Final Aim and Sony Design Consulting Partner to Conduct Joint Research – Tokyo, Japan

2020.11.24

Tokyo, Japan, November 24th, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) and Sony Design Consulting Inc. (Minato-ku, Tokyo, CEO Yutaka Hasegawa) today announced they are partnering to conduct joint research on creative and design support for startups.

In recent years, there has been strong growth in startups worldwide, including US and Japan. More venture capitals, corporate venture capitals, and institutional investors are offering financial supplies to startups, and startup promotional supports are now widely available by accelerators, incubators, media, co-working space owners, and governmental offices.

Furthermore, in addition to the software industry, startups are expanding to various domains such as the hardware industry including IoT, robotics, autonomous mobilities, and aerospace, to the intellectual property industry in contents and entertainment sectors. It is critical for startups today to develop and manage with a comprehensive approach.

While a comprehensive approach is accelerating its need, there remains a gap in startup business management and its design development caused by missing consolidated understanding or knowledge in every phase from theory to practice.

Having this as a challenge we share, Final Aim and Sony Design Consulting have formed joint research to explore creative and design development methodology and practices that ensure rapid growth of startups business and equity financing.

This partnership aims to get rid of various gaps in startup development and design, promote aggressive investment to design, and contribute to a resilient and sustainable ecosystem for startups.

Major Research Agenda
1. Explore and clarify the impact and effectiveness of design development in startups.
2. Propose effective design approaches and practices for startup growth.
3. Establish industrial standard of contracts and fees optimal to design in startups.

Publication of the Joint Research Activity
The team will launch an exclusive website for this joint research with regular publication of progress and result. Organizing events are in our scope to encourgae open discussion in presentation and workshops. Details will be announced upon progress.

Sony Design Consulting

About Sony Design Consulting
Company Name: Sony Design Consulting Inc.
Location: Minato-ku, Tokyo, Japan
Director: Representative Chief Executive Officer, Yutaka Hasegawa
Business Description: Design consulting / Design management / Design service / Other related services
Website: https://www.sonydesignconsulting.com/

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Final Aim Collaborated with Tier IV by Design to Support Realize Driverless Taxi Service – Tokyo, Japan

2020.11.12

Tokyo, Japan, November 12th, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has collaborated with the top leading tech startups in autonomous driving, Tier IV, Inc. by design to support the realization of driverless taxi service.

Specifically, Final Aim supported the hardware design of the AI PXX, a roof package with LIDAR sensors and image cameras for long-range sensing, intended for the use case of medium-to-high speed autonomous driving.

From November 5th to 8th, Tier IV will install the package to the vehicle JPN TAXI and organize a driverless taxi service trial in the Nishi-Shinjuku area. The trial program is also run together with Mobility Technologies Co., Ltd., Sompo Japan Insurance Inc., KDDI Corporation, AISAN TECHNOLOGY Co., Ltd., and Shinjuku Subcenter Area Environmental Improvement Commission.


AI PXX

Driverless taxi service trial in the Nishi-Shinjuku area

Final Aim’s mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following it.
Since the company’s foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia, and Africa in various industries such as autonomous mobilities, robotics, and digital manufacturing, where we enable a zero-to-one for startups, new business development departments in large corporations, venture capitals, and research labs in universities.

Since its founding in 2015, Tier IV has developed autonomous driving technology with the vision of achieving “Intelligent Vehicles for Everyone” − to establish the sustainable ecosystem for autonomous driving to which everyone can contribute in terms of development, and to solve societal issues such as traffic accidents and transportation inefficiency.
To develop all of these elements efficiently and dynamically, Tier IV has promoted the establishment of an ecosystem around Autoware*, the world’s first open-source software for autonomous driving. Autoware is supported by the largest autonomous driving open source community and has found widespread and international adoption as it is used by more than 100 companies and runs in more than 20 different countries.
Also, Tier IV has succeeded in multiple large fundraising since its foundation. Recently, the company has announced additional funding from SOMPO Holdings, Inc., one of Japan’s biggest insurance companies, taking its total funding to USD $166 million.
(* Autoware is a registered trademark of the Autoware Foundation)

As a side note, Yasuhide Yokoi, an industrial designer and a Chief Design Officer of Final Aim, has been supporting Tier IV industrial design since its early stage. He has collaborated with Shinpei Kato, the founder and CTO of Tier IV, Inc., and delivered various designs such as Milee, autonomous EV for short-range driving, and Logiee, autonomous micro-mobility for logistics.

For the new AI PXX, the design concept and principles inherit the core value of Tier IV that has evolved over the years of new ventures. Similar to other designs developed, AI PXX’s aesthetics such as form, colors, and textures convey the value of simplicity, friendly, and delightful.
Especially for AI PXX, it is important to keep the design simple since the package will be loaded to different vehicles from different car companies. Because each car has its design styling, the package needs to be harmonious without conflict of aesthetics.

With the new AI PXX, the company’s advanced technology, and strong industry knowhow, Tier IV aims to accelerate further development of autonomous driving technology, and continue to advance its vision, “Intelligent Vehicles for Everyone.”

