Tokyo, Japan, March 30th, 2021 – As a leading technology company to support zero-one business creation, Final Aim Inc., (Bunkyo-ku, Tokyo, CEO Masafumi Asakura and CDO Yasuhide Yokoi), proudly announce our new partnership with ORLIB Limited. (Bunkyo-ku, Tokyo, CEO Masaharu Satoh), who specializes in new type of high-energy battery development and its practical applications. Final Aim will support their business development and design creation to realize their aim for sustainable and prosperous society.

Final Aim is a startup with a mission in creating new businesses in a global market by our zero-to-one support with technology and design. Our efforts have been seen in those great collaborations with Sony Design Consulting Inc., for creative design support for startups, OTSAW Digital Pte Ltd., Singapore-based robotics startup, PT. Yasunli Abadi Utama Plastik., one of the largest plastic manufacturers in Indonesia, BionicM Inc., Tokyo-based powered prostheses maker, and Tier VI Inc., a leading software startup in autonomous driving. Our aim had been consistent to zero-to-one support in development and management of business and design creation in all projects.

ORLIB is a startup listed in Program for Creating Start-ups from Advanced Research and Technology (START) of Japan Science and Technology Agency (JST). ORLIB develops high-energy, safe, and low-cost new-generation secondary batteries utilizing multi-electron reactions. This new type of battery is expected to be applied to a wide range of industry such as space aeronautics for drones and HAPS (unmanned radio stations in high-altitude), and mobility for robotics and EV. On October 31, 2020, ORLIB was adopted to 2020 NEDO Entrepreneurs Program (NEP) of New Energy and Industrial Technology Development Organization (NEDO).

ORLIB had a challenge, apart from its core technology, in its business management and design creation as it started commercializing their high-quality battery technology developed in a university lab. Final Aim is pleased to have come to this partnership with ORLIB to provide our hands-on support in business management and design creation for their business development.

Startup support of Final Aim to ORLIB
1. Startup business management support (financial advice, business planning, business development, organization designing and etc.)
2. Design creation support (corporate design, business and industrial design with related manufacturing support and etc.)

[A comment from Masaharu Satoh, CEO, ORLIB Limited.]
I believe the dream that most researchers and engineers share is to generate creative solutions in social involvement which direct people’s lives to better and more human state of being. Our developing high-energy batteries have a direct impact on our everyday lives and society. While we struggle with various issues to solve to polish our technology, we need to care about our business management and design creation thinking of the large theme that our technology has in the society. We realized this important point in the conversation with Final Aim. We believe this crossover collaboration will create a solution, something unique and exciting. We look forward to seeing it.

[A comment from Masafumi Asakura, Co-founder and CEO, Final Aim Inc.]
It is truly an honour to have partnership with ORLIB Limited., who marks the top runner in next-gen battery developers. Their technology takes an important role in many industrial categories starting with drones. As Final Aim is to support zero-to-one of startup businesses, I believe this partnership will also lead us to take a great step into a global application of our project.

[A comment from Yasuhide Yokoi, Co-founder and CDO, Final Aim Inc.]
I see their new type of battery has great advantage not only in its innovative technology but also in its wide range of applicability that will change existing hardware design completely in various industrial categories starting from autonomous mobilities and aerospace industries. The technology and vision of Mr. Satoh inspired us and we share the passion. I am thrilled to support ORLIB’s business growth and to create new industry together with the power of design.

Collaboration Project #1 – Corporate Design in Startup Foundation Phase

Final Aim supported total corporate design of ORLIB Limited. This is our partnership collaboration project #1 in their foundation phase. The design concept integrates ORLIB’s clarified vision and unique value, that is best suited for a next-gen battery startup from the university lab. The visual design and system are structured to enhance the corporate value by unified branding, essential in the startup foundation phase.

Design of Corporate Logo

Infused in battery package design of the core technology of ORLIB

Web design and business cards were newly designed and launched in the project

ORLIB is a startup venture founded in May 2020 in a university program, and manufactures high-energy battery with double amount of energy to existing ones. With its high-energy battery quality and its basic characteristics proven in the market, ORLIB now challenges wider range of applications as well as further product development and quantity production.

