Introducing our latest case studies on driving the adoption of Web3 technologies for industrial design

New Orleans, US, May 16th, 2022 – Final Aim, Inc. (Delaware, US, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is pleased to announce the company has been invited to speak at a global conference held by Autodesk, Inc. (HQ: San Rafael, California, United States), a global leader in 3D design, engineering and entertainment software.

Conference Overview
Title: Autodesk Accelerate 2022
Date: May 16-18, 2022
Location: New Orleans, LA / Sheraton New Orleans Hotel
URL：https://cvent.autodesk.com/event/512021ec-f029-4c32-abaf-f80316027be4/summary

Final Aim is a startup that drives the adoption of Web3 technologies for industrial design.

Since its foundation in 2019, Final Aim has been supporting many startups and new business development in MNCs such as OTSAW, a Singapore-based robotics startup, Ultimaker, a Netherland-based global leader in the professional 3D printing industry, Autodesk, a global leader in 3D design, engineering and entertainment software, and Sony Design Consulting in Japan.

Furthermore, the company has launched a beta platform, “Final Chain,” the industry-first solution with decentralized and distributed technologies such as blockchain, smart contracts, digital tokens, and IPFS, bringing full ownership and authenticity to designers and manufacturers in design planning, development, and production.

Autodesk Accelerate is an exclusive event for design and manufacturing leaders with featured keynotes, panel discussions, industry networking, and analyst presentations by business experts. Participants can gain industry insights during the event and discover better ways to collaborate, automate, and make smarter decisions faster. Key speakers are invited worldwide, including Steelcase, Airbus, and Seymourpowell.

Final Aim has been invited to introduce its latest case studies on its Web3 platform and the technologies where clients, designers, and manufacturers can build trust, connect and collaborate with complete ownership and vital authenticity.

About The Speaker

Yasuhide Yokoi, Co-Founder & Chief Design Officer
Raised in Australia, he started his industrial designer career at Nikon Corporation.
As an initial founding member, he then joined an additive manufacturing startup, Kabuku Inc. After the startup’s M&A, he co-founded Final Aim, Inc. He has collaborated by design with numerous partners such Toyota, Honda, Sony, Panasonic, Softbank, Microsoft, and Autodesk. Received multiple international design awards such as iF Design Award, Red Dot Design Award, Good Design Award, etc.

About Final Aim
Company Name: Final Aim, Inc.
Location: US, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and web3 technologies
Website: https://final-aim.com
Contact: contact@final-aim.com

Tokyo, Japan, February 1st, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) announced that the company utilized its web3 platform “Final Chain” in productions and sales to substantiate the value of design and products. Specifically, the platform protected the authenticity of the figurine design created by the Final Aim designer and the originality of each product manufactured in serial 3D printing.

Designing with 3D CAD software, sharing final design files via the cloud, serial 3D printing, and distributing products have been the core of the modern industrial design. Designers at Final Aim heavily use these conventional tools and services daily. However, there remain underlying digital risks: reverse-engineering, copying, tampering, counterfeiting, and losing control of the data ownership.

To overcome these inevitable challenges, Final Aim is developing a web3 platform “Final Chain” that integrates decentralized and distributed systems like blockchain, smart contracts, and IPFS technologies.

Read more: “Final Aim Introduces Beta Platform “Final Chain” to Drive Adoption of Web3 Technologies for Design & Manufacturing” – https://final-aim.com/final-chain-beta-launch

With streamlined user experience and intuitive interface, designers and manufacturers can collaborate. It targets not just design files but also intellectual property and legal contracts to build trust and authenticity

To celebrate “Year of the Tiger” – 2022’s oriental zodiac animal symbol – a designer at Final Aim created an original figurine and used the Final Chain platform in design management, productions and selling to customers.
Through the comprehensive web3 platform, original master design files are stored and shared by IPFS technology. And every 3D printed design file has been certified by blockchain record to prove its originality and integrity. Furthermore, this certificate record is 3D printed physically on every model.
As a result, this becomes the proof of authenticity and uniqueness, allowing the designer to create and share without the worries of underlying risks and fulfilling the buyer’s desire for possession.