– Yasuhide Yokoi, an industrial designer and a CDO of Final Aim, has supported Tier IV industrial design since its early stage –

Milee – autonomous EV for short-range driving

Logiee – autonomous & customizable micro-mobility for logistics

Postee – autonomous EV for postal service

AI Pilot – system unit for low-speed autonomous vehicles

– New AI PXX design inherits the core value of Tier IV that has evolved over the years –






Mounted on JPN TAXI

About Tier IV, Inc.
Tier IV, a deep-tech startup based in Japan, is dedicated to sharing technology for safe intelligent vehicles that will benefit all of society by enabling as many individuals and organizations as possible to overcome the barriers of time and space to collectively bring autonomous vehicles into reality.
Founded in December 2015, Tier IV has led the development of Autoware*, the world’s first open-source software for autonomous driving, and applied Autoware in applications of last-mile driverless mobility and logistics. Tier IV and its global partners continue to evolve Autoware and provide turn-key solutions for commercialization of Autoware-based autonomous vehicles all over the world. Learn more at: https://tier4.jp/en/
(* Autoware is a registered trademark of the Autoware Foundation)

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Main Partners: OTSAW Digital (Singapore), Yasunli (Indonesia), Bionic M (Tokyo), ICMG (Tokyo, Singapore, Silicon Valley), SHORA Ventures (Rwanda), GINZAFARM (Tokyo)
Contact E-mail: m-asakura@final-aim.com

Final Aim CDO Yasuhide Yokoi Has Been Featured in “HAKUHODO OPEN INNOVATION”

2020.11.10

Tokyo, Japan, November 10th, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company’s CDO Yasuhide Yokoi has been featured in the program, “HAKUHODO OPEN INNOVATION”.

As a first guest, the program invited Yasuhide Yokoi to share Final Aim’s strong insight on open innovation projects such as startup acceleration. He shared unique know-how by story of actual projects, for example autonomous mobility development with a Japanese startup, COVID-19 robotics development with a Singaporean startup, and new business development with an Indonesean enterprise.

The article in Japanese can be read from here:
https://www.hakuhodo.co.jp/magazine/85794/

English Translation of the Article


[Open Innovation Radio vol.1]
Cross-Disciplinary Talk About Open Innovation – The 1st Guest: Yasuhide Yokoi, CDO of Final Aim, Inc.

A new series of “HAKUHODO OPEN INNOVATION” by Hakuhodo Brand Innovation Design, where members talk frankly online like radio programs about open innovation with outside talents across multiple domains.
As a first guest, the program invited Yasuhide Yokoi, CDO (Chief Design Officer) of Final Aim, Inc., who has started a designer career at one of the global leading optical and camera makers and has many experiences in product design development in the MaaS domain.
Shuta Tokuda, strategic planner and product designer of Hakuhodo will discuss with him about open innovation.


Support Zero-to-One

Tokuda
Thank you all for your time today! Today, we have a guest – Yokoi-san from Final Aim. First, a quick introduction. Yokoi-san has graduated from art university and started his career in one of the global leading optical and camera makers. He then joined a startup, Kabuku in 2014 as an early establishing member and experienced a startup exit as an M&A by a listed company in the Tokyo Stock Exchange. He co-founded a new startup Final Aim last December. I first met him at a 3D software conference several years ago. I remember him presenting 3D printed mobility parts and had an inspiring discussion then.

Yokoi
Yes, I remember very well.

Tokuda
We have been keeping in touch since then and even collaborated on an automotive client project last year. He has won many design awards equivalent to the Cannes Lions advertising awards. Looking at your past projects, you seem to be working a lot in the mobility industry.

Yokoi
There wasn’t any intention, but I enjoy the work as I jumped into this design industry with a dream to become a car designer. Not just designing beautiful and cool products or pursuing usability, but I am also interested in the power of design where there is a creation of new scenes and values.

Tokuda
You have been involved not only in major company projects but also in startup and proof of concept projects.

Yokoi
Yes. For example, I have been working with an autonomous mobility startup called Tier IV, which the company is developing open-source software for driverless cars. I have designed autonomous mobilities that can be used for feasibility studies. Back in 2016, I started the collaboration with professor Shinpei Kato of the University of Tokyo, who is also the founder of Tier IV. After a series of interviews and discussions, we came to a story that Tier IV should establish its original design identity in anticipation of increasing competitors.

Tokuda
That led to a round, somewhat cute character like design.

Yokoi
The mobility is under a feasibility test in “Moricoro Park” in Aichi prefecture. It also collaborated with one of the tourist companies to run a MaaS proof of concept in Miyakejima.

Tokuda
Great! Would you also tell us about Final Aim?

Yokoi
The vision is to fully support individuals, teams, and corporations that challenge zero-to-one. It’s been less than a year since the establishment, however, we are now working with startups, new business development departments in large corporations, and startups from universities. They are from all over the world including not only Japan but also Singapore, Indonesia, and the US. Co-founder Masafumi Asakura has founded companies in Singapore and has experience in software development too. By having both design and business capability, I think Final Aim covers a wide range of domains.


Singapore Design Project at an Unbelievable Speed

Tokuda
Do you form teams of partners and supporters for each project?

Yokoi
Yes. After agreeing on a long term alliance with startups and large corporations, we form teams according to each project. I take charge of defining design and hardware criteria and organize staffing, so I am kind of both hands-on designer at the same time a project manager.
As a case project, Final Aim has been supporting a Singaporean startup OTSAW Digital from business to design development. OTSAW specializes in software development, and we support its hardware development and design strategy from many angles such as PR. Actually, the COVID-19 pandemic occurred right after the partnership announcement, so we kicked off an emergency project of a disinfection robot in May. The robots have already been installed in many places like convention centers.

Tokuda
Wow! I guess you conducted the design and engineering online. That’s an unbelievable speed.

