Introducing AI-Driven Design Case Study and Final Aim’s Design & IP Management Platform

San Jose, US, March 18th, 2025 – Final Aim, Inc. (Headquarters: Delaware, US / Co-Founder & CEO: Masafumi Asakura, Co-Founder & CDO: Yasuhide Yokoi, hereinafter referred to as “Final Aim”) is pleased to announce that the company has been invited, and its Chief Design Officer, Yasuhide Yokoi, will be speaking at “DesignAI Live,” a program held within NVIDIA GTC 2025, hosted by NVIDIA Corporation (Headquarters: Santa Clara, California, USA, hereinafter referred to as “NVIDIA”). The event will take place from March 17 to 21, 2025, in San Jose, California, US.

Founded in December 2019, Final Aim established its U.S. headquarters in 2022 and has been developing a design & intellectual property (IP) management platform tailored for AI-driven design development and IP rights management.

Final Design – A Design & IP Management Platform
https://lp.finaldesign.io/

Since its launch, the platform has been successfully implemented in collaborations with Yamaha Motor Co., Ltd. and Honda Motor Co., Ltd., ensuring authenticity, intellectual property rights, and security in AI-generated designs, from the design process to intermediary outputs and final data. Final Aim continues to support the safe and secure use of generative AI in design and manufacturing.

Co-creation with Yamaha Motor using generative AI for electric mobility

Supporting Honda’s hydrogen business development with AI-driven vision design

NVIDIA GTC 2025 is a global AI conference hosted by NVIDIA, taking place in March 2025 in San Jose, California. This premier event will showcase breakthrough advancements in Physical AI, Agent-Based AI, and scientific discoveries, drawing over 25,000 in-person attendees and an additional 300,000 virtual participants worldwide.
The conference will also feature a keynote speech by Jensen Huang, Founder and CEO of NVIDIA, focusing on the transformative power of AI and accelerated computing.

At “DesignAI Live,” a program within GTC 2025, Final Aim’s Chief Design Officer, Yasuhide Yokoi, will take the stage.
This opportunity is a testament to the technical excellence of Final Aim’s development team and its cutting-edge collaborations with clients, and we are honored to be recognized at this prestigious event.

“DesignAI Live” is a unique gathering of world-class artists, designers, and technologists exploring the frontiers of AI-powered creativity.
Yasuhide Yokoi will join an esteemed lineup of speakers, including Amy Karle, Kent Keirsey, Jason Williams, Michael Rubloff, Patrick Wallis, Catie Cuan, Ken Goldberg, Elis Bright, and Sir Wade Neistadt, to discuss the transformative impact of AI on animation, VFX, and design. The session will also feature live demonstrations showcasing AI’s innovative applications.

“DesignAI Live” Event Details
Date: Tuesday, March 18, 2025, 7:30 PM – 9:30 PM (Local Time)
Venue: Hyatt Place San Jose, California, USA
NVIDIA GTC 2025 URL: https://www.nvidia.com/gtc/
Event RSVP URL: https://register.nvidia.com/flow/nvidia/gtcs25/se73288/form/rsvpgtc?ncid=so-othe-227250
Note: Participation in this event requires an NVIDIA GTC 2025 conference pass.

About Final Aim
Final Aim develops a design & IP management platform supporting new design development with generative AI and intellectual property rights management. The company established its U.S. headquarters in April 2022 and was selected by the Berkeley SkyDeck startup accelerator in September of the same year. During the program, the company was awarded “The Most Likely to Become the Next Unicorn” in February 2023. Additionally, in June 2023, Final Aim was selected for the “Innovation Showcase” at the Japan-US Innovation Awards, co-hosted by the North California Japan Society and Stanford University. The company has also been accepted into Alchemist X, a Silicon Valley-based accelerator highly regarded in the enterprise sector. Furthermore, in October 2024, Final Aim was introduced in the keynote speech of Autodesk CEO Andrew Anagnost at Autodesk University, one of the world’s largest conferences attended by over 12,000 people.

Company Name: Final Aim, Inc.
Headquarters: Delaware, USA / Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Website: https://final-aim.com

Ensuring Secure and Reliable AI-Generated Design through Our Design & IP Management Platform

Tokyo, Japan, February 19th, 2025 – Final Aim, Inc. (Headquarters: Delaware, USA / Co-Founder & CEO: Masafumi Asakura, Co-Founder & CDO: Yasuhide Yokoi, hereinafter referred to as “Final Aim”) announced that it has supported the business vision design of Honda Motor Co., Ltd. (Headquarters: Minato-ku, Tokyo, hereinafter referred to as “Honda”) for its hydrogen business development division utilizing generative AI.

Furthermore, the outcomes of this AI-generated vision design will be unveiled for the first time at the “23rd H2 & FC EXPO – International Hydrogen & Fuel Cell Exhibition,” held at Tokyo Big Sight from February 19th to 21st, 2025.

Founded in December 2019, Final Aim established its US headquarters in 2022 and has since been providing “Final Design,” a design & intellectual property management platform that supports new design development with generative AI and intellectual property rights management.