With the progress of the Final Chain platform, the company will be strengthening and expanding partnerships to co-create and realize web3 in the design and manufacturing industry.

The current platform is by private invite only; users interested in beta user participation, please contact at: contact@final-aim.com

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and web3 technologies
Website: https://final-aim.com
Contact: contact@final-aim.com

Presenting our innovative process of design & prototyping by Autodesk’s 3D design software and Ultimaker’s 3D printer, and the final design ownership & authenticity is managed by our web3 beta platform, Final Chain.

Frankfurt, Germany, November 18th, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) today announced the company has collaborated with Autodesk, Inc. (HQ: San Rafael, California, United States), a global leader in 3D design, engineering and entertainment software, at “Formnext 2021” – the world’s largest exhibition for additive manufacturing in Frankfurt, Germany.

Location: Messe Frankfurt, Frankfurt am Main, Germany
Date: November 16 – 19, 2021
Booth: Hall 12.0, C22 – Autodesk booth

The designers at Final Aim use Autodesk Fusion 360 and 3D printers in everyday projects such as mobilities, robots, and consumer products. All through the process from concept to production, it helps project teams to enable rapid design iterations and quickly visualize and formalize appealing industrial designs.
At the Autodesk booth, visitors will be able to see the innovative process of the initial design and prototyping phase in one of our latest projects – an autonomous delivery robot in Singapore.

For reference, from the prototyping aspect, the process can also be read online in the Customer Success Story by Ultimaker, a Netherland-based global leader in the professional 3D printing industry:
https://ultimaker.com/learn/yasuhide-yokoi-and-final-aim-inc

Innovative design process of an autonomous delivery robot by Autodesk Fusion 360 and Ultimaker S3 has caught great attention

Ownership & authenticity of essential project files such as 3D design data are managed by “Final Chain” – Beta platform by Final Aim to drive adoption of web3 technologies for design & manufacturing.

Our beta platform Final Chain aims to drive the adoption of web3 technologies for designers and manufacturers who need decentralized and distributed systems like blockchain, smart contracts, and IPFS technologies to achieve full ownership and authenticity of designs and manufactured products.

The 3D design data of the 3D printed models displayed at the Autodesk booth are all managed on this beta platform. Thanks to decentralized and distributed features, the designer can achieve and maintain product design ownership and authenticity in a more resilient, efficient, and secure way.

Read the full story of the beta platform here:
https://final-aim.com/final-chain-beta-launch

Streamlined user experience such as IPFS file management,
3D previews and blockchain certification

The beta platform launch is by private invite only; users interested in beta user participation, please contact at: contact@final-aim.com

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Tokyo, Japan, September 30th, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is pleased to announce the company’s Co-Founder and Chief Design Officer Yasuhide Yokoi was featured in the 40th Anniversary Special Issue of the Design Magazine AXIS.

Design Magazine AXIS was first published in 1981, and its contents have been distinguished from general magazines with unique and high-quality content. Since its first publication, the magazines have been highly favored by designers worldwide involved in business, service, and product development, as well as highly influential figures and opinion leaders.

In the 40th Anniversary Special Issue, Final Aim Chief Design Officer (CDO) Yasuhide Yokoi was featured to give out perspectives for designers of the future.

Design Magazine AXIS:
https://www.axisinc.co.jp/english/service/society#design-magazine

40th Anniversary Special Issue:
https://amzn.to/3Duu12T

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Kumamoto & Tokyo, Japan, August 20th, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is pleased to announce the company’s Co-Founder and Chief Design Officer Yasuhide Yokoi has been appointed as a mentor at a startup acceleration program by Kumamoto City – “HIGO CANVAS.”

Program Website:
https://higo-canvas.com/

“HIGO CANVAS” is an acceleration program by Kumamoto City, that aims to discover, mentor, and promote future entrepreneurs that would create new industries.
The program also focuses on community development that supports entrepreneurship and new business creation.
By putting emphasis on entrepreneurs and startup companies as a community, and bringing in supporters and mentors from both in and outside Kumamoto City, the activity ultimately aims to build an environment where new industries continuously evolve.
The acceleration program will organize supports and events that align with the City’s cultural context, such as “Creative” and “Leading-edge Technology.”

