Final Aim and Sony Design Consulting Starts Proof-of-Concept for IC Card-Type Hardware Wallet in the Web3 Field – Tokyo, Japan

2022.08.17

Tokyo, Japan, August 17th, 2022 – Final Aim, Inc. (Delaware, US, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) and Sony Design Consulting Inc. (Minato-ku, Tokyo, CEO Yutaka Hasegawa) today announced that they had started proof-of-concept for Sony’s contactless IC card-type hardware wallet in the Web3 field.

In recent years, Web3 technology has emerged globally, referred to as the next generation of the decentralized Internet. This megatrend created new industries and use cases such as DeFi and GameFi, and the application has even expanded to the Metaverse.
On the other hand, application to traditional industries has yet to be seen, and we consider there are unexplored areas like design and manufacturing.

Since its foundation in 2019, Final Aim, Inc. has been conducting research and development on blockchain technology with the mission to drive the adoption of Web3 technologies to not just people in finance with high IT literacy but also to the mass, regardless of their nationality, race, gender, and generation.
Furthermore, the company has launched a Web3 beta platform, “Final Chain,” and applied for three patents internationally.

Sony Computer Science Laboratories, Inc. has been developing hardware wallet technology not just for payment but for all kinds of use cases which the technology includes mutual authentication/encrypted communication by applying Sony’s expertise in contactless IC card technology cultivated over many years.
In addition, this hardware wallet can securely generate and store a private key with a highly reliable tamper-proof module within the IC card. (Press release in 2018, patent application in 2019)

Since November 2020, Final Aim and Sony Design Consulting have formed joint research to explore design methodology and practices that ensure the rapid growth of startups’ business and equity financing.
To further expand our partnership scope and strengthen our joint forces, we have started the proof-of-concept in the Web3 field for the IC card-type hardware wallet with tokens issued by Final Aim.

Overview of the Partnership
In this proof-of-concept partnership, we will research and analyze the application of tokens by the IC card-type hardware wallet and the potential development of tokens and protocols in the design field.

1. Test token issuance by Final Aim and the application of the hardware wallet by Web3 technology.
2. Verify potential development of protocols by Web3 technology that utilizes the IC card-type hardware wallet in industrial design and digital manufacturing domains.
3. Explore blockchain technology with the hardware wallet application in other areas such as the Metaverse.

Role of Sony Design Consulting
Sony Design Consulting will provide the IC card-type hardware wallet, supporting design, and blockchain technology to conduct the proof of concept with the perspective of applications in a secure environment.

Role of Final Aim
Final Aim will provide its Web3 platform “Final Chain” that utilizes blockchain and token issuance, pushing forward its protocol development for design and digital manufacturing domains.


Screenshots of Web3 beta platform “Final Chain”

About Sony Design Consulting
Company Name: Sony Design Consulting Inc.
Location: Minato-ku, Tokyo, Japan
Director: Representative Chief Executive Officer, Yutaka Hasegawa
Business Description: Design consulting / Design management / Design service / Other related services
Website: https://www.sonydesignconsulting.com/

Since its foundation in 2020, Sony Design Consulting has provided consulting and design services such as visioning, branding, product design, UI design, and solution to various entities like corporates, startups, and government offices. Under the mission statement, “Discovering the potential, Leading to the possibility,” the company will serve all kinds of projects, not just design and joint research but also PoCs, to uplift design quality, support business management by design, and strengthen and organizing design role in industrial property rights.