Company Name: ORLIB Limited.
Location: 7-3-1 Hongo Bunkyo-ku, Tokyo, Tokyo University Entrepreneur Lab ( South Research Building )
Executive Officer: CEO Masaharu Satoh
Business Description: Developing and manufacturing high-energy secondary battery to support sustainable and better society.
URL： https://www.orlib.jp

About Final Aim, Inc.

Final Aim has started with ambition to support zero-to-one with design and technology and to create the world where anyone can start a business regardless of nationality, academic background, age, and gender. Its projects had been expanded from Japan to Singapore, Indonesia and to Rwanda. A partnership with a Singapore-based startup in robotics, OTSAW Digital Pte Ltd., a collaboration with Tier IV Inc., and a joint-research with Sony Design Consulting Inc. are our great milestones. Final Aim continues its challenge for upcoming startups and new business development divisions in large corporations to support their zero-to-one steps from both service and product specialty.

Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Contact: contact@final-aim.com

Tokyo, Japan, November 24th, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) and Sony Design Consulting Inc. (Minato-ku, Tokyo, CEO Yutaka Hasegawa) today announced they are partnering to conduct joint research on creative and design support for startups.

In recent years, there has been strong growth in startups worldwide, including US and Japan. More venture capitals, corporate venture capitals, and institutional investors are offering financial supplies to startups, and startup promotional supports are now widely available by accelerators, incubators, media, co-working space owners, and governmental offices.

Furthermore, in addition to the software industry, startups are expanding to various domains such as the hardware industry including IoT, robotics, autonomous mobilities, and aerospace, to the intellectual property industry in contents and entertainment sectors. It is critical for startups today to develop and manage with a comprehensive approach.

While a comprehensive approach is accelerating its need, there remains a gap in startup business management and its design development caused by missing consolidated understanding or knowledge in every phase from theory to practice.

Having this as a challenge we share, Final Aim and Sony Design Consulting have formed joint research to explore creative and design development methodology and practices that ensure rapid growth of startups business and equity financing.

This partnership aims to get rid of various gaps in startup development and design, promote aggressive investment to design, and contribute to a resilient and sustainable ecosystem for startups.

Major Research Agenda
1. Explore and clarify the impact and effectiveness of design development in startups.
2. Propose effective design approaches and practices for startup growth.
3. Establish industrial standard of contracts and fees optimal to design in startups.

Publication of the Joint Research Activity
The team will launch an exclusive website for this joint research with regular publication of progress and result. Organizing events are in our scope to encourgae open discussion in presentation and workshops. Details will be announced upon progress.

Sony Design Consulting

About Sony Design Consulting
Company Name: Sony Design Consulting Inc.
Location: Minato-ku, Tokyo, Japan
Director: Representative Chief Executive Officer, Yutaka Hasegawa
Business Description: Design consulting / Design management / Design service / Other related services
Website: https://www.sonydesignconsulting.com/

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Tokyo, Japan, November 12th, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has collaborated with the top leading tech startups in autonomous driving, Tier IV, Inc. by design to support the realization of driverless taxi service.

Specifically, Final Aim supported the hardware design of the AI PXX, a roof package with LIDAR sensors and image cameras for long-range sensing, intended for the use case of medium-to-high speed autonomous driving.

From November 5th to 8th, Tier IV will install the package to the vehicle JPN TAXI and organize a driverless taxi service trial in the Nishi-Shinjuku area. The trial program is also run together with Mobility Technologies Co., Ltd., Sompo Japan Insurance Inc., KDDI Corporation, AISAN TECHNOLOGY Co., Ltd., and Shinjuku Subcenter Area Environmental Improvement Commission.

AI PXX

Driverless taxi service trial in the Nishi-Shinjuku area

Final Aim’s mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following it.
Since the company’s foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia, and Africa in various industries such as autonomous mobilities, robotics, and digital manufacturing, where we enable a zero-to-one for startups, new business development departments in large corporations, venture capitals, and research labs in universities.