Final Aim is a startup with a mission in creating new businesses in a global market through our zero-to-one support with innovative design and technology. Our efforts have been seen in those great collaborations, for example with Sony, OTSAW, a Singapore-based robotics startup, and Tier VI, a leading autonomous mobility startup.

Inspired by the ambition of Kumamoto City and the accelerator program “HIGO CANVAS,” Final Aim joined forces to provide our knowledge and know-how in startup development. With our support and mentor, we will push forward the entrepreneurship, innovation, and industry creation from Kumamoto City local to global.

About Kumamoto City Acceleration Program “HIGO CANVAS”
Host: Kumamoto City (Economic Tourist Bureau, Industrial Part, Industry Promotion Section, New Industry Support Room)
Supporters: Kumamoto Shintoshin Plaza / Kumamotonichinichi Shimbun
Operations: Deloitte Touche Tohmatsu LLC
Website: https://higo-canvas.com/
Contact: higo.canvas@gmail.com

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Tokyo, Japan, August 19th, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is proud to launch a new collaborative project “RePLAMO.”
In collaboration with Specified Nonprofit Corporation, Green Bird (Shibuya-ku, Tokyo, Representative Director: Keisuke Fukuda), an organization that has been organizing cleanup activities all over Japan and worldwide, we are revealing a new project and its first design: a brand new model kit made from collected plastic waste.
Alongside the launch, Green Bird is now inviting participants to new beach cleanup events combined with the experience of making this memorable model kit from collected plastic waste.

A special website is now available for details and purchase:
https://replamo.jp

In recent years, the awareness of environmental measures is becoming higher from global policies like ESG criteria to local activities such as banning plastic straws and extra charging on shopping bags. However, the improvement of the global environment and ecosystem is yet limited.
Since its establishment, Green Bird has been challenging the issue of plastic waste for more than 19 years by collecting litter from cities, rivers, and oceans. To further push forward its vision of “Creating the opportunity for kids who will build a future to think about plastic waste in a positive and fun way,” Green Bird stood up to launch a new project “RePLAMO,” in collaboration with supporting organizations and members.

Green Bird website:
https://www.greenbird.jp/

Final Aim is a startup with a mission in creating new businesses in a global market through our zero-to-one support with innovative design and technology. Our efforts have been seen in those great collaborations, for example with Sony, OTSAW, a Singapore-based robotics startup, and Tier VI, a leading autonomous mobility startup.

Inspired by Green Bird’s strong ambition towards the new environmental and sustainable challenge, Final Aim joined forces to provide our industrial design support and turned project ideas into reality – a plastic model kit made from collected plastic waste.

Downloadable image materials for press and media:
URL: https://bit.ly/3hBEmkM
PASS: RePLAMO

“RePLAMO” Product Description

The first model kit is “Sea Turtle.”
Currently, plastic waste is causing harm and death to sea turtles. It is being said that 8 million tons of plastic are dumped into the ocean, and approximately 50% of the sea turtles are mistakenly eating plastic for food.
The product color comes in three themes: green, blue, and random. Since the material is made from collected waste, every turtle is unique as no single texture and pattern are the same as others.
Part of the sales will be donated to the Green Bird activity.

How “RePLAMO” is Made – Innovative and Sustainable Process

The material of “RePLAMO” is waste plastic collected through litter collection activity in cities and beaches. The model is carefully crafted and manufactured through litter washing, milling, molding, and post-processing.

Project Background

Specified Nonprofit Corporation, Green Bird
Representative Director: Keisuke Fukuda

Green Bird has been organizing activities under the concept, “A clean town makes for a good society.” The circle of activities has widened to 80 locations in Japan and worldwide, and the total participants per year are now up to 30,000 members. In terms of specific ocean environmental issues, Green Bird has been holding many family events, and further launched a new project this March – “RETTER” that transforms waste into attractive products such as coasters.
Aligned with this context, together with the project members below, we launched “RePLAMO” to create simple and enjoyable experience opportunities for kids to think about environmental issues.