About Final Aim
Company Name: Final Aim, Inc.
Location: US, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Drive the adoption of Web3 technologies for industrial design
Website: https://final-aim.com
Contact: contact@final-aim.com

Since its foundation in 2019, the company has launched a beta platform, “Final Chain,” the industry-first solution with decentralized and distributed technologies such as blockchain, smart contracts, digital tokens, and IPFS, bringing full ownership and authenticity to designers and manufacturers in design planning, development, and production. With its Web3 platform, the company has collaborated with industry leaders such as Autodesk, Inc., a global leader in 3D design, engineering, and entertainment software, Ultimaker, a Netherland-based global leader in the professional 3D printing industry, and EYEMETRICS JAPAN, the world’s first eyewear brand originated in Switzerland that personalizes the design by 3D scanning each user’s face.
In April 2022, the company established a corporation in the US to expand its business, finance, legal, accounting, and strengthen its Web3 technology, including protocols and fungible/non-fungible tokens.

A Community Platform in the Web3 Era with Panasonic; Featured in Design Magazine AXIS – New York, US

2022.07.07

Introducing our latest collaboration on driving the adoption of Web3 technologies for industrial design

New York, US, July 6th, 2022 – Final Aim, Inc. (Delaware, US, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is pleased to announce the collaboration with Panasonic Design New York to develop a new community platform in the Web3 era, has been featured in the Design Magazine AXIS.

Panasonic’s design department in New York has been working on numerous research and development, and one of the ongoing projects is the “Lifestyle Community Plan in the Web3 Era.” Final Aim has been supporting its Web3 technological development to revitalize the brand’s community; for example, CLUB Panasonic holds eight million members (as of June 2022).

The magazine’s feature, “A New Era of Industrial Design,” covered the story of Panasonic and Final Aim’s collaboration from community concept to potential ideas and planning that would accelerate the diversification of relationships between brands, people, and surroundings. This plan includes studying future visions of e-commerce like the metaverse with a function that allows the user of the Utility Token linked data to 3D print to update or customize Panasonic’s products. The combination of 3D printing and blockchain technology permits the exclusivity and authenticity of design, further providing incentives to user-posted 3D data. The team is also working on the potential implementation of an autonomous distributed community in the future.

Design Magazine AXIS was first published in 1981, and its contents related to the design industry have been distinguished from general magazines with unique and high-quality content. Since its first publication, the magazines have been highly favored by designers worldwide involved in business, service, and product development, as well as highly influential figures and opinion leaders.

Design Magazine AXIS:
https://www.axisinc.co.jp/english/service/society#design-magazine

For purchase:
Amazon – t.ly/gH-b

About Final Aim
Company Name: Final Aim, Inc.
Location: US, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Drive the adoption of Web3 technologies for industrial design
Website: https://final-aim.com
Contact: contact@final-aim.com

Generative Design & Web3 Technologies Combined with Historic Japanese Samurai Sword Craftsmanship, “TACHI” – Tokyo, Japan

2022.06.09

Tokyo, Japan, June 9th, 2022 – Final Aim, Inc. (Delaware, US, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is pleased to unveil an art piece “TACHI” that combines the latest technologies of AI-powered generative design and Web3 with traditional Japanese katana swords craftsmanship with more than 400 years of history. The product is from a collaboration project between Studio Shikumi Inc. (Tokyo, Japan, CEO Shimpei Kawachi).



Background & Concept
Final Aim is a startup that drives the adoption of Web3 technologies for industrial design.
To extend the vision further to the traditional arts and crafts industry, the company partnered with Studio Shikumi. This leading producing company supports many kinds of Japanese craftspeople and artists.
The katana sword is crafted by Kunihira Kawachi, the 15th-generation swordsmith Kunisuke Kawachinokami with more than 400 years of inherited traditions in the Osaka and Nara region.
By combining it with the innovative AI-powered generative design and Web3 technologies, the final art piece realized the distinctive design and re-imagined the style of displaying the katana sword.
The title “TACHI” comes from a combination of a Japanese word: “太刀 (tachi),” meaning a sword, and “立ち(tachi),” meaning to stand up.