Yokoi
I really felt the astounding difference in speed not just as OTSAW but also as a Singapore country. The project literally started with one sudden phone call, “We are going to make a new COVID-19 disinfection robot. Let’s do it!” We immediately held an online meeting and discussed ideas. To run agile development, the product applied new disinfection LED technology from A*STAR (Singaporean Agency for Science, Technology, and Research), OTSAW’s autonomous software, and white-label base mobility. As we were facing a fast-spreading pandemic, not just designing ideal usability and aesthetics, but also delivering at an overwhelming speed was the most valuable factor in this project.

Tokuda
Final Aim is the only company that joined from Japan. This is astonishing.

Yokoi
Yes, I also learned a lot from this collaboration. Since OTSAW and the Singaporean government was at its highest speed, we utilized 3D tools to communicate with and found common ground in design at the quickest iteration.

Tokuda
Next is also a case project with OTSAW.

Yokoi
This is an autonomous delivery robot that is currently under development. It is scheduled to run in Singapore city soon. There is an issue similar to Japan of the last-mile in Singapore. As a service, the project and product aim to deliver daily goods that were ordered by mobile apps, and carry them from supermarkets to residences.

Tokuda
You mentioned apps. Do you also take part in UI and UX design?

Yokoi
Yes, I take part in the development as a design advisory. Hardware design also covers usability and user experience. The exterior design was thought from those integral thinking including total engineering and layout design.

Tokuda
I think many of us are very interested in your story as there are members from the MaaS domain, the last-mile logistic industry, and the first-mile service development. Is it possible to realize autonomous delivery robots here in Japan?

Yokoi
There are many companies already under development including Tier IV, and you can see experimental services in Haneda Airport and Postal Service. However, relatively speaking, Singapore is much easier to proceed than in Japan. Singaporean government will move very quickly if private sectors give requests such as removing legacy rules. In this project, the OTSAW team requested the government for example where to open up zones for mobility. Of course, there are rules and standards to follow, but the government stance is very flexible and supportive of new challenges. Whereas in Japan, the project team and the government is very careful in complying with existing laws and regulations.

Tokuda
Now I understand why the speed is very different. Very interesting.

Yokoi
Next is a case project that we collaborated with Yasunli, one of the largest plastic manufacturers in Indonesia, to build a new business channel. The company has 40 years of history with more than 5000 employees and runs a large toB business. As a new challenge, the company wanted to enter into the toC business and have its consumer brand. We collaborated hands-on from the very beginning such as business plan, product roadmap, marketing, design strategy to planning, and the final product design. I think we have the advantage of supporting as we can execute the strategy and the plan to the final product design in detail.

Tokuda
You collaborate from the beginning such as design workshops. It is no wonder the total speed is quick as you design products in advance on the condition that they will be produced.

Yokoi
Also, we are supporting BionicM, a powered prosthetic startup from the University of Tokyo, and collaborating with ICMG, a global consulting firm that organizes a co-creation platform for large corporations. Furthermore, we have formed a partnership with the CEO of the Rwanda ICT Chamber to create a startup ecosystem in Rwanda.

Tokuda
That is great. Please keep us updated on the progress of each project.

Yasu
Sure!


Build an Intellectual Property Platform and Accelerate the Open Innovation

Yokoi
To accelerate zero-to-one support, Final Aim is also building a platform with technology essence. For example, supporting intellectual property. In design development, it is always the case of how teams and parties transfer, manage, and register intellectual property such as design patents. However, there is no effective way to manage end-to-end. Currently, it is done by people’s knowledge, but we think it can be efficient and scalable by applying new technologies such as blockchain and smart contracts. And we have filed a patent application for this. We believe that this can accelerate the zero-to-one since it gives design and startups accountability and credibility to investors who are interested in startups.
Also, we have filed a patent application for a platform for valuation of the business and startups, that manages when, who, and how it has been evaluated.
Furthermore, we filed a patent application for the manufacturing platform to solve critical risk that multi-tier manufacturers face, associated with qualifying, validating, and managing manufacturing contract relationships in the field of IP, such as design rights.

Tokuda
Impressive. Actually, the intellectual property management platform was a blind spot. As I am also a product designer, I often find it difficult to deal with intellectual property.

Yokoi
Exactly. Not just startups but large corporations carry out many open innovation projects, and many often stuck at the point of dealing with the final intellectual property, considering multiple parties contributed to the project.

Tokuda
Yes, the intellectual property management problem indeed occurs, since, by its nature, many stakeholders are involved in open innovation projects. I think open innovation will speed up with this new platform idea.

Well, let me ask some questions from my side. What do you do as a first process when you receive a project order and come up with design ideas?

Yokoi
The objective and effectiveness of “Design” varies dramatically depending on teams and projects such as startups and large companies. How you apply design is very different from case to case, so I communicate intensively with stakeholders prior, to establish common ground.

Tokuda
Next, about your product design. All the products we saw today had round looks. Is this your style as a designer?

Yokoi
I have no strong intention, but they eventually became like those styles. Not just mobilities, but creating zero-to-one means installing new concepts to society. Because you are introducing new technologies and formats to daily scenes, it is critical that they blend without any sense of uncomfortable and uneasy. Therefore, a friendly look and feel become the key.

Tokuda
Thank you very much. With a dual approach of hands-on and platform, what is the final goal of Final Aim?

Yokoi
It is needless to say that we will continue to support people who challenge zero-to-one. Furthermore, we believe that after 10 or 20 years, a zero-to-one challenge shall be a natural and daily thing. Final Aim would like to push forward to this kind of world and realize where people and ideas are evaluated and praised regardless of any background such as academic, nationality, and gender. It would be wonderful to achieve the vision with our platform and technology idea.