Through this initiative, Final Design was used to assist Honda in designing its hydrogen business vision. As the social implementation of hydrogen energy accelerates, this advanced process helped visualize a part of the future hydrogen society envisioned by Honda.

Design & Intellectual Property Management Platform “Final Design”
https://lp.finaldesign.io

Final Aim has developed an innovative platform integrating design and IP management necessary for the effective use of generative AI, supporting companies in accelerating their business development and branding. With this approach, generative AI was used to visualize a portion of Honda’s vision for a future hydrogen society.
Moreover, compared to conventional methods, this approach dramatically shortened the time required for vision design. A process typically takes several months was significantly reduced, allowing for the rapid conceptualization of high-quality visuals and concepts in a short period.

Honda aims to achieve carbon neutrality through all its products and corporate activities by 2050. Through this initiative, Final Aim’s generative AI-powered vision design and its Final Design platform, which ensures the safe and reliable use of AI in design and IP management, are expected to contribute to Honda’s efforts in creating a sustainable future.

Designing Honda’s vision for a future hydrogen society with generative AI

Dashboard screen of Final Aim’s design & IP management platform ‘Final Design’

About Honda Hydrogen Business
Honda was one of the first companies to focus on the potential of hydrogen toward the realization of a carbon-neutral society and has been conducting research and development of hydrogen technologies and FCEVs for more than 30 years.
Working toward the realization of carbon neutrality for all products and corporate activities Honda is involved in by 2050, Honda has identified four core domains for its fuel cell system application – fuel cell electric vehicles (FCEVs), commercial vehicles, stationary power generator, and construction machinery – and has been working to further expand opportunities for its hydrogen business to grow it as one of the new core businesses of Honda.

About Final Aim
Final Aim develops a design & IP management platform supporting new design development with generative AI and intellectual property rights management. The company established its U.S. headquarters in April 2022 and was selected by the Berkeley SkyDeck startup accelerator in September of the same year. During the program, the company was awarded “The Most Likely to Become the Next Unicorn” in February 2023. Additionally, in June 2023, Final Aim was selected for the “Innovation Showcase” at the Japan-US Innovation Awards, co-hosted by the North California Japan Society and Stanford University. The company has also been accepted into Alchemist X, a Silicon Valley-based accelerator highly regarded in the enterprise sector. Furthermore, in October 2024, Final Aim was introduced in the keynote speech of Autodesk CEO Andrew Anagnost at Autodesk University, one of the world’s largest conferences attended by over 12,000 people.

Company Name: Final Aim, Inc.
Headquarters: Delaware, USA / Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Website: https://final-aim.com

San Francisco, US, October 22nd, 2024 – Final Aim, Inc., the leading design & IP management platform for design and manufacturing, is pleased to announce that the company has been invited to present at the “Square One” design conference by AdvancedDesign, a Nonprofit Organization community where designers can share, educate, learn, and connect, headquarters in Chicago and additional operations in San Francisco.

Our Chief Design Officer, Yasuhide Yokoi, will present the latest case study utilizing the company’s design & IP management platform at the event. The talk will share insights on a collaboration project with Yamaha Motor, achieving new design and creativity while protecting IP rights and authenticity.

Conference URL
https://advdes.org/SQ1

About AdvancedDesign

Advanced Design was founded by Hector Silva in 2016. As a young educator and designer himself, Hector quickly saw many opportunities for improving education. There was a disconnect between the way design was taught in school and what was demanded of industry. However, against the behemoth of traditional academia, there is little power at the individual level. So, he took matters into his own hands, and Hector built a small team to begin to work to fill those gaps through practical hands-on workshops, bringing together students and professionals. Fast forward five years, and AD has become a mainstay of design education—offering content that highlights excellence in the industry, building diversity in the field, connecting designers through events and workshops, and, through its most ambitious task to date, creating our own design school. Today, AD has over 30 members, advisors, and instructors across the US and continues to build its community base globally.

About Final Aim, Inc.
Final Aim has been driving the global adoption of smart contracts technologies in industrial design and manufacturing. In April 2022, the company established its headquarters in the United States. In September of the same year, Final Aim was accepted into “Berkeley SkyDeck,” a world-renowned Silicon Valley startup accelerator. In February 2023, it was also chosen as “The Most Likely to Become the Next Unicorn” within the Berkely SkyDeck program. In June, the company won the “Japan-US Innovation Awards – Innovation Showcase,” a co-program by the Japan Society of Northern California and the Stanford University US-Asia Technology Management Center. In September, it was specially exhibited at “TechCrunch Disrupt 2023” and was selected by the Silicon Valley accelerator “Alchemist X,” which is highly regarded in the enterprise field.
In 2024, the company launched the pilot version of its platform, “Final Design,” which preserves data authenticity and provides new value to design.

