Introducing our latest case studies on driving the adoption of Web3 technologies for industrial design

New Orleans, US, May 16th, 2022 – Final Aim, Inc. (Delaware, US, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is pleased to announce the company has been invited to speak at a global conference held by Autodesk, Inc. (HQ: San Rafael, California, United States), a global leader in 3D design, engineering and entertainment software.

Conference Overview
Title: Autodesk Accelerate 2022
Date: May 16-18, 2022
Location: New Orleans, LA / Sheraton New Orleans Hotel
URL：https://cvent.autodesk.com/event/512021ec-f029-4c32-abaf-f80316027be4/summary

Final Aim is a startup that drives the adoption of Web3 technologies for industrial design.

Since its foundation in 2019, Final Aim has been supporting many startups and new business development in MNCs such as OTSAW, a Singapore-based robotics startup, Ultimaker, a Netherland-based global leader in the professional 3D printing industry, Autodesk, a global leader in 3D design, engineering and entertainment software, and Sony Design Consulting in Japan.

Furthermore, the company has launched a beta platform, “Final Chain,” the industry-first solution with decentralized and distributed technologies such as blockchain, smart contracts, digital tokens, and IPFS, bringing full ownership and authenticity to designers and manufacturers in design planning, development, and production.

Autodesk Accelerate is an exclusive event for design and manufacturing leaders with featured keynotes, panel discussions, industry networking, and analyst presentations by business experts. Participants can gain industry insights during the event and discover better ways to collaborate, automate, and make smarter decisions faster. Key speakers are invited worldwide, including Steelcase, Airbus, and Seymourpowell.

Final Aim has been invited to introduce its latest case studies on its Web3 platform and the technologies where clients, designers, and manufacturers can build trust, connect and collaborate with complete ownership and vital authenticity.

About The Speaker

Yasuhide Yokoi, Co-Founder & Chief Design Officer
Raised in Australia, he started his industrial designer career at Nikon Corporation.
As an initial founding member, he then joined an additive manufacturing startup, Kabuku Inc. After the startup’s M&A, he co-founded Final Aim, Inc. He has collaborated by design with numerous partners such Toyota, Honda, Sony, Panasonic, Softbank, Microsoft, and Autodesk. Received multiple international design awards such as iF Design Award, Red Dot Design Award, Good Design Award, etc.

About Final Aim
Company Name: Final Aim, Inc.
Location: US, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and web3 technologies
Website: https://final-aim.com
Contact: contact@final-aim.com

Presenting our innovative process of design & prototyping by Autodesk’s 3D design software and Ultimaker’s 3D printer, and the final design ownership & authenticity is managed by our web3 beta platform, Final Chain.

Frankfurt, Germany, November 18th, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) today announced the company has collaborated with Autodesk, Inc. (HQ: San Rafael, California, United States), a global leader in 3D design, engineering and entertainment software, at “Formnext 2021” – the world’s largest exhibition for additive manufacturing in Frankfurt, Germany.

Location: Messe Frankfurt, Frankfurt am Main, Germany
Date: November 16 – 19, 2021
Booth: Hall 12.0, C22 – Autodesk booth

The designers at Final Aim use Autodesk Fusion 360 and 3D printers in everyday projects such as mobilities, robots, and consumer products. All through the process from concept to production, it helps project teams to enable rapid design iterations and quickly visualize and formalize appealing industrial designs.
At the Autodesk booth, visitors will be able to see the innovative process of the initial design and prototyping phase in one of our latest projects – an autonomous delivery robot in Singapore.

For reference, from the prototyping aspect, the process can also be read online in the Customer Success Story by Ultimaker, a Netherland-based global leader in the professional 3D printing industry:
https://ultimaker.com/learn/yasuhide-yokoi-and-final-aim-inc

Innovative design process of an autonomous delivery robot by Autodesk Fusion 360 and Ultimaker S3 has caught great attention

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Ownership & authenticity of essential project files such as 3D design data are managed by “Final Chain” – Beta platform by Final Aim to drive adoption of web3 technologies for design & manufacturing.

Our beta platform Final Chain aims to drive the adoption of web3 technologies for designers and manufacturers who need decentralized and distributed systems like blockchain, smart contracts, and IPFS technologies to achieve full ownership and authenticity of designs and manufactured products.

The 3D design data of the 3D printed models displayed at the Autodesk booth are all managed on this beta platform. Thanks to decentralized and distributed features, the designer can achieve and maintain product design ownership and authenticity in a more resilient, efficient, and secure way.

Read the full story of the beta platform here:
https://final-aim.com/final-chain-beta-launch

Streamlined user experience such as IPFS file management,
3D previews and blockchain certification

The beta platform launch is by private invite only; users interested in beta user participation, please contact at: contact@final-aim.com

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

The industry-first solution with decentralized and distributed technologies; bringing full ownership and authenticity to designers and manufacturers in design planning, development, and production.

November 12th, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) today announced the launch of a private beta platform, “Final Chain.” The platform aims to drive the adoption of web3 technologies for designers and manufacturers who need decentralized and distributed systems like blockchain, smart contracts, and IPFS technologies to achieve full ownership and authenticity of designs and manufactured products.