Tokuda
If Hakuhodo were to collaborate with Final Aim, what possibilities would you see?

Yokoi
Hakuhodo has many large corporations as clients with internal departments for new business development and innovation. Inside those companies, I think many individuals seeking to challenge zero-to-one but don’t know how to act inside large corporations. Power of will, ability and creativity are the keys for this very first step, and I think it would be great if Final Aim could support the action. It would also be a great opportunity if those actions could be combined with capital and assets of large corporations, for example, intellectual property of technology and design patents. Furthermore, by capitalizing on Hakuhodo’s network of not just enterprises but also government offices and public institutions, our zero-to-one support on individuals, companies and ideas will be more powerful.

Tokuda
That sounds great! It would be great if we could collaborate on zero-to-one projects from start to final hands-on execution. Let’s make it happen.
Thank you very much for your story today!



Yasuhide Yokoi
Fina Aim, Inc. | CDO (Chief Design Officer)

After graduating from Tama Art University in 2007, served as an industrial designer at optical & camera maker. He then joined Kabuku Inc. as an early establishing member to develop 3D printing & digital manufacturing platform. After M&A by Tokyo Stock Exchange listed company in 2017, he co-founded Final Aim, Inc. in 2019. Has collaborated with enterprises to startups globally, for example, TOYOTA, Honda, Kokuyo, Olympus, Microsoft, and Autodesk. Received multiple awards such as iF, Red Dot, and GOOD DESIGN AWARD.


Shuta Tokuda
Hakuhodo Inc. Brand Innovation Design | Strategic Planner & Product Designer

Served in product planning and development at a PC accessory maker before joining Hakuhodo Inc. He currently supports new business & service development and innovation to enterprises with a cross-sectoral approach from advertising to manufacturing. Received multiple awards such as GOOD DESIGN AWARD and open innovation related design competitions.

AgTech Innovation by Design – Final Aim Announced a Partnership with GINZAFARM – Tokyo, Japan

2020.10.29

Tokyo, Japan, October 29th, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has partnered with an agricultural EV robot startup GINZAFARM Co., Ltd. (Chuo-ku, Tokyo, CEO Kazuki Iimura). Final Aim will comprehensively support GINZAFARM’s startup growth from industrial design, hardware and business development.

And as a 1st partnership project, Final Aim has collaborated by design to develop “FARBOT”, a revolutionary autonomous agricultural robot mobility.
The initial design made its debut in AGRI WEEK TOKYO – Japan’s largest and Asia’s leading show for agricultural technologies – during October 14th-16th, 2020, attracting high public attention and strong industrial reputation.

FARBOT – Autonomous agricultural robot mobility

Final Aim’s mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following it.
Since the company’s foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia, and Africa in various industries such as autonomous mobilities, robotics, and digital manufacturing, where we enable a zero-to-one for startups, new business development departments in large corporations, venture capitals, and research labs in universities.

With a vision to “Enrich the future of agriculture with SmartAgri Technology,” GINZAFARM has been bringing innovation to agriculture by integrating robotics, AGV/UGV and other smart technologies.
The company has partnered with large social infrastructure organizations, such as NTT East by robot development in the local 5G network, Shikoku Electric Power by developing smart agricultural robots, and Japanese MLIT (Ministry of Land, Infrastructure, Transport, and Tourism) in smart agriculture of the smart city project.
GINZAFARM has further extended its smart agriculture and robot technology to the space industry, collaborating with JAXA (Japan Aerospace Exploration Agency) in joint research and development of achieving lunar farming.

GINZAFARM has selected Final Aim as an alliance partner from the viewpoint of design and business development with a comprehensive scope and long-term partnership.
From agriculture to the space industry, the alliance aims to strongly push GINZAFARM’s growth as a startup to a global scale by blending Final Aim’s proven hands-on capability of zero-to-one startup support in the hardware design and manufacturing industry.

FARBOT – 1st Partnership Robot Design Project
As an initial kick-off project with GINZAFARM, Final Aim has collaborated by design to develop a revolutionary autonomous agricultural robot mobility, “FARBOT”.
The robot will support farmers not just in daily labor activities but also to sense, analyze, and visualize field data using smart technologies such as various sensors, AI computing, and autonomous driving.
Furthermore, the hardware design incorporates a mobility platform concept, enabling it to be customized to meet the diverse needs of local farmers, e.g. logistic cargo, lawnmower, and pesticide sprayer.
The exterior of the robot including various color options is designed to further enhance the concept of FARBOT.
Farming can now be more stylish and pleasurable with the visually appealing form that the new design takes, without any compromising on technology innovation and daily operability.

Sensing model

Customization – Pesticide sprayer model

Customization – Lawnmower model

Color variation

About GINZAFARM Co., Ltd.
Company Name: GINZAFARM Co., Ltd.
Location: Chuo-ku, Tokyo, Japan
Business Description: Development and sales of EV agricultural products with robot technologies, Farmer’s market (Marche) operation, Fruit and vegetable cultivation
URL: https://smart.ginzafarm.co.jp/
Representative Director: CEO Kazuki Iimura
Contact: https://smart.ginzafarm.co.jp/contact/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Main Partners: OTSAW Digital (Singapore), Yasunli (Indonesia), Bionic M (Tokyo), ICMG (Tokyo, Singapore, Silicon Valley), SHORA Ventures (Rwanda)
Contact E-mail: m-asakura@final-aim.com

Create a Startup Ecosystem in Rwanda 🇷🇼 – Final Aim has Formed a Partnership with SHORA Ventures – Rwanda & Japan

2020.09.16

Rwanda & Japan, September 16th, 2020 – Final Aim Inc., (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has formed a partnership with SHORA Ventures Ltd., on the creation of a startup ecosystem.