Since its founding in 2015, Tier IV has developed autonomous driving technology with the vision of achieving “Intelligent Vehicles for Everyone” − to establish the sustainable ecosystem for autonomous driving to which everyone can contribute in terms of development, and to solve societal issues such as traffic accidents and transportation inefficiency.
To develop all of these elements efficiently and dynamically, Tier IV has promoted the establishment of an ecosystem around Autoware*, the world’s first open-source software for autonomous driving. Autoware is supported by the largest autonomous driving open source community and has found widespread and international adoption as it is used by more than 100 companies and runs in more than 20 different countries.
Also, Tier IV has succeeded in multiple large fundraising since its foundation. Recently, the company has announced additional funding from SOMPO Holdings, Inc., one of Japan’s biggest insurance companies, taking its total funding to USD $166 million.
(* Autoware is a registered trademark of the Autoware Foundation)

As a side note, Yasuhide Yokoi, an industrial designer and a Chief Design Officer of Final Aim, has been supporting Tier IV industrial design since its early stage. He has collaborated with Shinpei Kato, the founder and CTO of Tier IV, Inc., and delivered various designs such as Milee, autonomous EV for short-range driving, and Logiee, autonomous micro-mobility for logistics.

For the new AI PXX, the design concept and principles inherit the core value of Tier IV that has evolved over the years of new ventures. Similar to other designs developed, AI PXX’s aesthetics such as form, colors, and textures convey the value of simplicity, friendly, and delightful.
Especially for AI PXX, it is important to keep the design simple since the package will be loaded to different vehicles from different car companies. Because each car has its design styling, the package needs to be harmonious without conflict of aesthetics.

With the new AI PXX, the company’s advanced technology, and strong industry knowhow, Tier IV aims to accelerate further development of autonomous driving technology, and continue to advance its vision, “Intelligent Vehicles for Everyone.”

– Yasuhide Yokoi, an industrial designer and a CDO of Final Aim, has supported Tier IV industrial design since its early stage –

Milee – autonomous EV for short-range driving

Logiee – autonomous & customizable micro-mobility for logistics

Postee – autonomous EV for postal service

AI Pilot – system unit for low-speed autonomous vehicles

– New AI PXX design inherits the core value of Tier IV that has evolved over the years –

Mounted on JPN TAXI

About Tier IV, Inc.
Tier IV, a deep-tech startup based in Japan, is dedicated to sharing technology for safe intelligent vehicles that will benefit all of society by enabling as many individuals and organizations as possible to overcome the barriers of time and space to collectively bring autonomous vehicles into reality.
Founded in December 2015, Tier IV has led the development of Autoware*, the world’s first open-source software for autonomous driving, and applied Autoware in applications of last-mile driverless mobility and logistics. Tier IV and its global partners continue to evolve Autoware and provide turn-key solutions for commercialization of Autoware-based autonomous vehicles all over the world. Learn more at: https://tier4.jp/en/
(* Autoware is a registered trademark of the Autoware Foundation)

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Main Partners: OTSAW Digital (Singapore), Yasunli (Indonesia), Bionic M (Tokyo), ICMG (Tokyo, Singapore, Silicon Valley), SHORA Ventures (Rwanda), GINZAFARM (Tokyo)
Contact E-mail: m-asakura@final-aim.com

Tokyo, Japan, October 29th, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has partnered with an agricultural EV robot startup GINZAFARM Co., Ltd. (Chuo-ku, Tokyo, CEO Kazuki Iimura). Final Aim will comprehensively support GINZAFARM’s startup growth from industrial design, hardware and business development.

And as a 1st partnership project, Final Aim has collaborated by design to develop “FARBOT”, a revolutionary autonomous agricultural robot mobility.
The initial design made its debut in AGRI WEEK TOKYO – Japan’s largest and Asia’s leading show for agricultural technologies – during October 14th-16th, 2020, attracting high public attention and strong industrial reputation.

FARBOT – Autonomous agricultural robot mobility

Final Aim’s mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following it.
Since the company’s foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia, and Africa in various industries such as autonomous mobilities, robotics, and digital manufacturing, where we enable a zero-to-one for startups, new business development departments in large corporations, venture capitals, and research labs in universities.

With a vision to “Enrich the future of agriculture with SmartAgri Technology,” GINZAFARM has been bringing innovation to agriculture by integrating robotics, AGV/UGV and other smart technologies.
The company has partnered with large social infrastructure organizations, such as NTT East by robot development in the local 5G network, Shikoku Electric Power by developing smart agricultural robots, and Japanese MLIT (Ministry of Land, Infrastructure, Transport, and Tourism) in smart agriculture of the smart city project.
GINZAFARM has further extended its smart agriculture and robot technology to the space industry, collaborating with JAXA (Japan Aerospace Exploration Agency) in joint research and development of achieving lunar farming.

