – Tokyo, Japan

2021.04.20

Tokyo, Japan, April 20th, 2021 – As a leading company to support zero-to-one business creation, Final Aim, Inc., (Bunkyo-ku, Tokyo, CEO Masafumi Asakura and CDO Yasuhide Yokoi), proudly announced the appointment of Professor Shinpei Kato at the University of Tokyo as the company’s Technology Advisor.
As an expert in deep tech domain including computer architectures and operating systems for embedded and real-time systems, cyber-physical systems, as well as parallel and distributed systems, Professor Shinpei Kato now works for the Graduate School of Information Science and Technology at the University of Tokyo.

Professor Shinpei Kato also works at Nagoya University. He is a co-director of Embedded Real-Time Systems Laboratory (ERTL) and Parallel and Distributed Systems Laboratory (PDSL) in the Department of Information Engineering.
Outside academia, he is the Founder and CTO of Tier IV, Inc., one of the top leading deep-tech startups dedicated to sharing technology for safe intelligent autonomous vehicles where he leads the Tokyo and Silicon Valley office.
Correspondingly, he is the Co-founder and the Chairman of Board of Directors of the Autoware Foundation, which is the world’s first all-in-one open-source software for self-driving vehicles and hosts the world’s largest autonomous driving open source community.
And previously, he was an associate professor at the Graduate School of Information Science, Nagoya University from 2012 to 2016. He was also a postdoctoral scholar at Keio University, the University of Tokyo, Carnegie Mellon University, and University of California, Santa Cruz.



Biography of Professor Shinpei Kato

He received his B.S., M.S., and Ph.D. degrees from Keio University in 2004, 2006, and 2008 respectively. His research performed at Keio University was on multiprocessor scheduling theory and practice for safety-critical embedded real-time systems.
He also contributed a great deal to the advanced humanoid platform project directed by his advisor, Prof. Nobuyuki Yamasaki, in collaboration with Digital Human Research Center at AIST. During his Ph.D. program, he won the research fellowship (DC1) from JSPS in 2006 and the annual Young Author Award from IEEE Computer Society Japan Chapter in 2008.

After he graduated from Keio University, he became a JSPS postdoctoral research fellow (PD) at University of Tokyo, and worked in part as a member of the dependable embedded operating systems project directed by Prof. Yutaka Ishikawa.
In the fall of 2009, he was selected for the JSPS Excellent Young Researcher Overseas Visit Program to join Real-Time and Multimedia Systems Laboratory (RTML) directed by Prof. Raj Rajkumar at Carnegie Mellon University (CMU) through the summer of 2012.
While he was at CMU, he took an initiative in research on GPU real-time computing, and now the autonomous vehicle developed in RTML, a.k.a. BOSS, is employing this cutting-edge GPU technology.
In July 2012, he moved to Systems Research Laboratory (SRL) directed by Prof. Scott Brandt at University of California, Santa Cruz (UCSC). In SRL, he led the QoS-aware storage and GPU-accelerated RAID6 projects.
As of April 2012, he has worked at Nagoya University as a tenured faculty member.



About Final Aim, Inc.

Final Aim has started with ambition to support zero-to-one with design and technology and to create a world where anyone can start a business regardless of nationality, academic background, age, and gender. Its projects had been expanded from Japan to Singapore, Indonesia and to Rwanda. A partnership with a Singapore-based startup in robotics, OTSAW Digital Pte Ltd., a collaboration with Tier IV Inc., and a joint-research with Sony Design Consulting Inc. are our great milestones. Final Aim continues its challenge for upcoming startups and new business development divisions in large corporations to support their zero-to-one steps from both service and product specialty.

Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Contact: contact@final-aim.com

Final Aim Partners with a Next-gen Battery Startup, ORLIB, for Their Business Management and Design Creations – Tokyo, Japan

2021.03.30

Tokyo, Japan, March 30th, 2021 – As a leading technology company to support zero-one business creation, Final Aim Inc., (Bunkyo-ku, Tokyo, CEO Masafumi Asakura and CDO Yasuhide Yokoi), proudly announce our new partnership with ORLIB Limited. (Bunkyo-ku, Tokyo, CEO Masaharu Satoh), who specializes in new type of high-energy battery development and its practical applications. Final Aim will support their business development and design creation to realize their aim for sustainable and prosperous society.

Final Aim is a startup with a mission in creating new businesses in a global market by our zero-to-one support with technology and design. Our efforts have been seen in those great collaborations with Sony Design Consulting Inc., for creative design support for startups, OTSAW Digital Pte Ltd., Singapore-based robotics startup, PT. Yasunli Abadi Utama Plastik., one of the largest plastic manufacturers in Indonesia, BionicM Inc., Tokyo-based powered prostheses maker, and Tier VI Inc., a leading software startup in autonomous driving. Our aim had been consistent to zero-to-one support in development and management of business and design creation in all projects.