Final Aim’s mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following it.
Since our foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia and to Africa in autonomous mobilities, robotics and digital manufacturing where we enable a zero-to-one for startups, new business development departments in large corporations and research labs in universities.

SHORA Ventures Ltd., is a tech ventures studio in Rwanda with a mission to build value with local startups and innovators by facilitating collaborations between entrepreneurs, customers and investors. The company has built a strategic partnership with LEAPR Applied Research Labs for innovation and startup sourcing leveraging its incubation methodologies. The current portfolio has Fintech, Drones, Agritech, Edutech as well as Healthtech and Mobility Solution startups.

The venture studio was founded by Serge Tuyihimbaze, an experienced entrepreneur managing director of LEAPR Applied Research Lab together with Alex Ntare, a technology and business leader with experience of ecosystem building and designing of startup support programs. He is the managing director of Rwanda ICT Chamber where his work involves bridging the gap between private and public sector players in the ICT industry as well as overseeing and establishing new innovation centres for technology startups among them KLAB, FABLAB Rwanda and 250Startups Incubator.

The partnership between SHORA Ventures and Final Aim intends to strengthen existing startups, and create new startups, innovation and investment ecosystems in Rwanda and other parts of the world through collective efforts in different areas of collaboration.

Main areas are:

1: Strengthening Rwandan startups through financial & technology partnerships
Collaboration and cooperation with startups in Rwanda. The agenda also expands to other elements surrounding the startup ecosystem, such as investment and investors’ training and framework building.

2: Knowledge sharing and transfer through trainings and exchanges
In building relations with local universities and youth in the startup ecosystem, the partnership will also aim to engage with universities through advisory services, support to design and provide training schemes focusing on achieving knowledge sharing and transfer in various topics, which also will have opportunities for internship and exchange programmes.

Comments:

Alex Ntare – Co-Founder & M.D SHORA Ventures
“We are excited about announcing a partnership, since our first meeting with the team during 2019 we have sought ways to build collaboration and the signing of this partnership fuels a journey that has been in the making for some time now. The founders of Final-Aim have inspired us with their startup agility and experience in Asia and we look forward to bringing those capabilities to Africa together.”

Samuel Imanishimwe – Consultant
“I am very excited to see this new partnership between SHORA Ventures and Final Aim. I also believe that this signing of MoU is a beginning of the building process of an impactful and attractive ecosystem in Rwanda but also in connecting with what is happening around the globe in this area. Personally, I am just happy to be part of the implementation team.”

Masafumi Asakura – Co-Founder & CEO of Final Aim
“I am honored to announce the business alliance with SHORA Ventures.I believe that this business alliance is a major step forward for Final Aim to resolve global issues. We have formed business alliances in Singapore and Indonesia so far, but I feel that the business alliance with SHORA Ventures in Rwanda is the first step toward the African market. Final Aim will continue to create new industries in the African market with the Zero to One support.”

Yasuhide Yokoi – Co-Founder & CDO of Final Aim
“I am very excited to commit my designer and startup experience in our partnership, and am looking forward to embarking on the Rwandan new venture, designing the nation’s startup ecosystem from the ground up.


About Alex Ntare
Alex Ntare is Chief Executive Officer of the Rwanda ICT Chamber where his work involves bridging the gap between private and public sector players in the ICT industry as well as overseeing and establishing new innovation centres for technology startups among them KLAB, Fablab Rwanda and 250Startups Incubator.
Before ICT Chamber Alex was a freelancer software developer and lecturer at Université Libre de Kigali, in the faculty of Finance and Banking. He holds a Master of Science Degree in Investment and Quantitative Finance from the University of Westminster in United Kingdom, a Postgraduate Diploma in Strategic Business Information Technology from National Computing Centre (NCC Education) in UK as well as a Bachelor of Science Degree in Computer Science from Makerere University in Uganda.

About Samuel Imanishimwe
Samuel Imanishimwe is a consultant engaged in supporting businesses between Rwanda and Japan. Through his activity he has been supporting companies in building partnerships and investments between businesses in respective countries.
Prior to becoming a freelancer, he worked at the Embassy of Republic of Rwanda in Japan as Communication Officer. Under the role, he mainly worked on business activities and communication as well as interpretation as he is fluent in multiple languages including Japanese. He holds Master of Art Degree in Cultural Studies from Goldsmiths College, University of London in UK and Bachelor of Science Degree in Electrical Engineering from Kogakuin University in Japan.

About SHORA Ventures Ltd.,
Company Name: SHORA Ventures Ltd.,
Location: 18 KG645 ST
Business Description: SHORA Ventures Ltd., is a tech ventures studio in Rwanda with a mission to build value with local startups and innovators by facilitating collaborations between entrepreneurs, customers and investors.
URL: https://shora.rw/
Founders: Alex Ntare and Serge Tuyihimbaze
Partners: LEAPR Labs,
Contact E-mail: info@shora.rw

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Partners: OTSAW, Yasunli, BionicM, ICMG
Contact E-mail: m-asakura@final-aim.com

Final Aim Filed the Third Patent Application for Smart Contract in Digital Manufacturing

2020.08.28

Realizing IP-secured digital manufacturing supply chain with smart contract and machine learning technology

Tokyo Japan, Aug 28, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), proudly announce that we applied to our 3rd patent (No. 2020-142217) on Aug 26, 2020. This is to further extend our technology and platform in the new field of digital manufacturing supply chain.