Project Members

“RePLAMO” is a project that produces new value by combining environmental protection with creativity. Green Bird partnered with RABBIT (Setagaya-ku, Tokyo, CEO Fusanari Masuda), CHERRY (Minato-ku, Tokyo, CEO Akinori Suzuki), and Final Aim (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) to start off the project.

With the concept of “A clean town makes for a good society,” a specified nonprofit corporation that organizes cleanup activities. It was established in Harajuku Omotesando and has spread across the nation and worldwide.
https://www.greenbird.jp/

Focusing on art direction as the key area, the company realizes essential and timeless branding and communication design by production and framework design.
https://rabbitinc.info/

Grow connections, not just expressions. The company realizes optimal connections between brands and the world through ideas from borderless thinking and frameworks.
https://chrry.jp/

A startup with a mission in creating new businesses in a global market through its zero-to-one support with innovative industrial design and technology.
https://final-aim.com/

Supporter

Project RePLAMO is open to welcome new supporters and sponsors. For more information on the product and project, please contact below.
replamo@greenbird.jp

Contact Information
Specified Nonprofit Corporation, Green Bird
Tel: +81-3-5469-5318
Mail: replamo@greenbird.jp

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Tokyo, Japan, July 1st, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) and Sony Design Consulting Inc. (Minato-ku, Tokyo, CEO Yutaka Hasegawa) today announced the launch of “hdw4 (How Design Works For)” to publish and promote joint research for creative and design support for startups.

In recent years, there has been strong growth in startups worldwide and it is becoming more critical for startups today to design, develop and manage with a comprehensive approach. However, there remains a gap in startup business management and its design development caused by missing consolidated understanding or knowledge in every phase from theory to practice.

Having this as a challenge we share, since November 24th, 2020, Sony Design Consulting and Final Aim have formed joint research to explore creative and design development methodology and practices that ensure rapid growth of startups business and equity financing.

News Release: Final Aim and Sony Design Consulting Partner to Conduct Joint Research

We proudly announce the launch of “hdw4 (How Design Works For)” to publish and promote joint research for creative and design support for startups.

To share proper design understanding and fill any lacking in their current awareness of design for startups, we will be publishing our latest research insight on theories and practices on a regular basis. We commit ourselves to being a valuable resource for entrepreneurs, business owners, investors who support startup finance, and designers who engage in product or service design development.

Through this joint research and “hdw4”, the partnership aims to promote aggressive investment to design, and contribute to a resilient and sustainable ecosystem for startups.

“hdw4” Website URL
https://www.hdw4.com

Major Research and Publication Agenda
1. Explore and clarify the impact and effectiveness of design development in startups.
2. Propose effective design approaches and practices for startup growth.
3. Establish an industrial standard of contracts and fees optimal to design in startups.

“hdw4” Logo

“hdw4” Website

About Sony Design Consulting
Company Name: Sony Design Consulting Inc.
Location: Minato-ku, Tokyo, Japan
Director: Representative Chief Executive Officer, Yutaka Hasegawa
Business Description: Design consulting / Design management / Design service / Other related services
Website: https://www.sonydesignconsulting.com/

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

June 24th, 2021 – Final Aim, Inc. is proud to announce that our design development story that applies 3D printing technology has been presented in a customer success story of Ultimaker BV (https://ultimaker.com/), a global leader in the professional 3D printing industry.

In collaboration with a Singaporean robotics startup, OTSAW Digital PTE LTD, Singapore’s first-ever autonomous delivery robot Camello was launched (https://final-aim.com/making-of-design-with-otsaw).
Yasuhide “Yasu” Yokoi, co-founder and Chief Design Officer of Final Aim, utilized the Ultimaker S3 to enable rapid design iterations during the prototyping phase.