Kunihira Kawachi

Optimum Shape Modeled by AI-powered Generative Design
Generative design is a cloud-based automated design exploration and 3D modeling technology powered by artificial intelligence that allows designers to input parameters such as design goals, materials, manufacturing methods, and cost.
Thanks to these latest technologies, the design achieved functionality such as grip ergonomics, product strength, suitable material selection, and minor consumption.
Furthermore, not just its functional achievements, this innovative approach generated a breathtaking organic look that resembles the skeleton of an animal or the veins of a leaf, adding an energetic vital impression to the sword made by the craftsman’s whole heart and soul.




Authenticating The Value of Design by Web3 Technologies
The design created is managed and protected by a Web3 platform for design and digital manufacturing, “Final Chain,” developed by Final Aim.
The platform integrates decentralized and distributed systems like blockchain, smart contracts, and IPFS. Through this comprehensive web3 platform, original master design files are stored and shared by IPFS technology.

Read more about the Web3 platform: https://final-aim.com/final-chain-beta-launch

Every generated design file has been certified by blockchain record to prove its originality and integrity. Furthermore, this certificate record is physically engraved on every model.
As a result, this becomes the proof of authenticity and uniqueness, allowing the project owner to create and share design files with partners and collaborators without the worries of underlying digital risks and further fulfilling the buyer’s desire for possession.

Blockchain certificate record is physically engraved on every model


Web3 platform for design & manufacturing “Final Chain”

Exhibition & Sales
As a world premiere, “TACHI” was unveiled at a global conference, “Autodesk Accelerate 2022,” held in New Orleans, US, from 17th to 18th May, by Autodesk, Inc. (HQ: San Rafael, California, United States), a global leader in 3D design, engineering and entertainment software.
Furthermore, the project team is planning exhibitions in Japan and worldwide, such as in New York. More information, including sales, is to be announced.

Contact for The Art Piece, Exhibition, and Sales
Studio Shikumi Inc.
Mail: info@studio-shikumi.jp


About Kunihira Kawachi
He was born in Osaka, Japan, in 1941 and apprenticed under archaeologist Masao Matsunaga while at the Faculty of Law, Kansai University. After graduation, he studied Soshuden from a craftsman named Akihira Miyairi (lately changed name to Yukihira). He then established a katana sword blacksmith in Higashi-Yoshino-Mura in Nara prefecture. He also studied Bizenden from a craftsman named Sumitani Masamine in 1984. He was qualified for an exemption of examination in 1987 and designated as Important Intangible Cultural Property by Nara prefecture in 2005.

About Studio Shikumi
With a mission to ensure the continuity of arts and crafts culture while respecting the essential value of artworks and products, the company organizes and supports a wide variety of Japanese craftspeople and artists.

About Final Aim
Company Name: Final Aim, Inc.
Location: US, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and Web3 technologies
Website: https://final-aim.com
Contact: contact@final-aim.com

Final Aim Chief Design Officer Yasuhide Yokoi Will Be Speaking at “Autodesk Accelerate 2022” – New Orleans, US

2022.05.17

Introducing our latest case studies on driving the adoption of Web3 technologies for industrial design

New Orleans, US, May 16th, 2022 – Final Aim, Inc. (Delaware, US, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is pleased to announce the company has been invited to speak at a global conference held by Autodesk, Inc. (HQ: San Rafael, California, United States), a global leader in 3D design, engineering and entertainment software.

Conference Overview
Title: Autodesk Accelerate 2022
Date: May 16-18, 2022
Location: New Orleans, LA / Sheraton New Orleans Hotel
URL:https://cvent.autodesk.com/event/512021ec-f029-4c32-abaf-f80316027be4/summary

Final Aim is a startup that drives the adoption of Web3 technologies for industrial design.

Since its foundation in 2019, Final Aim has been supporting many startups and new business development in MNCs such as OTSAW, a Singapore-based robotics startup, Ultimaker, a Netherland-based global leader in the professional 3D printing industry, Autodesk, a global leader in 3D design, engineering and entertainment software, and Sony Design Consulting in Japan.