Our company mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following it.
Since our foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia and to Africa in autonomous mobilities, robotics and digital manufacturing where we enable a zero-to-one for startups, new business development departments in large corporations and research labs in universities.

In Singapore, for instance, we inked the partnership with OTSAW Digital PTE LTD, a self-driving mobility startup, and in Indonesia, PT. Yasunli Abadi Utama Plastik., with 40 years of expertise, more than 5,000 employees and 6 factories, became one of our great business partners.

> Fight Against COVID-19 – Final Aim Collaborated with OTSAW by Design to Develop Disinfection Robot – Singapore
https://final-aim.com/fight-against-covid-19-final-aim-collaborated-with-otsaw

> Announcing a Business and Design Partnership with Yasunli – Jakarta, Indonesia
https://final-aim.com/business-and-design-partnership-with-yasunli-jakarta-indonesia

We also formed a partnership with BionicM Inc., a startup from the University of Tokyo that specializes in powered prostheses. Furthermore, we have recently partnered with ICMG PTE. LTD., a global innovation accelerator that carries out a variety of projects ranging from business evaluations, to searching for specific partnerships such as multinational corporations, startups, accelerators, governments and universities.

> Final Aim Announced a Partnership with BionicM – Tokyo, Japan
https://final-aim.com/final-aim-partnership-bionicm

> Final Aim Announced a Co-Creation Partnership with ICMG – Singapore & Tokyo, Japan
https://final-aim.com/partnership-with-icmg

In these zero-to-one creations in autonomous mobilities, robotics and other hardwares with startups and multinational corporations, we found challenges in the digital manufacturing supply chain area that relates to security of intellectual property (IP) such as design rights.

New ideas and business creation come to require fast building of the manufacturing process and supply chain to meet demands timely.
But still, the risk remains critical associated with qualifying, validating and managing manufacturing contract relationships in the field of IP, such as design rights.
This becomes even more complicated as existing procedure is often delivered through a multi-tier manufacturing supply chain with external partners.

We highly prioritize transparency of IP security in the digital manufacturing supply chain where various professional partners take a part.
And now we are pleased to announce, after a series of our challenges, that we filed the patent to secure IP visibility by utilizing smart contract and machine learning technology.

The technology and system filed in this patent can be applied in additive manufacturing, injection molding, CNC machining, sheet metal processing and other fabrication technologies.

Final Aim has already been in the phase of trials and proof of concept (PoC) of the smart contract technology, and has filed two patents related to smart contract and machine learning technologies applying IP management, and valuation and scoring management.

> Final Aim Filed Patent for Intellectual Property Management System
https://final-aim.com/final-aim-filed-patent-for-intellectual-property-management-system

> Final Aim Filed the Second Patent Application for Smart Contract in Startups and New Business Developments
https://final-aim.com/final-aim-filed-the-second-patent-application-for-smart-contracts-in-startups-and-new-business-developments

Final Aim continues focusing on blockchain, smart contract, machine learning and additive manufacturing for strategic innovations for zero-one business creations.


[What is Smart Contract?]
A smart contract is a computer protocol intended to digitally facilitate, verify, or enforce the negotiation or performance of a contract. Smart contracts allow the performance of credible transactions without third parties.
These transactions are trackable and irreversible. Proponents of smart contracts claim that many kinds of contractual clauses may be made partially or fully self-executing, self-enforcing, or both.
The aim of smart contracts is to provide security that is superior to traditional contract law and to reduce other transaction costs associated with contracting. Various cryptocurrencies have implemented types of smart contracts.
Being a part of blockchain technology, a Smart contract is now being widely tested in POC (Proof of Concept) projects, especially in managing contracts and documents.
Its market size is 67 trillion yen (reference: Government Chief Information Officers’ Portal, Japan, 2016.5.20).

[What is Blockchain?]
A blockchain, originally block chain, is a growing list of records, called blocks, that are linked using cryptography.
Each block contains a cryptographic hash of the previous block, a timestamp, and transaction data. By design, a blockchain is resistant to modification of the data.
It is “an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way”.
For use as a distributed ledger, a blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for inter-node communication and validating new blocks.
Once recorded, the data in any given block cannot be altered retroactively without alteration of all subsequent blocks, which requires consensus of the network majority.


Masafumi Asakura, Co-founder and Chief Executive Officer of Final Aim, Inc.
Starting his career in corporate financing for a venture company at Mizuho Bank, Ltd.,. Asakura engaged in the global planning department in Recruit Career Co., Ltd., and after moved to Singapore for taking 2 CEO positions.
Joining a machine learning and 3D printer startup company, he operated M&A as a COO to become listed with the 1st section of Tokyo Stock Exchange. His professional experiences vary in Head of Product Manager, Executive Officer, Business Planning Executive Officer and International Business Development Executive Officer.
Currently Asakura engages in supporting startups and entrepreneurs as an angel investor and advisor.

Yasuhide Yokoi, Co-founder and Chief Design Officer of Final Aim, Inc.
Born in Japan and raised in Australia. After graduating from Tama Art University, and finishing Samsung Design Membership, Yokoi worked for the product design department at Nikon Corporation, and then became a startup member of a machine learning and 3D printer company.
Currently engages in design and hardware development support for startups and open innovation projects for large corporations.
His support varies in creating new business, service and product designing.
Received awards are iF, reddot, GOOD DESIGN AWARD and more.