Company Name: Final Aim, Inc.
Location: Headquarters – Delaware, US / Subsidiary – Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Website: https://final-aim.com
Contact: contact@final-aim.com

Showcasing a Co-Creation Case Study with Yamaha Motor Utilizing Generative AI and Final Aim’s Design & IP Management Platform

San Diego, US, October 15th, 2024 – Final Aim, Inc., the leading design & IP management platform for design and manufacturing, is pleased to announce that our Chief Design Officer, Yasuhide Yokoi, will present at “Autodesk University 2024,” hosted by Autodesk, Inc., a global leader in 3D design and engineering software (Headquarters: San Francisco, USA; hereafter “Autodesk”). The event will be held in San Diego, California, US, from October 15 to 17, 2024.

Since founding in December 2019 and establishing its US headquarters in 2022, Final Aim has developed a design and IP management platform that addresses new design development and intellectual property management through generative AI.

Final Design Platform (Pilot Version)
https://lp.finaldesign.io/

In January 2024, Final Aim announced an electric mobility concept design co-created with Yamaha Motor Co., Ltd. By leveraging generative AI, the project accelerated traditional design processes and incorporated Final Aim’s unique smart contract-enabled platform to ensure the authenticity and intellectual property of the design process, intermediary outputs, and final data.

Electric Mobility Co-Creation with Yamaha Motor Utilizing Generative AI

Autodesk University, the largest conference organized by Autodesk, brings together partners and users from various sectors, including design, manufacturing, construction, media, and entertainment, offering knowledge-sharing and networking opportunities. This annual event will be held at the San Diego Convention Center from October 15 to 17, 2024, expecting over 12,000 attendees.

Our submission was selected from over 3,200 entries worldwide. As a result, our Chief Design Officer, Yasuhide Yokoi, will present at the event titled “How Generative AI Helped Final Aim to Design a Unique Yamaha EV for Farming Terrain.” Yasuhide will share insights on achieving new design and creativity while protecting IP rights and authenticity, especially for professionals in design and manufacturing and those interested in new business and innovation. We invite you to attend.

Event Details
Name: Autodesk University 2024
Date: October 15 (Tue) – 17 (Thu), 2024 (Local Time)
Location: San Diego Convention Center, San Diego, California, USA
URL: https://conferences.autodesk.com/flow/autodesk/au2024/web/page/overview

UPDATE (October 16th, 2024): Final Aim has been included by Autodesk CEO Andrew Anagnost’s Keynote Session Day 1!

Final Aim is honored to have been included by Autodesk in Andrew Anagnost‘s general session keynote, talking about how the company used generative AI to expedite the design and conception of their EV for farming terrain, highlighting Yasuhide Yokoi’s involvement throughout the process.

About Final Aim, Inc.
Final Aim has been driving the global adoption of smart contracts technologies in industrial design and manufacturing. In April 2022, the company established its headquarters in the United States. In September of the same year, Final Aim was accepted into “Berkeley SkyDeck,” a world-renowned Silicon Valley startup accelerator. In February 2023, it was also chosen as “The Most Likely to Become the Next Unicorn” within the Berkely SkyDeck program. In June, the company won the “Japan-US Innovation Awards – Innovation Showcase,” a co-program by the Japan Society of Northern California and the Stanford University US-Asia Technology Management Center. In September, it was specially exhibited at “TechCrunch Disrupt 2023” and was selected by the Silicon Valley accelerator “Alchemist X,” which is highly regarded in the enterprise field.
In 2024, the company launched the pilot version of its platform, “Final Design,” which preserves data authenticity and provides new value to design.

Company Name: Final Aim, Inc.
Location: Headquarters – Delaware, US / Subsidiary – Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Website: https://final-aim.com
Contact: contact@final-aim.com

Enabling Integrated Management of Crucial Data, Including Design, Contracts, and Intellectual Property, Along with 3D Data

San Francisco, US, June 12th, 2024 – Final Aim, Inc., the leading smart contracts platform for design and manufacturing, is pleased to announce a platform collaboration with Autodesk, Inc., a global leader in 3D design and engineering software.

This collaboration facilitates more streamlined and integrated management of data such as designs, contracts, and intellectual property, which is essential for introducing generative AI into design and manufacturing. By leveraging our proprietary smart contract technology, we ensure authenticity, providing a safe and secure environment for implementing generative AI into the design workflow.

Furthermore, this platform collaboration has been featured on Autodesk’s globally owned media “Design & Make.”

https://www.autodesk.com/design-make/articles/yamaha-ev

Founded in December 2019, Final Aim established its US headquarters in 2022 and has been developing a design management platform tailored to new design development and IP management using generative AI.

In January 2024, Final Aim announced a design for electric mobility in collaboration with Yamaha Motor Co., Ltd. By utilizing generative AI, we have accelerated the traditional design process and successfully ensured the authenticity and intellectual property of the design process, intermediate products, and final data through our proprietary smart contract platform.

Example interface of our newly developed platform

Electric mobility design in collaboration with Yamaha Motor Co., Ltd. using generative AI

Autodesk is a global leader providing software for designers, engineers, architects, construction professionals, manufacturers, 3D artists, and production teams. In recent years, Autodesk has invested in and developed advanced technologies, including generative AI, through initiatives and projects like “Autodesk AI” and “Project Bernini.”