Furthermore, the company has launched a beta platform, “Final Chain,” the industry-first solution with decentralized and distributed technologies such as blockchain, smart contracts, digital tokens, and IPFS, bringing full ownership and authenticity to designers and manufacturers in design planning, development, and production.

Autodesk Accelerate is an exclusive event for design and manufacturing leaders with featured keynotes, panel discussions, industry networking, and analyst presentations by business experts. Participants can gain industry insights during the event and discover better ways to collaborate, automate, and make smarter decisions faster. Key speakers are invited worldwide, including Steelcase, Airbus, and Seymourpowell.

Final Aim has been invited to introduce its latest case studies on its Web3 platform and the technologies where clients, designers, and manufacturers can build trust, connect and collaborate with complete ownership and vital authenticity.

About The Speaker

Yasuhide Yokoi, Co-Founder & Chief Design Officer
Raised in Australia, he started his industrial designer career at Nikon Corporation.
As an initial founding member, he then joined an additive manufacturing startup, Kabuku Inc. After the startup’s M&A, he co-founded Final Aim, Inc. He has collaborated by design with numerous partners such Toyota, Honda, Sony, Panasonic, Softbank, Microsoft, and Autodesk. Received multiple international design awards such as iF Design Award, Red Dot Design Award, Good Design Award, etc.

About Final Aim
Company Name: Final Aim, Inc.
Location: US, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and web3 technologies
Website: https://final-aim.com
Contact: contact@final-aim.com

Substantiating by Web3 Technologies the Value of Design & Serial 3D Printing – Final Aim’s Platform Use Case in Productions and Sales

2022.02.01

Tokyo, Japan, February 1st, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) announced that the company utilized its web3 platform “Final Chain” in productions and sales to substantiate the value of design and products. Specifically, the platform protected the authenticity of the figurine design created by the Final Aim designer and the originality of each product manufactured in serial 3D printing.

Designing with 3D CAD software, sharing final design files via the cloud, serial 3D printing, and distributing products have been the core of the modern industrial design. Designers at Final Aim heavily use these conventional tools and services daily. However, there remain underlying digital risks: reverse-engineering, copying, tampering, counterfeiting, and losing control of the data ownership.

To overcome these inevitable challenges, Final Aim is developing a web3 platform “Final Chain” that integrates decentralized and distributed systems like blockchain, smart contracts, and IPFS technologies.

Read more: “Final Aim Introduces Beta Platform “Final Chain” to Drive Adoption of Web3 Technologies for Design & Manufacturing” – https://final-aim.com/final-chain-beta-launch

With streamlined user experience and intuitive interface, designers and manufacturers can collaborate. It targets not just design files but also intellectual property and legal contracts to build trust and authenticity

To celebrate “Year of the Tiger” – 2022’s oriental zodiac animal symbol – a designer at Final Aim created an original figurine and used the Final Chain platform in design management, productions and selling to customers.
Through the comprehensive web3 platform, original master design files are stored and shared by IPFS technology. And every 3D printed design file has been certified by blockchain record to prove its originality and integrity. Furthermore, this certificate record is 3D printed physically on every model.
As a result, this becomes the proof of authenticity and uniqueness, allowing the designer to create and share without the worries of underlying risks and fulfilling the buyer’s desire for possession.





With the progress of the Final Chain platform, the company will be strengthening and expanding partnerships to co-create and realize web3 in the design and manufacturing industry.

The current platform is by private invite only; users interested in beta user participation, please contact at: contact@final-aim.com

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and web3 technologies
Website: https://final-aim.com
Contact: contact@final-aim.com

Final Aim Collaborated with Autodesk at Formnext 2021 – The World’s Leading Exhibition for Additive Manufacturing – Frankfurt, Germany

2021.11.18

Presenting our innovative process of design & prototyping by Autodesk’s 3D design software and Ultimaker’s 3D printer, and the final design ownership & authenticity is managed by our web3 beta platform, Final Chain.