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Partners: OTSAW, Yasunli, BionicM, ICMG
Contact E-mail: m-asakura@final-aim.com

Final Aim Announced a Co-Creation Partnership with ICMG – Singapore & Tokyo, Japan

2020.07.27

Singapore & Tokyo, Japan, July 27, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has partnered with ICMG (Intellectual Capital Management Group) PTE. LTD.
Final Aim will partner as an Evangelist in the ICMG Innovation Platform to co-create and promote innovation worldwide.

Final Aim’s mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following to it.
Since our foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia and to Africa in autonomous mobilities, robotics and digital manufacturing where we enable a zero-to-one for startups, new business development departments in large corporations and research labs in universities.

“Business partnership with a Singaporean robotics startup OTSAW Digital PTE. LTD.”
>> https://final-aim.com/business-partnership-with-otsaw

“Fight Against COVID-19 – Collaborated by design to develop disinfection robot in Singapore”
>> https://final-aim.com/fight-against-covid-19-final-aim-collaborated-with-otsaw

“Collaborated by design to develop autonomous delivery robot in Singapore”
>> https://final-aim.com/final-aim-collaborated-with-otsaw-autonomous-delivery-robot

“Partnership with a powered prosthetic legs startup BionicM, incubated from the University of Tokyo”
>> https://final-aim.com/final-aim-partnership-bionicm

“Partnership with Yasunli, one of the largest plastic manufacturers in Indonesia”
>> https://final-aim.com/business-and-design-partnership-with-yasunli-jakarta-indonesia

COVID-19 disinfection robot – Collaboration with OTSAW, Singapore

ICMG carries out a variety of global projects ranging from business evaluations (financial evaluation, intellectual capital evaluation, business feasibility evaluation), to searching for specific partnerships such as multinational corporations, startups, accelerators, governments and universities.
Its mission is to promote industry-government-academia cooperation projects worldwide, by working with global networks in over 20 countries, five overseas subsidiaries and 23 global business partners including Japan, Singapore, Silicon Valley, Shanghai, Bangalore and Sweden.

ICMG global networks

Based on the mutual sympathy with ICMG for each other’s goals, Final Aim has decided to participate as an Evangelist for the ICMG Innovation Platform. Final Aim will co-create and promote innovation worldwide such as organizing joint sessions to the worldwide partners on the platform.

ICMG Co-Creation Partners

About ICMG PTE. LTD.
ICMG PTE. LTD. is a leading management consulting company based in Singapore with ICMG Group’s global footprint in Tokyo, Shanghai, Bangalore and Silicon Valley.
ICMG focuses on corporate leadership development, corporate innovation and new business creation driven by intellectual capital management to achieve sustainable growth in emerging and globalising markets for clients including major Tokyo Stock Exchange listed companies.
In September 2018, ICMG led a joint program, “ICMG Corporate Innovation Summit”, with a Singapore government agency for the SWITCH (Singapore Week of Innovation & Technology) event including ICMG clients and Singapore’s cutting-edge venture companies.
For more information, refer to:
SG website: https://www.icmg.com.sg/
Japan website: https://www.icmg.co.jp/en/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Partners: OTSAW, Yasunli, BionicM, ICMG
Contact E-mail: m-asakura@final-aim.com

Final Aim Announced a Partnership with BionicM – Tokyo, Japan

2020.06.16

Tokyo, Japan, June 16th, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has partnered with BionicM (Bunkyo-ku, Tokyo, CEO Sun Xiaojun).

Our company mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following to it.
Since our foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia and to Africa in autonomous mobilities, robotics and digital manufacturing where we enable a zero-to-one for startups, new business development departments in large corporations and research labs in universities.

BionicM has been bringing new innovation to mobility by using technology that blends robotic technology with the human body.
As a startup from the University of Tokyo, the company has been applying cutting-edge technology based on robotics engineering research to solve the problems of conventional prosthetic legs and create small, lightweight, high-performance prosthetic legs that realize natural movement.
Furthermore, BionicM aims not only to develop artificial legs, but also to create technologies and devices that bring power to the mobility of healthy people.

BionicM has selected Final Aim as a business alliance partner from the viewpoint of global business development and marketing with a view to designing, prototyping, and mass production in the manufacturing industry from the perspective of global expansion.

The partnership aims to develop the BionicM’s business growth stage to a global scale, by blending Final Aim’s proven hands-on capability of zero-to-one startup support in the hardware design and manufacturing industry.

– Comments –

Sun Xiaojun, Founder & CEO of BionicM Inc.
Since starting our business in 2018, we have been engaged in research and development aiming at the practical application of powered prostheses.
We are confident that this alliance will further strengthen our business foundation and global expansion as we move into the mass production and domestic and overseas sales phases. In order to support Zero to one, we would like to further accelerate our business in order to achieve the mission of “Powering Mobility for All” by collaborating with Final Aim, which has a global track record and knowledge in the hardware field.

Masafumi Asakura, Co-founder and Chief Executive Officer of Final Aim, Inc.
I’m proud of working with BionicM. In addition to its approach to solving social issues by powered prosthetic legs, we were drawn to the high aspirations and attractive personality of CEO Sun, and we would like to support them globally.
I am convinced that we can expect synergies between the business development that combines design, hardware, and software and Final Aim’s capability from the medium- to long-term perspective.