ORLIB is a startup listed in Program for Creating Start-ups from Advanced Research and Technology (START) of Japan Science and Technology Agency (JST). ORLIB develops high-energy, safe, and low-cost new-generation secondary batteries utilizing multi-electron reactions. This new type of battery is expected to be applied to a wide range of industry such as space aeronautics for drones and HAPS (unmanned radio stations in high-altitude), and mobility for robotics and EV. On October 31, 2020, ORLIB was adopted to 2020 NEDO Entrepreneurs Program (NEP) of New Energy and Industrial Technology Development Organization (NEDO).

ORLIB had a challenge, apart from its core technology, in its business management and design creation as it started commercializing their high-quality battery technology developed in a university lab. Final Aim is pleased to have come to this partnership with ORLIB to provide our hands-on support in business management and design creation for their business development.

Startup support of Final Aim to ORLIB
1. Startup business management support (financial advice, business planning, business development, organization designing and etc.)
2. Design creation support (corporate design, business and industrial design with related manufacturing support and etc.)

[A comment from Masaharu Satoh, CEO, ORLIB Limited.]
I believe the dream that most researchers and engineers share is to generate creative solutions in social involvement which direct people’s lives to better and more human state of being. Our developing high-energy batteries have a direct impact on our everyday lives and society. While we struggle with various issues to solve to polish our technology, we need to care about our business management and design creation thinking of the large theme that our technology has in the society. We realized this important point in the conversation with Final Aim. We believe this crossover collaboration will create a solution, something unique and exciting. We look forward to seeing it.

[A comment from Masafumi Asakura, Co-founder and CEO, Final Aim Inc.]
It is truly an honour to have partnership with ORLIB Limited., who marks the top runner in next-gen battery developers. Their technology takes an important role in many industrial categories starting with drones. As Final Aim is to support zero-to-one of startup businesses, I believe this partnership will also lead us to take a great step into a global application of our project.

[A comment from Yasuhide Yokoi, Co-founder and CDO, Final Aim Inc.]
I see their new type of battery has great advantage not only in its innovative technology but also in its wide range of applicability that will change existing hardware design completely in various industrial categories starting from autonomous mobilities and aerospace industries. The technology and vision of Mr. Satoh inspired us and we share the passion. I am thrilled to support ORLIB’s business growth and to create new industry together with the power of design.


Collaboration Project #1 – Corporate Design in Startup Foundation Phase

Final Aim supported total corporate design of ORLIB Limited. This is our partnership collaboration project #1 in their foundation phase. The design concept integrates ORLIB’s clarified vision and unique value, that is best suited for a next-gen battery startup from the university lab. The visual design and system are structured to enhance the corporate value by unified branding, essential in the startup foundation phase.

Design of Corporate Logo

Infused in battery package design of the core technology of ORLIB

Web design and business cards were newly designed and launched in the project



About ORLIB Limited.

ORLIB is a startup venture founded in May 2020 in a university program, and manufactures high-energy battery with double amount of energy to existing ones. With its high-energy battery quality and its basic characteristics proven in the market, ORLIB now challenges wider range of applications as well as further product development and quantity production.

Company Name: ORLIB Limited.
Location: 7-3-1 Hongo Bunkyo-ku, Tokyo, Tokyo University Entrepreneur Lab ( South Research Building )
Executive Officer: CEO Masaharu Satoh
Business Description: Developing and manufacturing high-energy secondary battery to support sustainable and better society.
URL: https://www.orlib.jp

About Final Aim, Inc.

Final Aim has started with ambition to support zero-to-one with design and technology and to create the world where anyone can start a business regardless of nationality, academic background, age, and gender. Its projects had been expanded from Japan to Singapore, Indonesia and to Rwanda. A partnership with a Singapore-based startup in robotics, OTSAW Digital Pte Ltd., a collaboration with Tier IV Inc., and a joint-research with Sony Design Consulting Inc. are our great milestones. Final Aim continues its challenge for upcoming startups and new business development divisions in large corporations to support their zero-to-one steps from both service and product specialty.

Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Contact: contact@final-aim.com

Singapore’s First Autonomous Delivery Robot in Use – The Making of Design with OTSAW

2021.03.24

Singapore, March 24th, 2021 – Final Aim is proud to announce that our design supporting startup OTSAW has officially launched Singapore’s first-ever autonomous last-mile delivery robot in use, “Camello.” In collaboration with large industrial businesses such as NTUC FairPrice and DHL, the robot will be in service in Singapore to provide on-demand parcel and grocery delivery. On 11th February 2021, grand launch event was held, in grace by Pasir Ris – Punggol GRC MP Yeo Wan Ling and Dr Janil Puthucheary, Senior Minister of State, Ministry of Communications and Information, Ministry of Health Government Whip, and vice-chairman of Pasir Ris-Punggol Town.