Frankfurt, Germany, November 18th, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) today announced the company has collaborated with Autodesk, Inc. (HQ: San Rafael, California, United States), a global leader in 3D design, engineering and entertainment software, at “Formnext 2021” – the world’s largest exhibition for additive manufacturing in Frankfurt, Germany.

Location: Messe Frankfurt, Frankfurt am Main, Germany
Date: November 16 – 19, 2021
Booth: Hall 12.0, C22 – Autodesk booth

The designers at Final Aim use Autodesk Fusion 360 and 3D printers in everyday projects such as mobilities, robots, and consumer products. All through the process from concept to production, it helps project teams to enable rapid design iterations and quickly visualize and formalize appealing industrial designs.
At the Autodesk booth, visitors will be able to see the innovative process of the initial design and prototyping phase in one of our latest projects – an autonomous delivery robot in Singapore.

For reference, from the prototyping aspect, the process can also be read online in the Customer Success Story by Ultimaker, a Netherland-based global leader in the professional 3D printing industry:
https://ultimaker.com/learn/yasuhide-yokoi-and-final-aim-inc


Innovative design process of an autonomous delivery robot by Autodesk Fusion 360 and Ultimaker S3 has caught great attention


Ownership & authenticity of essential project files such as 3D design data are managed by “Final Chain” – Beta platform by Final Aim to drive adoption of web3 technologies for design & manufacturing.

Our beta platform Final Chain aims to drive the adoption of web3 technologies for designers and manufacturers who need decentralized and distributed systems like blockchain, smart contracts, and IPFS technologies to achieve full ownership and authenticity of designs and manufactured products.

The 3D design data of the 3D printed models displayed at the Autodesk booth are all managed on this beta platform. Thanks to decentralized and distributed features, the designer can achieve and maintain product design ownership and authenticity in a more resilient, efficient, and secure way.

Read the full story of the beta platform here:
https://final-aim.com/final-chain-beta-launch


Streamlined user experience such as IPFS file management,
3D previews and blockchain certification

The beta platform launch is by private invite only; users interested in beta user participation, please contact at: contact@final-aim.com

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Final Aim Chief Design Officer Yasuhide Yokoi was Featured in Design Magazine AXIS – Tokyo, Japan

2021.09.30

Tokyo, Japan, September 30th, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is pleased to announce the company’s Co-Founder and Chief Design Officer Yasuhide Yokoi was featured in the 40th Anniversary Special Issue of the Design Magazine AXIS.

Design Magazine AXIS was first published in 1981, and its contents have been distinguished from general magazines with unique and high-quality content. Since its first publication, the magazines have been highly favored by designers worldwide involved in business, service, and product development, as well as highly influential figures and opinion leaders.

In the 40th Anniversary Special Issue, Final Aim Chief Design Officer (CDO) Yasuhide Yokoi was featured to give out perspectives for designers of the future.

Design Magazine AXIS:
https://www.axisinc.co.jp/english/service/society#design-magazine

40th Anniversary Special Issue:
https://amzn.to/3Duu12T

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Final Aim Chief Design Officer Yasuhide Yokoi Appointed as a Mentor at an Acceleration Program “HIGO CANVAS” – Kumamoto & Tokyo, Japan

2021.08.23

Kumamoto & Tokyo, Japan, August 20th, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is pleased to announce the company’s Co-Founder and Chief Design Officer Yasuhide Yokoi has been appointed as a mentor at a startup acceleration program by Kumamoto City – “HIGO CANVAS.”

Program Website:
https://higo-canvas.com/

“HIGO CANVAS” is an acceleration program by Kumamoto City, that aims to discover, mentor, and promote future entrepreneurs that would create new industries.
The program also focuses on community development that supports entrepreneurship and new business creation.
By putting emphasis on entrepreneurs and startup companies as a community, and bringing in supporters and mentors from both in and outside Kumamoto City, the activity ultimately aims to build an environment where new industries continuously evolve.
The acceleration program will organize supports and events that align with the City’s cultural context, such as “Creative” and “Leading-edge Technology.”