GINZAFARM has selected Final Aim as an alliance partner from the viewpoint of design and business development with a comprehensive scope and long-term partnership.
From agriculture to the space industry, the alliance aims to strongly push GINZAFARM’s growth as a startup to a global scale by blending Final Aim’s proven hands-on capability of zero-to-one startup support in the hardware design and manufacturing industry.

FARBOT – 1st Partnership Robot Design Project
As an initial kick-off project with GINZAFARM, Final Aim has collaborated by design to develop a revolutionary autonomous agricultural robot mobility, “FARBOT”.
The robot will support farmers not just in daily labor activities but also to sense, analyze, and visualize field data using smart technologies such as various sensors, AI computing, and autonomous driving.
Furthermore, the hardware design incorporates a mobility platform concept, enabling it to be customized to meet the diverse needs of local farmers, e.g. logistic cargo, lawnmower, and pesticide sprayer.
The exterior of the robot including various color options is designed to further enhance the concept of FARBOT.
Farming can now be more stylish and pleasurable with the visually appealing form that the new design takes, without any compromising on technology innovation and daily operability.

Sensing model

Customization – Pesticide sprayer model

Customization – Lawnmower model

Color variation

About GINZAFARM Co., Ltd.
Company Name: GINZAFARM Co., Ltd.
Location: Chuo-ku, Tokyo, Japan
Business Description: Development and sales of EV agricultural products with robot technologies, Farmer’s market (Marche) operation, Fruit and vegetable cultivation
URL: https://smart.ginzafarm.co.jp/
Representative Director: CEO Kazuki Iimura
Contact: https://smart.ginzafarm.co.jp/contact/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Main Partners: OTSAW Digital (Singapore), Yasunli (Indonesia), Bionic M (Tokyo), ICMG (Tokyo, Singapore, Silicon Valley), SHORA Ventures (Rwanda)
Contact E-mail: m-asakura@final-aim.com

Rwanda & Japan, September 16th, 2020 – Final Aim Inc., (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has formed a partnership with SHORA Ventures Ltd., on the creation of a startup ecosystem.

Final Aim’s mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following it.
Since our foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia and to Africa in autonomous mobilities, robotics and digital manufacturing where we enable a zero-to-one for startups, new business development departments in large corporations and research labs in universities.

SHORA Ventures Ltd., is a tech ventures studio in Rwanda with a mission to build value with local startups and innovators by facilitating collaborations between entrepreneurs, customers and investors. The company has built a strategic partnership with LEAPR Applied Research Labs for innovation and startup sourcing leveraging its incubation methodologies. The current portfolio has Fintech, Drones, Agritech, Edutech as well as Healthtech and Mobility Solution startups.

The venture studio was founded by Serge Tuyihimbaze, an experienced entrepreneur managing director of LEAPR Applied Research Lab together with Alex Ntare, a technology and business leader with experience of ecosystem building and designing of startup support programs. He is the managing director of Rwanda ICT Chamber where his work involves bridging the gap between private and public sector players in the ICT industry as well as overseeing and establishing new innovation centres for technology startups among them KLAB, FABLAB Rwanda and 250Startups Incubator.

The partnership between SHORA Ventures and Final Aim intends to strengthen existing startups, and create new startups, innovation and investment ecosystems in Rwanda and other parts of the world through collective efforts in different areas of collaboration.

Main areas are:

1: Strengthening Rwandan startups through financial & technology partnerships
Collaboration and cooperation with startups in Rwanda. The agenda also expands to other elements surrounding the startup ecosystem, such as investment and investors’ training and framework building.

2: Knowledge sharing and transfer through trainings and exchanges
In building relations with local universities and youth in the startup ecosystem, the partnership will also aim to engage with universities through advisory services, support to design and provide training schemes focusing on achieving knowledge sharing and transfer in various topics, which also will have opportunities for internship and exchange programmes.

Comments:

Alex Ntare – Co-Founder & M.D SHORA Ventures
“We are excited about announcing a partnership, since our first meeting with the team during 2019 we have sought ways to build collaboration and the signing of this partnership fuels a journey that has been in the making for some time now. The founders of Final-Aim have inspired us with their startup agility and experience in Asia and we look forward to bringing those capabilities to Africa together.”