The robot design provided by Final Aim to OTSAW challenges inefficiency issues that Singapore faces in the last-mile of the logistic chain, which accounts for a large proportion of shipment cost and complexity of operations. With many design features such as compact dimensions that are perfectly optimized to the Singapore urban environment, easy-to-use cargo space, and user-friendly interface & sleek styling, the robot is expected to build an ecosystem that provides a new delivery chain to improve customer experience and help businesses gain better efficiency and profitability over time.

Images from OTSAW (Link)





Behind The Scenes: Design Development Story

As part of the business partnership, Final Aim has supported its design from the ground up, starting from project and product definition, concept making, design creation, development to the final manufacturing.

Upon a series of discussions of project and product definitions, the actual product design development kicked off parallelly. With high expectations from the Singaporean government, large industrial stakeholders, and citizens, the team of Final Aim and OTSAW tackled challenges to make Singapore’s first-ever autonomous delivery robot a social everyday reality.
To realize a harmonious presence and seamless user experience, all kinds of possibilities were visualized and discussed from basic dimensions, component layout, functional features, and impressive look and feel.

Rapid visualization and verification using hand-drawn sketches and 3D CG renderings

Intensive discussions between Final Aim and OTSAW team

Between Final Aim, OTSAW, and the manufacturing partner, the robot “Camello” was finalized and became a reality through quick and pragmatic development, utilizing various design and prototyping tools like online collaborative 3D CAD software to rapid 3D printing.

Grand launch event with the Government officials and key industry leaders

About OTSAW Digital PTE LTD
OTSAW Digital PTE LTD was founded to improve business processes, safety, and everyday lives.
With a global team that spreads from Singapore to Silicon Valley, the company builds robotics solutions for security, delivery, and mobility applications, implementing our self-driving and artificial intelligence technologies into OTSAW’s cutting edge machines.
URL: http://www.otsaw.com/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Contact E-mail: contact@final-aim.com

Why Sony Partnered with Final Aim by Design? – Nikkei BP Media Coverage

2021.01.21

The partnership between Sony Design Consulting Inc. and Final Aim, Inc. has been covered by Nikkei BP, the flagship publication of economical and financial media.

Article URL (Jp): https://xtech.nikkei.com/atcl/nxt/column/18/01537/00001/

Final Aim and Sony Design Consulting formed a partnership to conduct joint research on creative and design support for startups on November 24th, 2020.

New release: https://final-aim.com/joint-research-sony-design-consulting

Nikkei BP covered in detail the background, aim, and future plan of the collaboration, and how this partnership could bring impact to the startup and the design industry.

Final Aim and Sony Design Consulting Partner to Conduct Joint Research – Tokyo, Japan

2020.11.24

Tokyo, Japan, November 24th, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) and Sony Design Consulting Inc. (Minato-ku, Tokyo, CEO Yutaka Hasegawa) today announced they are partnering to conduct joint research on creative and design support for startups.

In recent years, there has been strong growth in startups worldwide, including US and Japan. More venture capitals, corporate venture capitals, and institutional investors are offering financial supplies to startups, and startup promotional supports are now widely available by accelerators, incubators, media, co-working space owners, and governmental offices.

Furthermore, in addition to the software industry, startups are expanding to various domains such as the hardware industry including IoT, robotics, autonomous mobilities, and aerospace, to the intellectual property industry in contents and entertainment sectors. It is critical for startups today to develop and manage with a comprehensive approach.

While a comprehensive approach is accelerating its need, there remains a gap in startup business management and its design development caused by missing consolidated understanding or knowledge in every phase from theory to practice.

Having this as a challenge we share, Final Aim and Sony Design Consulting have formed joint research to explore creative and design development methodology and practices that ensure rapid growth of startups business and equity financing.

This partnership aims to get rid of various gaps in startup development and design, promote aggressive investment to design, and contribute to a resilient and sustainable ecosystem for startups.

Major Research Agenda
1. Explore and clarify the impact and effectiveness of design development in startups.
2. Propose effective design approaches and practices for startup growth.
3. Establish industrial standard of contracts and fees optimal to design in startups.

Publication of the Joint Research Activity
The team will launch an exclusive website for this joint research with regular publication of progress and result. Organizing events are in our scope to encourgae open discussion in presentation and workshops. Details will be announced upon progress.