Final Aim is a startup with a mission in creating new businesses in a global market through our zero-to-one support with innovative design and technology. Our efforts have been seen in those great collaborations, for example with Sony, OTSAW, a Singapore-based robotics startup, and Tier VI, a leading autonomous mobility startup.

Inspired by the ambition of Kumamoto City and the accelerator program “HIGO CANVAS,” Final Aim joined forces to provide our knowledge and know-how in startup development. With our support and mentor, we will push forward the entrepreneurship, innovation, and industry creation from Kumamoto City local to global.

About Kumamoto City Acceleration Program “HIGO CANVAS”
Host: Kumamoto City (Economic Tourist Bureau, Industrial Part, Industry Promotion Section, New Industry Support Room)
Supporters: Kumamoto Shintoshin Plaza / Kumamotonichinichi Shimbun
Operations: Deloitte Touche Tohmatsu LLC
Website: https://higo-canvas.com/
Contact: higo.canvas@gmail.com

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Designing Plastic Waste into Memorable Model Kit: “RePLAMO” Project Launch

2021.08.19

Tokyo, Japan, August 19th, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is proud to launch a new collaborative project “RePLAMO.”
In collaboration with Specified Nonprofit Corporation, Green Bird (Shibuya-ku, Tokyo, Representative Director: Keisuke Fukuda), an organization that has been organizing cleanup activities all over Japan and worldwide, we are revealing a new project and its first design: a brand new model kit made from collected plastic waste.
Alongside the launch, Green Bird is now inviting participants to new beach cleanup events combined with the experience of making this memorable model kit from collected plastic waste.

A special website is now available for details and purchase:
https://replamo.jp

In recent years, the awareness of environmental measures is becoming higher from global policies like ESG criteria to local activities such as banning plastic straws and extra charging on shopping bags. However, the improvement of the global environment and ecosystem is yet limited.
Since its establishment, Green Bird has been challenging the issue of plastic waste for more than 19 years by collecting litter from cities, rivers, and oceans. To further push forward its vision of “Creating the opportunity for kids who will build a future to think about plastic waste in a positive and fun way,” Green Bird stood up to launch a new project “RePLAMO,” in collaboration with supporting organizations and members.

Green Bird website:
https://www.greenbird.jp/

Final Aim is a startup with a mission in creating new businesses in a global market through our zero-to-one support with innovative design and technology. Our efforts have been seen in those great collaborations, for example with Sony, OTSAW, a Singapore-based robotics startup, and Tier VI, a leading autonomous mobility startup.

Inspired by Green Bird’s strong ambition towards the new environmental and sustainable challenge, Final Aim joined forces to provide our industrial design support and turned project ideas into reality – a plastic model kit made from collected plastic waste.

Downloadable image materials for press and media:
URL: https://bit.ly/3hBEmkM
PASS: RePLAMO

“RePLAMO” Product Description

The first model kit is “Sea Turtle.”
Currently, plastic waste is causing harm and death to sea turtles. It is being said that 8 million tons of plastic are dumped into the ocean, and approximately 50% of the sea turtles are mistakenly eating plastic for food.
The product color comes in three themes: green, blue, and random. Since the material is made from collected waste, every turtle is unique as no single texture and pattern are the same as others.
Part of the sales will be donated to the Green Bird activity.

How “RePLAMO” is Made – Innovative and Sustainable Process

The material of “RePLAMO” is waste plastic collected through litter collection activity in cities and beaches. The model is carefully crafted and manufactured through litter washing, milling, molding, and post-processing.