Final Chain platform helps users be more accessible to emerging web3 technologies, with industry-first features like comprehensive project management system, immutable blockchain certification, Interplanetary File System (IPFS), collaborative audit network, and instant sharing of authenticity proven.

With streamlined user experience and intuitive interface, designers and manufacturers can collaboratively manage projects from the upstream to the downstream processes. It targets not just design files and manufacturing data but also intellectual property and legal contracts.

As a result, users can benefit from a faster, scalable, and resilient way to add value and trust to their designs and products. Ultimately, the platform will be an advantage beyond designers and manufacturers, such as related stakeholders: investors, business owners, and partners.

Since the foundation, Final Aim has been supporting many startups and new business development in MNCs. Our efforts have been seen in those great collaborations, for example with OTSAW, a Singapore-based robotics startup, Yasunli, one of Indonesia’s largest plastic manufacturers, Ultimaker, a Netherland-based global leader in the professional 3D printing industry, and Sony Design Consulting in Japan.

In the course of our daily support, we face many industrial challenges and critical user insights where web 2.0 technologies cannot fulfill and often contradict.

“We’ve designed the Final Chain beta platform to push forward the upcoming web3 era and further transform the existing design and manufacturing workflows,” said Masafumi Asakura, Co-Founder & Chief Executive Officer at Final Aim.
“The platform gives users the ability to develop and manage designs with much more integrity from concept through to production and launch. Adopting decentralized and distributed features will strongly support designers and manufacturers to achieve and maintain their products’ authenticity in a more resilient, efficient and secure way,” said Yasuhide Yokoi, Co-Founder & Chief Design Officer at Final Aim.

Final Aim has already filed three patent applications related to blockchain, smart contract and machine learning technologies applying IP management, valuation and scoring management, and digital manufacturing supply chain.

The evolution of web3 also impacts design & manufacturing

“Final Chain” private beta platform delivers the following features:
– An intuitive filing system that manages designs, contracts, IP evidence and manufacturing data comprehensively throughout the process. It is compatible with multiple file types, including 3D design data.
– Total hassle-free UX/UI design on submission and managing blockchain certification with our developed smart contract.
– Instantly share the blockchain certification and IPFS data across project collaborators, manufacturers, and other stakeholders, by original URL quick generation system.
– Flexible API blockchain connection & customizable blockchain records, through our original backend system.

The beta platform launch is by private invite only; users interested in beta user participation, please contact at: contact@final-aim.com

Final Aim future business development

With the progress of the Final Chain beta platform, the company will be strengthening its resources and formation, especially engineers. Furthermore, the company will expand partnerships to co-create and realize web3 in the design and manufacturing industry.

The main focuses are:
– Accelerate joint studies and PoCs utilizing decentralized and distributed networks and systems with creators, designers, enterprises, and manufacturers globally.
– Form further Final Chain platform partnerships with startups, new business development in MNCs, academic laboratories, design, and legal firms. Target regions are not only in Singapore and Indonesia but also in the US and Europe.

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Singapore, March 24th, 2021 – Final Aim is proud to announce that our design supporting startup OTSAW has officially launched Singapore’s first-ever autonomous last-mile delivery robot in use, “Camello.” In collaboration with large industrial businesses such as NTUC FairPrice and DHL, the robot will be in service in Singapore to provide on-demand parcel and grocery delivery. On 11th February 2021, grand launch event was held, in grace by Pasir Ris – Punggol GRC MP Yeo Wan Ling and Dr Janil Puthucheary, Senior Minister of State, Ministry of Communications and Information, Ministry of Health Government Whip, and vice-chairman of Pasir Ris-Punggol Town.

The robot design provided by Final Aim to OTSAW challenges inefficiency issues that Singapore faces in the last-mile of the logistic chain, which accounts for a large proportion of shipment cost and complexity of operations. With many design features such as compact dimensions that are perfectly optimized to the Singapore urban environment, easy-to-use cargo space, and user-friendly interface & sleek styling, the robot is expected to build an ecosystem that provides a new delivery chain to improve customer experience and help businesses gain better efficiency and profitability over time.

Images from OTSAW (Link)

Behind The Scenes: Design Development Story

As part of the business partnership, Final Aim has supported its design from the ground up, starting from project and product definition, concept making, design creation, development to the final manufacturing.

Upon a series of discussions of project and product definitions, the actual product design development kicked off parallelly. With high expectations from the Singaporean government, large industrial stakeholders, and citizens, the team of Final Aim and OTSAW tackled challenges to make Singapore’s first-ever autonomous delivery robot a social everyday reality.
To realize a harmonious presence and seamless user experience, all kinds of possibilities were visualized and discussed from basic dimensions, component layout, functional features, and impressive look and feel.

Rapid visualization and verification using hand-drawn sketches and 3D CG renderings

Intensive discussions between Final Aim and OTSAW team

Between Final Aim, OTSAW, and the manufacturing partner, the robot “Camello” was finalized and became a reality through quick and pragmatic development, utilizing various design and prototyping tools like online collaborative 3D CAD software to rapid 3D printing.