By integrating our design management platform with Autodesk’s platform, we have enabled the smooth and integrated management of 3D data widely used in the design and manufacturing fields. As generative AI is introduced in various aspects of creation and manufacturing, we address the unavoidable management issues of intellectual property and authenticity with our unique smart contract technology, ensuring a safe and secure implementation of generative AI.

Promoting safe and secure generative AI design with guaranteed authenticity through collaboration with Autodesk’s platform

About Final Aim, Inc.
Final Aim has been driving the global adoption of smart contracts technologies in industrial design and manufacturing. In April 2022, the company established its headquarters in the United States. In September of the same year, Final Aim was accepted into “Berkeley SkyDeck,” a world-renowned Silicon Valley startup accelerator. In February 2023, it was also chosen as “The Most Likely to Become the Next Unicorn” within the Berkely SkyDeck program. In June, the company won the “Japan-US Innovation Awards – Innovation Showcase,” a co-program by the Japan Society of Northern California and the Stanford University US-Asia Technology Management Center. In September, it was specially exhibited at “TechCrunch Disrupt 2023” and was selected by the Silicon Valley accelerator “Alchemist X,” which is highly regarded in the enterprise field.
In 2024, the company launched the pilot version of its platform, “Final Design,” which preserves data authenticity and provides new value to design.

Company Name: Final Aim, Inc.
Location: Headquarters – Delaware, US / Subsidiary – Tokyo, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Website: https://final-aim.com
Contact: contact@final-aim.com

Legal supervision of contract management and execution using blockchain and smart contracts in the design and manufacturing industry.

Tokyo, Japan, May 25th, 2023 – Final Aim, Inc. (Delaware, US, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is pleased to announce that Uchida & Samejima Law Firm (Representative Partner Masahiro Samejima), which specializes in technology and intellectual property, is supervising our blockchain platform for industrial design and manufacturing.
The supervision of Uchida & Samejima Law Firm will contribute to the effectiveness and future development of managing and executing complex contracts, such as design contracts, that arise in the design and manufacturing industry using blockchain and smart contracts.

About The Blockchain Platform “Final Chain”

In industrial design and manufacturing, there exist complex and high risks in managing and executing contracts, such as proper handling of intellectual property rights, managing and processing payments for multiple layers of subcontractors, and more.
Particularly for large companies, correctly managing and executing the tens of thousands of contracts that arise annually entails significant administrative costs, legal risks, and potential loss of opportunities.

Based on this background, Final Aim has developed the blockchain and smart contract platform “Final Chain.” It is actively working towards addressing the challenges of contract management and execution in the design and manufacturing industry.
The platform reduces administrative costs and risks by achieving transparency, traceability, immutability, and automation in contract management and business processes carried out by designers and manufacturers. Furthermore, it allows them to focus on value creation in their core activities, such as design and manufacturing.

Since our blockchain platform “Final Chain” was announced in November 2021, we have been experimenting and pursuing practical utilization with companies such as Sony Design Consulting, Panasonic, with operations spanning the United States and Japan, and Autodesk, a global leader in 3D CAD software.

Legal Supervision by Uchida & Samejima Law Firm

To further develop and expand our blockchain platform’s functionality, we will continue to receive supervision from Uchida & Samejima Law Firm in intellectual property rights and legal affairs.

Located in Tokyo, Japan, Uchida & Samejima Law Firm excels in seamlessly integrating intellectual property and legal services, including formulating and executing intellectual property strategies and handling IT-related legal matters such as contract drafting and resolution of system disputes. The firm provides intellectual property and legal support to many clients, from large corporations to startups, universities, government agencies, and research institutions.
Moreover, the firm’s strength lies in its ability to provide technology-oriented legal solutions based on the understanding of technology and business possessed by each of its attorneys, utilizing their intellectual property and legal affairs skills.
Leveraging these strengths is our primary objective of receiving supervision from the Uchida & Samejima Law Firm for our blockchain platform.

With the rich knowledge and track record of Uchida & Samejima Law Firm in managing and executing contracts and intellectual property rights in the design and manufacturing industry, we will advance the supervision based on their expertise.

About Uchida & Samejima Law Firm
Uchida & Samejima Law Firm has the “Technology Law” concept, which involves leveraging technology and law seamlessly to drive businesses forward strategically.
Since its establishment, the firm has provided legal services to realize Technology Law, including advice that combines intellectual property strategies and practices. They have supported various companies, including startups with superior technology and ideas, small and medium-sized enterprises that demonstrate a presence in manufacturing, and leading Japanese corporations. Many of the firm’s attorneys have backgrounds in science and engineering and experience working in intellectual property departments and patent law firms as patent attorneys.
As a result, they can handle a wide range of technical areas, including life sciences, chemistry, materials, machinery, electronics, semiconductors, software, IT, and more.