Samuel Imanishimwe – Consultant
“I am very excited to see this new partnership between SHORA Ventures and Final Aim. I also believe that this signing of MoU is a beginning of the building process of an impactful and attractive ecosystem in Rwanda but also in connecting with what is happening around the globe in this area. Personally, I am just happy to be part of the implementation team.”

Masafumi Asakura – Co-Founder & CEO of Final Aim
“I am honored to announce the business alliance with SHORA Ventures.I believe that this business alliance is a major step forward for Final Aim to resolve global issues. We have formed business alliances in Singapore and Indonesia so far, but I feel that the business alliance with SHORA Ventures in Rwanda is the first step toward the African market. Final Aim will continue to create new industries in the African market with the Zero to One support.”

Yasuhide Yokoi – Co-Founder & CDO of Final Aim
“I am very excited to commit my designer and startup experience in our partnership, and am looking forward to embarking on the Rwandan new venture, designing the nation’s startup ecosystem from the ground up.

About Alex Ntare
Alex Ntare is Chief Executive Officer of the Rwanda ICT Chamber where his work involves bridging the gap between private and public sector players in the ICT industry as well as overseeing and establishing new innovation centres for technology startups among them KLAB, Fablab Rwanda and 250Startups Incubator.
Before ICT Chamber Alex was a freelancer software developer and lecturer at Université Libre de Kigali, in the faculty of Finance and Banking. He holds a Master of Science Degree in Investment and Quantitative Finance from the University of Westminster in United Kingdom, a Postgraduate Diploma in Strategic Business Information Technology from National Computing Centre (NCC Education) in UK as well as a Bachelor of Science Degree in Computer Science from Makerere University in Uganda.

About Samuel Imanishimwe
Samuel Imanishimwe is a consultant engaged in supporting businesses between Rwanda and Japan. Through his activity he has been supporting companies in building partnerships and investments between businesses in respective countries.
Prior to becoming a freelancer, he worked at the Embassy of Republic of Rwanda in Japan as Communication Officer. Under the role, he mainly worked on business activities and communication as well as interpretation as he is fluent in multiple languages including Japanese. He holds Master of Art Degree in Cultural Studies from Goldsmiths College, University of London in UK and Bachelor of Science Degree in Electrical Engineering from Kogakuin University in Japan.

About SHORA Ventures Ltd.,
Company Name: SHORA Ventures Ltd.,
Location: 18 KG645 ST
Business Description: SHORA Ventures Ltd., is a tech ventures studio in Rwanda with a mission to build value with local startups and innovators by facilitating collaborations between entrepreneurs, customers and investors.
URL: https://shora.rw/
Founders: Alex Ntare and Serge Tuyihimbaze
Partners: LEAPR Labs,
Contact E-mail: info@shora.rw

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Partners: OTSAW, Yasunli, BionicM, ICMG
Contact E-mail: m-asakura@final-aim.com

Singapore & Tokyo, Japan, July 27, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has partnered with ICMG (Intellectual Capital Management Group) PTE. LTD.
Final Aim will partner as an Evangelist in the ICMG Innovation Platform to co-create and promote innovation worldwide.

Final Aim’s mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following to it.
Since our foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia and to Africa in autonomous mobilities, robotics and digital manufacturing where we enable a zero-to-one for startups, new business development departments in large corporations and research labs in universities.

“Business partnership with a Singaporean robotics startup OTSAW Digital PTE. LTD.”
>> https://final-aim.com/business-partnership-with-otsaw

“Fight Against COVID-19 – Collaborated by design to develop disinfection robot in Singapore”
>> https://final-aim.com/fight-against-covid-19-final-aim-collaborated-with-otsaw

“Collaborated by design to develop autonomous delivery robot in Singapore”
>> https://final-aim.com/final-aim-collaborated-with-otsaw-autonomous-delivery-robot

“Partnership with a powered prosthetic legs startup BionicM, incubated from the University of Tokyo”
>> https://final-aim.com/final-aim-partnership-bionicm

“Partnership with Yasunli, one of the largest plastic manufacturers in Indonesia”
>> https://final-aim.com/business-and-design-partnership-with-yasunli-jakarta-indonesia

COVID-19 disinfection robot – Collaboration with OTSAW, Singapore

ICMG carries out a variety of global projects ranging from business evaluations (financial evaluation, intellectual capital evaluation, business feasibility evaluation), to searching for specific partnerships such as multinational corporations, startups, accelerators, governments and universities.
Its mission is to promote industry-government-academia cooperation projects worldwide, by working with global networks in over 20 countries, five overseas subsidiaries and 23 global business partners including Japan, Singapore, Silicon Valley, Shanghai, Bangalore and Sweden.