Project Background


Specified Nonprofit Corporation, Green Bird
Representative Director: Keisuke Fukuda

Green Bird has been organizing activities under the concept, “A clean town makes for a good society.” The circle of activities has widened to 80 locations in Japan and worldwide, and the total participants per year are now up to 30,000 members. In terms of specific ocean environmental issues, Green Bird has been holding many family events, and further launched a new project this March – “RETTER” that transforms waste into attractive products such as coasters.
Aligned with this context, together with the project members below, we launched “RePLAMO” to create simple and enjoyable experience opportunities for kids to think about environmental issues.

Project Members

“RePLAMO” is a project that produces new value by combining environmental protection with creativity. Green Bird partnered with RABBIT (Setagaya-ku, Tokyo, CEO Fusanari Masuda), CHERRY (Minato-ku, Tokyo, CEO Akinori Suzuki), and Final Aim (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) to start off the project.


With the concept of “A clean town makes for a good society,” a specified nonprofit corporation that organizes cleanup activities. It was established in Harajuku Omotesando and has spread across the nation and worldwide.
https://www.greenbird.jp/


Focusing on art direction as the key area, the company realizes essential and timeless branding and communication design by production and framework design.
https://rabbitinc.info/


Grow connections, not just expressions. The company realizes optimal connections between brands and the world through ideas from borderless thinking and frameworks.
https://chrry.jp/


A startup with a mission in creating new businesses in a global market through its zero-to-one support with innovative industrial design and technology.
https://final-aim.com/

Supporter

Project RePLAMO is open to welcome new supporters and sponsors. For more information on the product and project, please contact below.
replamo@greenbird.jp

Contact Information
Specified Nonprofit Corporation, Green Bird
Tel: +81-3-5469-5318
Mail: replamo@greenbird.jp


About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

Final Aim and Sony Design Consulting Launch “hdw4” to Promote Joint Research on Design Support for Startups

2021.07.01

Tokyo, Japan, July 1st, 2021 – Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) and Sony Design Consulting Inc. (Minato-ku, Tokyo, CEO Yutaka Hasegawa) today announced the launch of “hdw4 (How Design Works For)” to publish and promote joint research for creative and design support for startups.

In recent years, there has been strong growth in startups worldwide and it is becoming more critical for startups today to design, develop and manage with a comprehensive approach. However, there remains a gap in startup business management and its design development caused by missing consolidated understanding or knowledge in every phase from theory to practice.

Having this as a challenge we share, since November 24th, 2020, Sony Design Consulting and Final Aim have formed joint research to explore creative and design development methodology and practices that ensure rapid growth of startups business and equity financing.

News Release: Final Aim and Sony Design Consulting Partner to Conduct Joint Research

We proudly announce the launch of “hdw4 (How Design Works For)” to publish and promote joint research for creative and design support for startups.

To share proper design understanding and fill any lacking in their current awareness of design for startups, we will be publishing our latest research insight on theories and practices on a regular basis. We commit ourselves to being a valuable resource for entrepreneurs, business owners, investors who support startup finance, and designers who engage in product or service design development.

Through this joint research and “hdw4”, the partnership aims to promote aggressive investment to design, and contribute to a resilient and sustainable ecosystem for startups.

“hdw4” Website URL
https://www.hdw4.com

Major Research and Publication Agenda
1. Explore and clarify the impact and effectiveness of design development in startups.
2. Propose effective design approaches and practices for startup growth.
3. Establish an industrial standard of contracts and fees optimal to design in startups.

hdw4 logo“hdw4” Logo

hdw4_websiteimage_en“hdw4” Website

About Sony Design Consulting
Company Name: Sony Design Consulting Inc.
Location: Minato-ku, Tokyo, Japan
Director: Representative Chief Executive Officer, Yutaka Hasegawa
Business Description: Design consulting / Design management / Design service / Other related services
Website: https://www.sonydesignconsulting.com/

About Final Aim
Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Zero-to-one support with design and technology
Website: https://final-aim.com
Contact: contact@final-aim.com

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