Firm Name: Uchida & Samejima Law Firm
Location: Minato-ku, Tokyo
Affiliation: Tokyo Bar Association
Member Organization: LawExchange International
Services:
– Intellectual property and technology-related disputes (patent litigation, product liability, and other disputes involving technology)
– IT system-related legal affairs and dispute resolution (copyright, subcontracting agreements, quasi-delegation contracts)
– Outsourcing services for intellectual property departments and legal departments (primarily targeting small and medium-sized enterprises and startups)
– Intellectual property management advisory services (primarily targeting large corporations)
– Corporate legal affairs (general legal services including company law, corporate restructuring, bankruptcy filing, labor issues, debt recovery, etc.)
Website: https://www.uslf.jp/

About Final Aim
Final Aim has been driving the global adoption of Web3 technologies, such as blockchain and smart contracts, in industrial design and manufacturing. In November 2021, the company announced the beta version of its blockchain platform, “Final Chain.”
In April 2022, they established a headquarters in the United States. In September of the same year, Final Aim was accepted into “Berkeley SkyDeck,” a world-renowned Silicon Valley startup accelerator. In February 2023, they were chosen as “The Most Likely to Become the Next Unicorn” within the program.

Company Name: Final Aim, Inc.
Location: Headquarters, US / Subsidiary, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Drive the adoption of Web3 technologies for design and manufacturing
Website: https://final-aim.com
Contact: contact@final-aim.com

Tokyo, Japan, April 4th, 2023 – Final Aim, Inc. (Delaware, US, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is proud to announce that “RePLAMO,” which the company designed and launched in collaboration with Specified Nonprofit Corporation, Green Bird (Shibuya-ku, Tokyo, Representative: Keisuke Fukuda), won the “Social Products Award 2023.” Furthermore, out of 70 products/services awarded, our product was selected as a “Special Jury Award.”

For more than 20 years since its establishment in Harajuku/Shibuya, Green Bird has organized litter collection volunteer activities under the concept, “A clean town makes for a good society.” The circle of activities has widened to 80 locations in Japan and worldwide, including the US and Europe. The total number of participants per year is now up to 30,000 members, especially among college students and young professionals. The grass-roots activities over the years have gained a solid reputation and have been donated by global brands like Coca-Cola and Yogibo.

Green Bird website: https://www.greenbird.jp/

To further push forward its vision to unreached audiences, especially kids and their parents, Green Bird launched a new project, “RePLAMO,” in 2021. Inspired by its strong ambition, Final Aim collaborated to provide its industrial design know-how. It turned the project vision into a reality through innovative design and process – a model kit made from plastic waste actually collected by kids.

“RePLAMO” Special website: https://replamo.jp

The model kit is made from collected plastic waste and can be assembled into a sea turtle.
Since the material is made from actual waste, every turtle is unique, as no single texture and pattern are the same as others.

The model is carefully crafted and manufactured through litter collection activity in cities and beaches through washing, milling, molding, and post-processing. By letting kids and parents experience the whole process and presenting them with one-and-only tangible output, the project aims to educate and enlighten the issue of environmental sustainability like no other.

Since its launch in 2021, the project and its activity have spread consistently and are well-known for being awarded the “Social Products Award 2023 – Special Jury Award.”

About Social Products Award 2023

Organized by the Association for the Promotion of Social Products (ASPS), the award intends to highlight excellent “social products” that contribute to realizing a sustainable society and evaluate both social and commercial aspects of the products and services. The first award dates back to 2012; this year was its 10th anniversary.
The judging is based on the following points: “Sociality,” which refers to consideration for the environment, people, and local communities; “Product/Service Value,” which includes functionality, quality, usability, and design; and “Story,” which consists of the development background and thoughts behind.

ASPS website: https://www.apsp.or.jp/socialproductsaward/

Comment from the jury:
New cases of manufacturing using marine plastic waste are rising around the world. In this context, commercializing a series of processes in which the trash one picked up and returned by an original form of products with a new value is groundbreaking. Involving children and their families in this activity also includes environmental education, and it will change consumer behavior.

Pop-up gallery:
Celebrating the award, the Association will hold an exhibition with details below.
Location – Ginza Mitsukoshi, 9th floor, Ginza terrace
Date – 12th to 18th, April, 2023
URL: https://cp.mistore.jp/global/en/ginza.html

“RePLAMO” Project movie

About Final Aim
Company Name: Final Aim, Inc.
Location: Headquarters, US / Subsidiary, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Drive the adoption of Web3 technologies for design and manufacturing
Website: https://final-aim.com
Contact: contact@final-aim.com

Tokyo, Japan, February 24th, 2023 – Final Aim, Inc. (Delaware, US, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) is proud to announce that the company has collaborated with FUTURE LIFE FACTORY, Panasonic Design Center of Panasonic Corporation to launch the “Removing Microaggression Products (RMP) Project.”

The project aims to create the future of purchasing experience born from an original concept of product traceability, focusing on “empathy” through personal information that conveys humanity rather than the conventional information of nationality, material, etc.

Panasonic utilized Final Aim’s blockchain technology and the platform “Final Chain” to realize the concept of tracing and connecting the information between manufacturers and users, creating product value and purchasing experience never before.