ICMG global networks

Based on the mutual sympathy with ICMG for each other’s goals, Final Aim has decided to participate as an Evangelist for the ICMG Innovation Platform. Final Aim will co-create and promote innovation worldwide such as organizing joint sessions to the worldwide partners on the platform.

ICMG Co-Creation Partners

About ICMG PTE. LTD.
ICMG PTE. LTD. is a leading management consulting company based in Singapore with ICMG Group’s global footprint in Tokyo, Shanghai, Bangalore and Silicon Valley.
ICMG focuses on corporate leadership development, corporate innovation and new business creation driven by intellectual capital management to achieve sustainable growth in emerging and globalising markets for clients including major Tokyo Stock Exchange listed companies.
In September 2018, ICMG led a joint program, “ICMG Corporate Innovation Summit”, with a Singapore government agency for the SWITCH (Singapore Week of Innovation & Technology) event including ICMG clients and Singapore’s cutting-edge venture companies.
For more information, refer to:
SG website: https://www.icmg.com.sg/
Japan website: https://www.icmg.co.jp/en/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Partners: OTSAW, Yasunli, BionicM, ICMG
Contact E-mail: m-asakura@final-aim.com

Tokyo, Japan, June 16th, 2020 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi), is proud to announce that the company has partnered with BionicM (Bunkyo-ku, Tokyo, CEO Sun Xiaojun).

Our company mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following to it.
Since our foundation in December 2019, our global challenge has expanded from Japan to Singapore, Indonesia and to Africa in autonomous mobilities, robotics and digital manufacturing where we enable a zero-to-one for startups, new business development departments in large corporations and research labs in universities.

BionicM has been bringing new innovation to mobility by using technology that blends robotic technology with the human body.
As a startup from the University of Tokyo, the company has been applying cutting-edge technology based on robotics engineering research to solve the problems of conventional prosthetic legs and create small, lightweight, high-performance prosthetic legs that realize natural movement.
Furthermore, BionicM aims not only to develop artificial legs, but also to create technologies and devices that bring power to the mobility of healthy people.

BionicM has selected Final Aim as a business alliance partner from the viewpoint of global business development and marketing with a view to designing, prototyping, and mass production in the manufacturing industry from the perspective of global expansion.

The partnership aims to develop the BionicM’s business growth stage to a global scale, by blending Final Aim’s proven hands-on capability of zero-to-one startup support in the hardware design and manufacturing industry.

– Comments –

Sun Xiaojun, Founder & CEO of BionicM Inc.
Since starting our business in 2018, we have been engaged in research and development aiming at the practical application of powered prostheses.
We are confident that this alliance will further strengthen our business foundation and global expansion as we move into the mass production and domestic and overseas sales phases. In order to support Zero to one, we would like to further accelerate our business in order to achieve the mission of “Powering Mobility for All” by collaborating with Final Aim, which has a global track record and knowledge in the hardware field.

Masafumi Asakura, Co-founder and Chief Executive Officer of Final Aim, Inc.
I’m proud of working with BionicM. In addition to its approach to solving social issues by powered prosthetic legs, we were drawn to the high aspirations and attractive personality of CEO Sun, and we would like to support them globally.
I am convinced that we can expect synergies between the business development that combines design, hardware, and software and Final Aim’s capability from the medium- to long-term perspective.

Yasuhide Yokoi, Co-founder and Chief Design Officer of Final Aim, Inc.
I am fascinated and inspired by the challenge that BionicM is solving, its leading-edge technology, and above all, the passion towards the vision.
With our industrial know-how and mindset, Final Aim will extend the utmost cooperation in realizing the vision and business goal to a global scale.