Yasuhide Yokoi, Co-founder and Chief Design Officer of Final Aim, Inc.
I am fascinated and inspired by the challenge that BionicM is solving, its leading-edge technology, and above all, the passion towards the vision.
With our industrial know-how and mindset, Final Aim will extend the utmost cooperation in realizing the vision and business goal to a global scale.

About BionicM
BionicM has been conducting research on innovative technologies since 2015 at the University of Tokyo’s Information Systems Engineering Laboratory (JSK) under the guidance of Professor Inaba and utilizing the world’s most advanced robotics research.
In 2016, we were adopted by the Japan Science and Technology Agency as part of “Program for Creating STart-ups from Advanced Research and Technology” (START), and in 2018, the company was established as a joint-stock company.
With the support of the University of Tokyo, we have established an office at the Entrepreneurship Laboratory of the University of Tokyo, which is an incubation facility, and are advancing research and development with the aim of delivering products to the market.
http://www.bionicm.com/en/top/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Partners: OTSAW, Yasunli, BionicM
Contact E-mail: m-asakura@final-aim.com

Final Aim Collaborated with OTSAW by Design to Develop Autonomous Delivery Robot – Singapore

2020.06.03

Singapore, June 3, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has collaborated with OTSAW Digital PTE LTD by design to develop Camello, the revolutionary autonomous delivery robot.

Final Aim’s mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following it.

And since January 2020, Final Aim has formed a business partnership with one of the leading robotics startups – OTSAW – a company based in Singapore and Silicon Valley that implements self-driving and artificial intelligence technologies into security, delivery, and mobility applications.

https://final-aim.com/business-partnership-with-otsaw

Previously, as a 1st and emergency project to correspond with the threat against the COVID-19 pandemic, the two companies collaborated intensively to develop the UV-C LED disinfection autonomous robot, O-RX.

https://final-aim.com/fight-against-covid-19-final-aim-collaborated-with-otsaw

Now, for the 2nd project, Final Aim is pleased to announce the collaboration by design to develop Camello, an autonomous delivery robot that disrupts and transforms the last mile delivery service.

Similar to other countries, Singapore faces the inefficiency in the last mile of the logistics chain, which accounts for a large proportion of shipment costs and complexity of operations.
This distribution inefficiency in urban areas comes from low load factors, long dwell times at loading and unloading points and a high number of delivery requirements to individual customers within a short time.
And, especially in Singapore, due to the urban development of many malls and housing estates, there is a big gap in the demand of deliveries in housing estates and shortage of supply from retailers.

The autonomous delivery robot Camello challenges this issue with many design features such as compact dimensions that are perfectly optimized to the Singapore urban environment, easy-to-use cargo space and user friendly interface & styling.

Under the partnership with the industrial key players, the robots are planned to be installed by the delivery companies and retailers in Singapore.
And ultimately, it is expected to build an ecosystem that provides a new delivery chain to improve customer experience, and help businesses gain better efficiency and profitability over time.

About OTSAW Digital PTE LTD
OTSAW Digital PTE LTD was founded to improve business processes, safety, and everyday lives.
With a global team that spreads from Singapore to Silicon Valley, the company builds robotics solutions for security, delivery, and mobility applications, implementing our self-driving and artificial intelligence technologies into OTSAW’s cutting edge machines.
URL: http://www.otsaw.com/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Partners: OTSAW, Yasunli
Contact E-mail: m-asakura@final-aim.com

Fight Against COVID-19 – Final Aim Collaborated with OTSAW by Design to Develop Disinfection Robot – Singapore

2020.05.27

Singapore, May 27, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has collaborated with OTSAW Digital PTE LTD by design to develop O-RX, the revolutionary UV-C LED disinfection autonomous robot.

Final Aim’s mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following it.

And since January 2020, Final Aim has formed a business partnership with one of the leading robotics startups – OTSAW – a company based in Singapore and Silicon Valley that implements self-driving and artificial intelligence technologies into security, delivery, and mobility applications.

As an emergency project, to correspond with the threat against the COVID-19 pandemic, Final Aim collaborated intensively by industrial design with OTSAW and supported its rapid development of the disinfection robot O-RX.

The robot is the first revolutionary UV-C LED disinfection autonomous robot in the world. With a disinfection rate of 99.9%, the innovative UV-C LED technology emits only UV-C light, which is effective in killing microbes, including viruses such as COVID-19.

By using UV-C LED technology, it is 70% more energy-efficient as compared to conventional mercury lamps. Also, it is friendly to humans as it is much safer and non-cancerous to human skin as compared to conventional mercury lamps that emit harmful UV-A and UV-B radiation.

On top of that, it is equipped with state-of-the-art heat management and cooling systems to help counter the heat that is being emitted from the high intensity LED modules in the robot.

Within a super tight development lead time, the industrial design realized above severe functional criteria in a compact dimension that can be rapidly prototyped and produced. Furthermore the design leveraged form, materials, and colors for the safe ergonomics and user interface that will be critical to the harsh environment.

The robot will be installed in indoor facilities in Singapore, helping to keep people safe and lessen the spread of the virus.

About OTSAW Digital PTE LTD
OTSAW Digital PTE LTD was founded to improve business processes, safety, and everyday lives.
With a global team that spreads from Singapore to Silicon Valley, the company builds robotics solutions for security, delivery, and mobility applications, implementing our self-driving and artificial intelligence technologies into OTSAW’s cutting edge machines.
URL: http://www.otsaw.com/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Partners: OTSAW, Yasunli
Contact E-mail: m-asakura@final-aim.com

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