As a launch campaign, the project team will set up a pop-up store, “MADE IN > MADE BY – RMP Project POP-UP STORE,” for a limited time from March 3rd to 5th at Reload Shimokitazawa. A limited number of 100 original shirts will be sold on-site. Customers can get in touch with the new purchasing experience trace and connect with the manufacturers using Final Aim’s blockchain platform.

Pop-up Store Details

Future of Purchasing Experience Through Empathy, “MADE IN > MADE BY – RMP Project POP-UP STORE”
URL: https://panasonic.co.jp/design/flf/events/rmpproject_madeby/
Date/Time: March 3rd to 5th, 2023 / 10 am – 7 pm
Location: Reload Shimokitazawa (https://reload-shimokita.com/), Entrance Hall (3-19-20 Kitazawa, Setagaya City, Tokyo 155-0031)
Fee: Free

Project Concept

Concept Movie YouTube URL：https://youtu.be/I7NK0a7O5hE

Today, the world calls for the importance of “traceability,” in which companies disclose information such as the place of production, production methods, and quantitative data to measure environmental impact. Soon, the nationality, gender, age, etc., of manufacturers may also be disclosed, and it may become a common custom for consumers to make purchasing decisions based on such transparency.

In this context, Panasonic and the team propose the future of purchasing experience realized from unique traceability concept. It is a purchasing experience that begins with “empathy.” It is an experience that fosters emotion through information utterly different from the place of production and environmental impact figures, but through “the life, tastes, and emotions of the creators and makers.”

What if my favorite musicians are the same as the material manufacturer?
What if I can find a common way of spending holidays with the production manager?
What if I know the salesperson’s dream and want to support them?

Usually, we unconsciously purchase products based on biases such as the country of production. Through the project, the team aims to free consumers from prejudices by connecting the products’ backgrounds, such as emotions and humanity like above.

About “Removing Microaggression Products (RMP) Project”

The project aims to remove microaggressions (prejudices born subconsciously) that underlie products of various genres through the empathy gained by receiving personal and emotional information from the creators and makers.

For the first theme, the project selected “Fashion.” The team collaborated with an all-inclusive fashion brand, “SOLIT!” and developed an original shirt, “SOLIT Broad Shirts – RMP Project model –” that users can easily trace the personal and emotional information of the creators and makers.

Additionally, the technology that connects manufacturers and users has been developed in collaboration with Final Aim. The team utilized the platform “Final Chain,” which uses blockchain and smart contracts, also known as Web3 technology.

Project URL: https://panasonic.co.jp/design/flf/works/rmpproject/

About The Original Shirt “SOLIT Broad Shirts – RMP Project model –”

The shirt (¥10,000/Tax excluded) can be purchased at the pop-up store from March 3rd to 5th, 2023, or through SOLIT! website (https://solit-japan.com/).

The Technology that Connects Manufacturers and Users

From the input through an original website answered by buyers of the original shirts, the manufacturers and buyers will be connected through the blockchain platform “Final Chain.” The team expects users to enjoy the personal and emotional information of the producers and find out with whom each empathizes.

Project Teams

This project is led by FUTURE LIFE FACTORY in Panasonic Design Center of Panasonic Corporation, with Final Aim providing the blockchain platform and technical advisory, and McCann Alpha, SOLIT, and Paragon participating as collaborators.

About FUTURE LIFE FACTORY, Panasonic Design Center, Panasonic Corporation
https://panasonic.co.jp/design/flf

A design studio that takes a creative approach based on human values and social issues and applies insights to mold a future vision. The studio explores the future of new types of businesses and ponders how we’ll live in the world of tomorrow, drawing on ideas not simply derived from conventional concepts.

About McCann Alpha, McCann Erickson Japan Inc.
https://www.mccannwg.co.jp/

McCann Erickson is the flagship agency of the McCann Worldgroup, the only genuinely international advertising agency capable of independent media planning and buying. Since its establishment in 1960, McCann Erickson Inc. has been working with major corporations, both Japanese and foreign-affiliated. McCann Alpha, established in 2021, is a creative partner organization focused on business co-creation. The partner currently works with Panasonic and many other companies on projects ranging from 0 to 1 to 10, including services, products, and brands.

SOLIT, Inc.
https://solit-japan.com/

Solit is a company that develops using inclusive design to realize an “all-inclusive economy” where everyone can accept differences and coexist healthily. As a first step, the company has developed a semi-personalized fashion brand, “SOLIT!” that is easy to put on and take off and allows customers to choose their favorite size and length for each body part, regardless of disability, sexuality, body shape, etc. The brand won the GOLD Award at the iF DESIGN AWARD 2022, one of the world’s top three design awards.

PARAGON DIGITAL DESIGN
https://www.paragon.co.jp/

PARAGON DIGITAL DESIGN is the digital solutions team of Paragon Inc. It is a digital solutions team of PARAGON Corporation, which has been in business for 51 years and is committed to creating unique products in the digital domain under the spirit of “paragon,” which means “gem” and “model.”