About BionicM
BionicM has been conducting research on innovative technologies since 2015 at the University of Tokyo’s Information Systems Engineering Laboratory (JSK) under the guidance of Professor Inaba and utilizing the world’s most advanced robotics research.
In 2016, we were adopted by the Japan Science and Technology Agency as part of “Program for Creating STart-ups from Advanced Research and Technology” (START), and in 2018, the company was established as a joint-stock company.
With the support of the University of Tokyo, we have established an office at the Entrepreneurship Laboratory of the University of Tokyo, which is an incubation facility, and are advancing research and development with the aim of delivering products to the market.
http://www.bionicm.com/en/top/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Partners: OTSAW, Yasunli, BionicM
Contact E-mail: m-asakura@final-aim.com

Jakarta Indonesia, February. 12, 2020 – Final Aim, Inc. (Final Aim) is proud to announce a business and design partnership with PT. Yasunli Abadi Utama Plastik (Yasunli), one of the largest plastic manufacturers in Indonesia.
Final Aim will support PT. Yasunli Abadi Utama Plastic in launching a new business line in the Indonesian market.
The 1st output by the partnership – the lighting design series – is scheduled to be launched in July 2020 when Yasunli celebrates its 40th year anniversary.

From left, Erwin Jouw, Executive Director of Yasunli and Yasuhide Yokoi, Chief Design Officer of Final Aim

PT. Yasunli Abadi Utama Plastik is one of the largest industrial plastic manufacturers in Indonesia. Established in 1980, Yasunli has 306 units of injection machines that are spread among 6 factories located in Jakarta and are being operated by more than 5,000 employees. Yasunli has served high-quality plastics to multi-national companies such as Astra Honda Motor, Epson, Sharp, Gojek and Grab.

In 2020, Yasunli will celebrate its 40th Anniversary, and in alignment with the theme, Yasunli has decided to partner with Final Aim to challenge new endeavour to the B to C business with a target of lighting and lifestyle category. Final Aim will support Yasunli’s new B to C business line from business strategy, brand and category strategy, product design development, and mass-production.

By combining Indonesian manufacturing technology and craftsmanship with Japanese design touch, the partnership aims to become the leading pioneer in the Indonesian market.

The initial public release and the press conference of the partnership and the new business line concept was held on the 12th of February, 2020, at Ocha & Bella, in Jakarta, Indonesia.

More than 70 media gathered at the press conference

Exclusive interviews

Presentation by Yasuhide Yokoi, Chief Design Officer of Final Aim

The Presentation Slides and Scripts:

“Hello, my name is Yasuhide Yokoi, an industrial designer and a Chief Design Officer of Final Aim from JapanWe are a design partner company of Yasunli. For this last part, I would like to explain about Yasunli’s new business line that will be launched this 2020.
In this presentation, I will be explaining the overview and the concept. The final design and the actual products will be released in the next press conference in July.”

“Firstly, before getting down to the main agenda, I would like to briefly introduce about myself. After the introduction, I would like to explain the overview of the new business line. Then, I will go through the background and aim. After that, I will hand over to Adeline and she will talk about the product concept. Lastly, I would like to mention about the schedule for the upcoming launch.”

“Let me make a quick introduction about myself. Once again, my name is Yasuhide Yokoi, an industrial designer and a Chief Design Officer of Final Aim.The company is located in Tokyo, Japan, and we cooperate with large companies and startups, accelerating ambitious ideas & technologies to great business & design. As an industrial designer, I involve in not just the aesthetics of products but wide areas from business strategy, concept making, hardware development to final mass production.”

“Previously, I have collaborated with numerous clients from global Japanese companies to leading-edge startups, such as Toyota, Honda, Nikon, Olympus, Kokuyo, Dentsu and Hakuhodo. The industry covers a wide range such as mobilities, electrical appliances and stationeries. As my principal, I put emphasis on designing sweet spots between business, technologies and user insights, sculpting them to the maximum of its potential. I am very proud and honoured to be chosen by Yasunli, as a long term design partner company for this new project.”

“Now, I would like to get down to our main agenda – the introduction of Yasunli’s new business line. This new business line activity was established in alignment with the Yasunli’s 40th Anniversary Theme – “Growing Together”. The new business line will make use of Yasunli’s 40 years of industrial and professional experience, as a one-stop plastic production solution, which the company has been increasing, the quality of life of Indonesian people.”