Grand launch event with the Government officials and key industry leaders

About OTSAW Digital PTE LTD
OTSAW Digital PTE LTD was founded to improve business processes, safety, and everyday lives.
With a global team that spreads from Singapore to Silicon Valley, the company builds robotics solutions for security, delivery, and mobility applications, implementing our self-driving and artificial intelligence technologies into OTSAW’s cutting edge machines.
URL: http://www.otsaw.com/

About Final Aim, Inc.
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Contact E-mail: contact@final-aim.com

Tokyo Japan, March 19, 2020 – Final Aim, Inc. (Final Aim) filed a patent (No. 2020-34812) for intellectual property (IP) management system on March 2, 2020.

With this smart contract management system by blockchain technology, Final Aim enables accurate IP and design patent management in startups, for example, where minimizing corporate value assessment in the due diligence process is imperative.

Final Aim’s vision is “Supporting all innovators that challenge Zero-to-One and create new industries”.
The company has been focused on developing its service and product to create the world where all challenges are encouraged.

To further enhance the company activities, Final Aim filed a patent for the IP management system as its very first patent application.

Compared with large corporations, not many startups own internal IP departments. However, IP management is highly demanded at venturing business not only in IPO and M&A but also in fundraising.

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What is Intellectual Property?

Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The most well-known types are copyrights, patents, trademarks, and trade secrets.
The main purpose of intellectual property law is to encourage the creation of a wide variety of intellectual goods. To achieve this, the law gives people and businesses property rights to the information and intellectual goods they create, usually for a limited period of time. This gives economic incentive for their creation because it allows people to profit from the information and intellectual goods they create. These economic incentives are expected to stimulate innovation and contribute to the technological progress of countries, which depends on the extent of protection granted to innovators.
– Wikipedia (link)

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However, securing resources in corporate management is hard at agile startup environment.
Although the global numbers of patent application are growing, it is often the case that not many startups file patents in the course of their business activities.
Having an internal IP department and an assigned patent attorney should be ideal for startups, but these resources weigh heavy at initial phase.

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– World Intellectual Property Indicators 2019 by World Intellectual Property Organization (WIPO) (link)

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Furthermore, a design patent and its importance in the business strategy is often overlooked among the startup founders.

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What is Design Patent?

A design patent is a form of legal protection granted to the ornamental design of a functional item. Design patents are a type of industrial design right. Ornamental designs of jewelry, furniture, beverage containers, and computer icons are examples of objects that are covered by design patents.
– Wikipedia (link)

– World Intellectual Property Indicators 2019 by World Intellectual Property Organization (WIPO) (link)

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To solve this and related major issues, Final Aim developed design patent management system applying blockchain technology and filed a patent for IP.
This smart contract system enables to minimize corporate value assessment in due diligence process.

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What is Smart Contract?

A smart contract is a computer protocol intended to digitally facilitate, verify, or enforce the negotiation or performance of a contract. Smart contracts allow the performance of credible transactions without third parties. These transactions are trackable and irreversible.
Proponents of smart contracts claim that many kinds of contractual clauses may be made partially or fully self-executing, self-enforcing, or both. The aim of smart contracts is to provide security that is superior to traditional contract law and to reduce other transaction costs associated with contracting. Various cryptocurrencies have implemented types of smart contracts.
– Wikipedia (link)

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A smart contract is part of blockchain technology that is now being widely tested in POC (Proof of Concept) projects, especially in managing contracts and documents.
There is plenty of room for improvement in blockchain technology, however, the business value-add of blockchain is forecasted to grow more than $176 billion by 2025, and then it will exceed $3.1 trillion by 2030. (Gartner Research: link)

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What is Blockchain?

A blockchain, originally block chain, is a growing list of records, called blocks, that are linked using cryptography. Each block contains a cryptographic hash of the previous block, a timestamp, and transaction data.
By design, a blockchain is resistant to modification of the data. It is “an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way”. For use as a distributed ledger, a blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for inter-node communication and validating new blocks. Once recorded, the data in any given block cannot be altered retroactively without alteration of all subsequent blocks, which requires consensus of the network majority.
– Wikipedia (link)

– Survey on Blockchain Technologies and Related Services by the Japanese Ministry of Economy, Trade, and Industry (link)

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As filing the patent, Final Aim will be accelerating the product development, business development, and hiring, and enhancing on achieving our corporate vision of “Supporting all innovators that challenge Zero-to-One and create new industries”.

About Final Aim

Final Aim, Inc. is a firm provides hands-on design & technology.
The company cooperates with startups, labs, and MNCs, accelerating ambitious ideas & technologies to realize great design & business.

Headquarter Location: Tokyo, Japan
Founders: Masafumi Asakura, Yasuhide Yokoi
Founded Date: December 2019
Services: Business Design / Industrial Design / UI & Software Design / Technology Strategy / Financial Strategy / IP Strategy
URL: https://final-aim.com
Contact: Masafumi Asakura (m-asakura@final-aim.com)