About the blockchain platform, “Final Chain”

Final Aim has been driving the adoption of Web3 technologies, such as blockchain and smart contracts, globally in the industrial design and manufacturing industries.
Since its blockchain platform release, the company has collaborated with industry leaders: Panasonic USA, a design division in New York; AUTODESK, a global leader in 3D design, engineering, and entertainment software; Ultimaker, a Netherland-based global leader in the professional 3D printing industry. In August 2022, Final Aim announced a partnership with Sony Design Consulting and Sony Computer Science Laboratories for its blockchain technology application. Alongside the development and collaboration, the company applied for three patents internationally.
Furthermore, Final Aim was accepted into Berkeley SkyDeck, a world-renowned Silicon Valley startup accelerator. It has been elected and awarded “The Most Likely to Become The Next Unicorn” at its program “Global Innovation Showcase.” Final Aim has also been accepted into Plug and Play Japan, the world’s leading accelerator/venture capital.

About Final Aim

Company Name: Final Aim, Inc.
Location: Headquarters, US / Subsidiary, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Drive the adoption of Web3 technologies for design and manufacturing
Website: https://final-aim.com
Contact: contact@final-aim.com

Contract management and execution are complex and risky.
Specifically for designers and manufacturers, in addition to difficult and sensitive terms in the contract, it becomes more complicated as intellectual property, subcontractors, and payment management play a critical role.
For example, whose and which intellectual property in work and when it was transferred is impossible to search and trace via the current contract format and existing solution. These become further complicated when layers of players, administrators, stakeholders, and subcontractors interact with separate agreements and payment terms.
This administrative complexity is universal to the design and manufacturing industry. However, if not managed and executed well, not only is it inefficient and costly, there is a risk of accusation and lawsuit at worst – unfortunately, not uncommon in the industry.

Current problems of design & manufacturing contract management

With this background, Final Aim builds a blockchain platform to answer one question:

“How can we make the contract management and execution frictionless so that designers and manufacturers can focus on their true value creation?”

Delaware, US, February 1st, 2023 – Final Aim, Inc. (CEO Masafumi Asakura and CDO Yasuhide Yokoi) today announced that the company utilized its blockchain platform in a furniture design project by the creative agency CIRCULAR DESIGN STUDIO./Shinto Tsushin Co., Ltd. (Kikuro Tani, Chairman & Representative Director) and the forestry tech startup iforest, Inc. (Koumei Maruyama, Co-Founder & CEO).

The project aims to rediscover and enhance the value of local forest resources by developing product designs that tell the local story. The team selected Hakuba Village as an initial area for launch. It released an original furniture design – also designed by Final Aim – in which the wood is cut from and manufactured locally in the village.

Modular design that integrates aesthetics, functionality, and scalable usage

Flexible design that could be generated as chairs and tables with various size

Patented design that could instantly be assembled and customized

Like general design and manufacturing projects, the team and the designer created and agreed on a design contract. Specifically, the contract states which designs in the design proposal documents the client can manufacture and commercialize. The agreement was also tailored as a license contract defining the starting date and limiting the time available for commercial use. Furthermore, the contract represents the intellectual property – also legally design patented – remains to the original designer and restricts the client to edit, resell or sub-license to other subcontractors.

Though the contract generation and agreement proceeded smoothly, properly managing and accurately executing the contract is challenging for the team, with limited administrative resources and various stakeholders, including the manufacturers.

Design and manufacturing with numerous stakeholders and subcontractors

“Traceable, transparent, and automatic” – Contract management and execution by blockchain, smart contracts, and token.

The project utilized Final Aim’s blockchain platform as a POC study to overcome the challenges. Firstly, upon public blockchain and distributed storage, the team implemented the platform for ample file storage for all critical evidence. The project manager, designer, and manufacturers used the platform for sharing on a remote daily basis.
Then, the platform generated an NFT as a utility token that bundles all the essential files (approved proposals, design renderings, final 2d drawings, final 3d files, etc.) and ownership evidence (owner, date, time, patent filings, etc.) stated in the contract. Furthermore, the smart contracts originally built behind the token resembles the essential elements of the contract terms, such as the token transfer limit and automatic expiration. The platform supported the token transfer to the client’s digital wallet upon agreement and fee transaction.

The blockchain platform utilization made complicated and messy management traceable, opaque subcontracting/sublicensing transparent, forgetful and risky payment and license expiration automatic. As a result, the platform unlocked significant benefits and derisked the team and the project with limited time and administrative resources.

Actual project screenshots of the blockchain platform used in the project

About the blockchain platform, “Final Chain”
Final Aim has been driving the adoption of Web3 technologies, such as blockchain and smart contracts, globally in the industrial design and manufacturing industries.
Since its blockchain platform release, the company has collaborated with industry leaders: Panasonic USA, a design division in New York; AUTODESK, a global leader in 3D design, engineering, and entertainment software; Ultimaker, a Netherland-based global leader in the professional 3D printing industry. In August 2022, Final Aim announced a partnership with Sony Design Consulting and Sony Computer Science Laboratories for its blockchain technology application. Alongside the development and collaboration, the company applied for three patents internationally.
Furthermore, Final Aim was accepted into Berkeley SkyDeck, a world-renowned Silicon Valley startup accelerator, and Plug and Play Japan, the world’s leading accelerator/venture capital.