[News Release]
https://press.ultimaker.com/last-mile-autonomous-delivery-robot-developed-with-ultimaker-s3/

[Customer Success Story]
https://ultimaker.com/learn/yasuhide-yokoi-and-final-aim-inc

Ultimaker Customer Success Story website

OSTAW Camello, an autonomous package delivery robot, designed by Final Aim

Rapid visualization and verification using hand-drawn sketches and 3D CAD

3D printed iterations of the robot, ready to be tested and compared

Finished 3D printed prototype in the Ultimaker S3

About Ultimaker
Established in 2011, Ultimaker is on a mission to accelerate the world’s transformation to flexible, empowering and sustainable solutions. 380 employees deliver a platform that enables customers to take full advantage of the unique Ultimaker Ecosystem that offers the largest diversity of 3D printing products and services in the industry. Ultimaker provides a seamless integration of hardware, software and materials that simply works.
URL: https://ultimaker.com/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Contact E-mail: contact@final-aim.com

Tokyo, Japan, March 30th, 2021 – As a leading technology company to support zero-one business creation, Final Aim Inc., (Bunkyo-ku, Tokyo, CEO Masafumi Asakura and CDO Yasuhide Yokoi), proudly announce our new partnership with ORLIB Limited. (Bunkyo-ku, Tokyo, CEO Masaharu Satoh), who specializes in new type of high-energy battery development and its practical applications. Final Aim will support their business development and design creation to realize their aim for sustainable and prosperous society.

Final Aim is a startup with a mission in creating new businesses in a global market by our zero-to-one support with technology and design. Our efforts have been seen in those great collaborations with Sony Design Consulting Inc., for creative design support for startups, OTSAW Digital Pte Ltd., Singapore-based robotics startup, PT. Yasunli Abadi Utama Plastik., one of the largest plastic manufacturers in Indonesia, BionicM Inc., Tokyo-based powered prostheses maker, and Tier VI Inc., a leading software startup in autonomous driving. Our aim had been consistent to zero-to-one support in development and management of business and design creation in all projects.

ORLIB is a startup listed in Program for Creating Start-ups from Advanced Research and Technology (START) of Japan Science and Technology Agency (JST). ORLIB develops high-energy, safe, and low-cost new-generation secondary batteries utilizing multi-electron reactions. This new type of battery is expected to be applied to a wide range of industry such as space aeronautics for drones and HAPS (unmanned radio stations in high-altitude), and mobility for robotics and EV. On October 31, 2020, ORLIB was adopted to 2020 NEDO Entrepreneurs Program (NEP) of New Energy and Industrial Technology Development Organization (NEDO).

ORLIB had a challenge, apart from its core technology, in its business management and design creation as it started commercializing their high-quality battery technology developed in a university lab. Final Aim is pleased to have come to this partnership with ORLIB to provide our hands-on support in business management and design creation for their business development.

Startup support of Final Aim to ORLIB
1. Startup business management support (financial advice, business planning, business development, organization designing and etc.)
2. Design creation support (corporate design, business and industrial design with related manufacturing support and etc.)

[A comment from Masaharu Satoh, CEO, ORLIB Limited.]
I believe the dream that most researchers and engineers share is to generate creative solutions in social involvement which direct people’s lives to better and more human state of being. Our developing high-energy batteries have a direct impact on our everyday lives and society. While we struggle with various issues to solve to polish our technology, we need to care about our business management and design creation thinking of the large theme that our technology has in the society. We realized this important point in the conversation with Final Aim. We believe this crossover collaboration will create a solution, something unique and exciting. We look forward to seeing it.

[A comment from Masafumi Asakura, Co-founder and CEO, Final Aim Inc.]
It is truly an honour to have partnership with ORLIB Limited., who marks the top runner in next-gen battery developers. Their technology takes an important role in many industrial categories starting with drones. As Final Aim is to support zero-to-one of startup businesses, I believe this partnership will also lead us to take a great step into a global application of our project.

[A comment from Yasuhide Yokoi, Co-founder and CDO, Final Aim Inc.]
I see their new type of battery has great advantage not only in its innovative technology but also in its wide range of applicability that will change existing hardware design completely in various industrial categories starting from autonomous mobilities and aerospace industries. The technology and vision of Mr. Satoh inspired us and we share the passion. I am thrilled to support ORLIB’s business growth and to create new industry together with the power of design.