“Specifically, Yasunli will be entering into a new domain – B to C. Yasunli will launch a new series of products into the lighting and lifestyle category. As Adeline will describe later, we will be launching many different types of lighting, with a whole unified story and product design. Furthermore, not just for 2020, but we have the roadmap of expanding this series in the next 3 years. Yasunli will be releasing new products every year, and will become a comprehensive lighting company.”

“Let me explain the background and aim of this new business line. As a corporate vision, Yasunli holds: “Shaping Life Together”. And, not just B to B – which has been and will be the core strength of Yasunli – but also entering into B to C domain and providing high-quality products to all general consumers, will empower the advancement of achieving this corporate vision. We will create one-of-a-kind products by combining Indonesian manufacturing technology and the power of Japanese design.”

“ Let me also explain why we have chosen lighting and lifestyle category for our target.
Formerly, Yasunli had launched lighting products in the past, and it has been the DNA of the company ever since. Also, needless to say, Yasunli possesses deep know-how and experience in the plastic technology that has been evolved and inherited over the long years. The plastic functional property and emotional characteristic have high synergy with the lighting products. By integrating the Japanese design touch, we wanted all people to enjoy and obtain the benefit of Yasunli’s craftsmanship to the maximum in daily life.“

About Yasuhide Yokoi | Chief Design Officer of Final Aim:

Yasuhide Yokoi – “Yasu”, born in Japan, grew up in Australia – is an industrial designer highly oriented to designing sweet spots between business, technologies and user insights, sculpting them to the maximum of its potential.
He possesses deep know-how on creating meaningful user experience by form, colors, materials, finishes, and manufacturing processes. He has collaborated with various types of clients⁠ – from early startups to MNCs – and a wide range of industries such as automotive, digital appliances, furniture and industrial equipments.
MNC clients that have worked with include Toyota, Honda, Nikon, Olympus, Microsoft, Autodesk, Kokuyo, Dentsu and Hakuhodo.
Received multiple design awards: iF, Red Dot, GOOD DESIGN AWARD, etc.

Full portfolio is as below.
https://www.yasuhideyokoi.com/

About Final Aim

Final Aim, Inc. is a firm provides hands-on design & technology.
The company cooperates with startups, labs, and MNCs, accelerating ambitious ideas & technologies to realize great design & business.

Headquarter Location: Tokyo, Japan
Founders: Masafumi Asakura, Yasuhide Yokoi
Founded Date: December 2019
Services: Business Design / Industrial Design / UI & Software Design / Technology Strategy / Financial Strategy / IP Strategy
URL: https://final-aim.com
Contact: Masafumi Asakura (m-asakura@final-aim.com)

Singapore, 27th January 2020 – Final Aim, Inc. – a hands-on design & technology firm – reached to form a business partnership with OTSAW Digital PTE LTD.
Final Aim will provide industrial design service for OTSAW, that will be engineered and launched as to its robotics solutions for security, delivery, and mobility applications, implementing its self-driving and artificial intelligence technologies into OTSAW’s cutting edge machines.
The 1st collaboration project is expected to be launched in 2020.

“We are very excited and it is the greatest honor to become the design and business partner of OTSAW. We hope to accelerate the design and business by maximizing our design experience in the startup industry.”
Masafumi Asakura, Chief Executive Officer of Final Aim

“We are proud to support the industrial design for OTSAW – a technology innovator that builds groundbreaking solutions to improve environments, business processes, and everyday lives. We are looking forward to releasing an impressive and competitive design that would be loved by the Singaporian people.”
Yasuhide Yokoi, Chief Design Officer of Final Aim

About OTSAW
OTSAW Digital PTE LTD was founded to improve business processes, safety, and everyday lives.
With a global team that spreads from Singapore to Silicon Valley, the company builds robotics solutions for security, delivery, and mobility applications, implementing our self-driving and artificial intelligence technologies into OTSAW’s cutting edge machines.
URL: http://www.otsaw.com/

About Final Aim

Final Aim, Inc. is a firm provides hands-on design & technology.
The company cooperates with startups, labs, and MNCs, accelerating ambitious ideas & technologies to realize great design & business.

Headquarter Location: Tokyo, Japan
Founders: Masafumi Asakura, Yasuhide Yokoi
Founded Date: December 2019
Services: Business Design / Industrial Design / UI & Software Design / Technology Strategy / Financial Strategy / IP Strategy
URL: https://final-aim.com
Contact: Masafumi Asakura (m-asakura@final-aim.com)