Sony Design Consulting

About Sony Design Consulting
Company Name: Sony Design Consulting Inc.
Location: Minato-ku, Tokyo, Japan
Director: Representative Chief Executive Officer, Yutaka Hasegawa
Business Description: Design consulting / Design management / Design service / Other related services
Website: https://www.sonydesignconsulting.com/

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Final Aim Collaborated with Tier IV by Design to Support Realize Driverless Taxi Service – Tokyo, Japan

2020.11.12

Tokyo, Japan, November 12th, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has collaborated with the top leading tech startups in autonomous driving, Tier IV, Inc. by design to support the realization of driverless taxi service.

Specifically, Final Aim supported the hardware design of the AI PXX, a roof package with LIDAR sensors and image cameras for long-range sensing, intended for the use case of medium-to-high speed autonomous driving.

From November 5th to 8th, Tier IV will install the package to the vehicle JPN TAXI and organize a driverless taxi service trial in the Nishi-Shinjuku area. The trial program is also run together with Mobility Technologies Co., Ltd., Sompo Japan Insurance Inc., KDDI Corporation, AISAN TECHNOLOGY Co., Ltd., and Shinjuku Subcenter Area Environmental Improvement Commission.


AI PXX

Driverless taxi service trial in the Nishi-Shinjuku area

Final Aim’s mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following it.
Since the company’s foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia, and Africa in various industries such as autonomous mobilities, robotics, and digital manufacturing, where we enable a zero-to-one for startups, new business development departments in large corporations, venture capitals, and research labs in universities.

Since its founding in 2015, Tier IV has developed autonomous driving technology with the vision of achieving “Intelligent Vehicles for Everyone” − to establish the sustainable ecosystem for autonomous driving to which everyone can contribute in terms of development, and to solve societal issues such as traffic accidents and transportation inefficiency.
To develop all of these elements efficiently and dynamically, Tier IV has promoted the establishment of an ecosystem around Autoware*, the world’s first open-source software for autonomous driving. Autoware is supported by the largest autonomous driving open source community and has found widespread and international adoption as it is used by more than 100 companies and runs in more than 20 different countries.
Also, Tier IV has succeeded in multiple large fundraising since its foundation. Recently, the company has announced additional funding from SOMPO Holdings, Inc., one of Japan’s biggest insurance companies, taking its total funding to USD $166 million.
(* Autoware is a registered trademark of the Autoware Foundation)

As a side note, Yasuhide Yokoi, an industrial designer and a Chief Design Officer of Final Aim, has been supporting Tier IV industrial design since its early stage. He has collaborated with Shinpei Kato, the founder and CTO of Tier IV, Inc., and delivered various designs such as Milee, autonomous EV for short-range driving, and Logiee, autonomous micro-mobility for logistics.

For the new AI PXX, the design concept and principles inherit the core value of Tier IV that has evolved over the years of new ventures. Similar to other designs developed, AI PXX’s aesthetics such as form, colors, and textures convey the value of simplicity, friendly, and delightful.
Especially for AI PXX, it is important to keep the design simple since the package will be loaded to different vehicles from different car companies. Because each car has its design styling, the package needs to be harmonious without conflict of aesthetics.

With the new AI PXX, the company’s advanced technology, and strong industry knowhow, Tier IV aims to accelerate further development of autonomous driving technology, and continue to advance its vision, “Intelligent Vehicles for Everyone.”

– Yasuhide Yokoi, an industrial designer and a CDO of Final Aim, has supported Tier IV industrial design since its early stage –

Milee – autonomous EV for short-range driving

Logiee – autonomous & customizable micro-mobility for logistics

Postee – autonomous EV for postal service

AI Pilot – system unit for low-speed autonomous vehicles

– New AI PXX design inherits the core value of Tier IV that has evolved over the years –






Mounted on JPN TAXI

About Tier IV, Inc.
Tier IV, a deep-tech startup based in Japan, is dedicated to sharing technology for safe intelligent vehicles that will benefit all of society by enabling as many individuals and organizations as possible to overcome the barriers of time and space to collectively bring autonomous vehicles into reality.
Founded in December 2015, Tier IV has led the development of Autoware*, the world’s first open-source software for autonomous driving, and applied Autoware in applications of last-mile driverless mobility and logistics. Tier IV and its global partners continue to evolve Autoware and provide turn-key solutions for commercialization of Autoware-based autonomous vehicles all over the world. Learn more at: https://tier4.jp/en/
(* Autoware is a registered trademark of the Autoware Foundation)

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Main Partners: OTSAW Digital (Singapore), Yasunli (Indonesia), Bionic M (Tokyo), ICMG (Tokyo, Singapore, Silicon Valley), SHORA Ventures (Rwanda), GINZAFARM (Tokyo)
Contact E-mail: m-asakura@final-aim.com

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