Collaboration Project #1 – Corporate Design in Startup Foundation Phase

Final Aim supported total corporate design of ORLIB Limited. This is our partnership collaboration project #1 in their foundation phase. The design concept integrates ORLIB’s clarified vision and unique value, that is best suited for a next-gen battery startup from the university lab. The visual design and system are structured to enhance the corporate value by unified branding, essential in the startup foundation phase.

Design of Corporate Logo

Infused in battery package design of the core technology of ORLIB

Web design and business cards were newly designed and launched in the project

ORLIB is a startup venture founded in May 2020 in a university program, and manufactures high-energy battery with double amount of energy to existing ones. With its high-energy battery quality and its basic characteristics proven in the market, ORLIB now challenges wider range of applications as well as further product development and quantity production.

Company Name: ORLIB Limited.
Location: 7-3-1 Hongo Bunkyo-ku, Tokyo, Tokyo University Entrepreneur Lab ( South Research Building )
Executive Officer: CEO Masaharu Satoh
Business Description: Developing and manufacturing high-energy secondary battery to support sustainable and better society.
URL： https://www.orlib.jp

About Final Aim, Inc.

Final Aim has started with ambition to support zero-to-one with design and technology and to create the world where anyone can start a business regardless of nationality, academic background, age, and gender. Its projects had been expanded from Japan to Singapore, Indonesia and to Rwanda. A partnership with a Singapore-based startup in robotics, OTSAW Digital Pte Ltd., a collaboration with Tier IV Inc., and a joint-research with Sony Design Consulting Inc. are our great milestones. Final Aim continues its challenge for upcoming startups and new business development divisions in large corporations to support their zero-to-one steps from both service and product specialty.

Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Contact: contact@final-aim.com

Singapore, March 24th, 2021 – Final Aim is proud to announce that our design supporting startup OTSAW has officially launched Singapore’s first-ever autonomous last-mile delivery robot in use, “Camello.” In collaboration with large industrial businesses such as NTUC FairPrice and DHL, the robot will be in service in Singapore to provide on-demand parcel and grocery delivery. On 11th February 2021, grand launch event was held, in grace by Pasir Ris – Punggol GRC MP Yeo Wan Ling and Dr Janil Puthucheary, Senior Minister of State, Ministry of Communications and Information, Ministry of Health Government Whip, and vice-chairman of Pasir Ris-Punggol Town.

The robot design provided by Final Aim to OTSAW challenges inefficiency issues that Singapore faces in the last-mile of the logistic chain, which accounts for a large proportion of shipment cost and complexity of operations. With many design features such as compact dimensions that are perfectly optimized to the Singapore urban environment, easy-to-use cargo space, and user-friendly interface & sleek styling, the robot is expected to build an ecosystem that provides a new delivery chain to improve customer experience and help businesses gain better efficiency and profitability over time.

Images from OTSAW (Link)

Behind The Scenes: Design Development Story

As part of the business partnership, Final Aim has supported its design from the ground up, starting from project and product definition, concept making, design creation, development to the final manufacturing.

Upon a series of discussions of project and product definitions, the actual product design development kicked off parallelly. With high expectations from the Singaporean government, large industrial stakeholders, and citizens, the team of Final Aim and OTSAW tackled challenges to make Singapore’s first-ever autonomous delivery robot a social everyday reality.
To realize a harmonious presence and seamless user experience, all kinds of possibilities were visualized and discussed from basic dimensions, component layout, functional features, and impressive look and feel.

Rapid visualization and verification using hand-drawn sketches and 3D CG renderings

Intensive discussions between Final Aim and OTSAW team

Between Final Aim, OTSAW, and the manufacturing partner, the robot “Camello” was finalized and became a reality through quick and pragmatic development, utilizing various design and prototyping tools like online collaborative 3D CAD software to rapid 3D printing.

Grand launch event with the Government officials and key industry leaders

About OTSAW Digital PTE LTD
OTSAW Digital PTE LTD was founded to improve business processes, safety, and everyday lives.
With a global team that spreads from Singapore to Silicon Valley, the company builds robotics solutions for security, delivery, and mobility applications, implementing our self-driving and artificial intelligence technologies into OTSAW’s cutting edge machines.
URL: http://www.otsaw.com/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Contact E-mail: contact@final-aim.com