About Final Aim
Company Name: Final Aim, Inc.
Location: Headquarters, US / Subsidiary, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Drive the adoption of Web3 technologies for design and manufacturing
Website: https://final-aim.com
Contact: contact@final-aim.com

Tokyo, Japan, August 17th, 2022 – Final Aim, Inc. (Delaware, US, CEO Masafumi Asakura, and CDO Yasuhide Yokoi) and Sony Design Consulting Inc. (Minato-ku, Tokyo, CEO Yutaka Hasegawa) today announced that they had started proof-of-concept for Sony’s contactless IC card-type hardware wallet in the Web3 field.

In recent years, Web3 technology has emerged globally, referred to as the next generation of the decentralized Internet. This megatrend created new industries and use cases such as DeFi and GameFi, and the application has even expanded to the Metaverse.
On the other hand, application to traditional industries has yet to be seen, and we consider there are unexplored areas like design and manufacturing.

Since its foundation in 2019, Final Aim, Inc. has been conducting research and development on blockchain technology with the mission to drive the adoption of Web3 technologies to not just people in finance with high IT literacy but also to the mass, regardless of their nationality, race, gender, and generation.
Furthermore, the company has launched a Web3 beta platform, “Final Chain,” and applied for three patents internationally.

Sony Computer Science Laboratories, Inc. has been developing hardware wallet technology not just for payment but for all kinds of use cases which the technology includes mutual authentication/encrypted communication by applying Sony’s expertise in contactless IC card technology cultivated over many years.
In addition, this hardware wallet can securely generate and store a private key with a highly reliable tamper-proof module within the IC card. (Press release in 2018, patent application in 2019)

Since November 2020, Final Aim and Sony Design Consulting have formed joint research to explore design methodology and practices that ensure the rapid growth of startups’ business and equity financing.
To further expand our partnership scope and strengthen our joint forces, we have started the proof-of-concept in the Web3 field for the IC card-type hardware wallet with tokens issued by Final Aim.

Overview of the Partnership
In this proof-of-concept partnership, we will research and analyze the application of tokens by the IC card-type hardware wallet and the potential development of tokens and protocols in the design field.

1. Test token issuance by Final Aim and the application of the hardware wallet by Web3 technology.
2. Verify potential development of protocols by Web3 technology that utilizes the IC card-type hardware wallet in industrial design and digital manufacturing domains.
3. Explore blockchain technology with the hardware wallet application in other areas such as the Metaverse.

Role of Sony Design Consulting
Sony Design Consulting will provide the IC card-type hardware wallet, supporting design, and blockchain technology to conduct the proof of concept with the perspective of applications in a secure environment.

Role of Final Aim
Final Aim will provide its Web3 platform “Final Chain” that utilizes blockchain and token issuance, pushing forward its protocol development for design and digital manufacturing domains.

Screenshots of Web3 beta platform “Final Chain”

About Sony Design Consulting
Company Name: Sony Design Consulting Inc.
Location: Minato-ku, Tokyo, Japan
Director: Representative Chief Executive Officer, Yutaka Hasegawa
Business Description: Design consulting / Design management / Design service / Other related services
Website: https://www.sonydesignconsulting.com/

Since its foundation in 2020, Sony Design Consulting has provided consulting and design services such as visioning, branding, product design, UI design, and solution to various entities like corporates, startups, and government offices. Under the mission statement, “Discovering the potential, Leading to the possibility,” the company will serve all kinds of projects, not just design and joint research but also PoCs, to uplift design quality, support business management by design, and strengthen and organizing design role in industrial property rights.

About Final Aim
Company Name: Final Aim, Inc.
Location: US, Japan
Founders: Masafumi Asakura, Chief Executive Officer / Yasuhide Yokoi, Chief Design Officer
Business Description: Drive the adoption of Web3 technologies for industrial design
Website: https://final-aim.com
Contact: contact@final-aim.com

Since its foundation in 2019, the company has launched a beta platform, “Final Chain,” the industry-first solution with decentralized and distributed technologies such as blockchain, smart contracts, digital tokens, and IPFS, bringing full ownership and authenticity to designers and manufacturers in design planning, development, and production. With its Web3 platform, the company has collaborated with industry leaders such as Autodesk, Inc., a global leader in 3D design, engineering, and entertainment software, Ultimaker, a Netherland-based global leader in the professional 3D printing industry, and EYEMETRICS JAPAN, the world’s first eyewear brand originated in Switzerland that personalizes the design by 3D scanning each user’s face.
In April 2022, the company established a corporation in the US to expand its business, finance, legal, accounting, and strengthen its Web3 technology, including protocols and fungible/non-fungible tokens.